Can Flipkart be the next Infosys? Success factors Challenges faced by Flipkart PEST SWOT

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2. Can Flipkart be
the next Infosys?
Anju Yadav
Chandan Kumar
Mitali Sinha
Pranav Shahi
Priyanka Mechu
Sonika Roy
Suraj Mohanty 2

3. Shall Cover
• Flipkart
• Success factors
• Challenges faced by Flipkart
• PEST
• SWOT
• Porter’s five forces model
• Recommendations
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4. Flipkart
• Flipkart is an electronic commerce company
headquartered in Bangalore, Karnataka
• It was incorporated in 2007
• It was founded by Sachin Bansal and Binny Bansal
• It is now valued at US$ 7 bn
• Still remains a loss making entity
• Current number of subscribers are 22 m
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5. Success factors of Flipkart
• First mover advantage
• Entry at the right time in the market
• Advantage of fastest growing market
• Cash on delivery
• Investments
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6. Challenges faced by Flipkart
• No significant competitive advantage
• No assurance of customer loyalty
• Huge competition from experienced players
like Amazon, Snapdeal, eBay etc
• No significant entry barriers for players with
deep pockets
• Price wars
• Increase subscriber base
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7. PEST
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9. Porter’s five forces model
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10. Recommendations
• Educate people about online purchase and security
• Enter into the global market and have global reach
• Increase reach in rural area
• Use of SEO, Adwords and social media
• Provide more discount
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