1. Media Institutions
When deciding on a media institution to synergise with, we would need to take in
the different values of the companies while also keeping to a realistic and
productive choice in order to be successful. As our product had a low budget
funding, it would be only acceptable to start distributing with a less popular and
smaller distributing media institution, which could then develop and evolve into a
bigger film through the help of the organisation. This therefore means that we
would be ruling out the Hollywood blockbuster institutions such as Universal
Pictures or 20th Century Fox as they are most likely too involved with the global
mainstream movies.
2. I have researched different media institutions and found that there are two which
would be most suitable for our production, these being Touchstone pictures and
Columbia Pictures, both smaller yet still hugely valuable and profitable.
Touchstone Pictures
The media institution Touchstone Pictures would be a perfectly
suitable distributer for our film. They have distributed a wide
variety of films, however, two specific ones can relate to our film
itself, these being the highest-grossing film release Armageddon
and the spy-thriller Enemy of the State. There is a connection
between Armageddon and our film as they are both disaster films
and involve environmental issues. We can see how synergising
with Touchstone Pictures would be a great advantage as the film
they distributed, Armageddon, became the highest-grossing film
of 1998 worldwide (surpassing the Steven Spielberg war epic,
Saving Private Ryan). If the same effect happened with our film
we would be extremely successful. Enemy of the State also had
similarities in genre, being about government agents and
conspiracy. The audiences for these existing films may feel
encouraged to view our film if distributed by the same media
institution.
3. Columbia Pictures
Columbia Pictures is an extremely large, power global
company which distributes Hollywood blockbusters as well
as alternative films with a whole range of different genres.
Films such as Salt and The Da Vinci Code have synergised
with this institution and became extremely successful. Once
again, these films have a relation to the features in our own
film, Salt being about conspiracy and agents, whereas The
Da Vinci Code involving mystery. This media institution
would also be a great distributor of our film, its experience
and success would help our film in marketing and
production.
Overall, I think Touchstone Pictures would be the perfect
media institution to distribute our film compared to the
rest. Its a smaller company, and therefore makes it more
suitable and appealing for our film as it is not a mainstream
blockbuster, but instead an alternative, ecological thriller.
