Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
37. Be seen as a thought leader in your issue area
ID & mobilize new people for your cause
Crowdsource, or get feedback, on ideas
What are your goals?
YOUR SOCIAL MEDIA
GOALS
65. WHAT IS CONTENT
CURATION?
Content curation is the
process of sorting through the
vast amounts of content on
the web and presenting it in a
meaningful and organized
way around a specific theme.
The work involves sifting,
sorting, arranging, and
publishing information.
Beth Kanter
Content Curation
basically means
that – out of all the
content you find on
the social web –
you pass on the
most valuable stuff
to your network.
Michiel Gaasterland
93. OPPORTUNITY
“Think about the information you are
sharing online and who might be reading
it – but not from a place of fear or
‘something bad will happen.’ Also think
about opportunities and benefits.”
Beth Kanter
http://www.bethkanter.org/private-parts/
95. “Whether or not I use some kind of
disclaimer about my posts being
personal opinion, my behavior
reflects on my company and its
reputation as well as mine. Period. “
Amber Naslund
Blogger, Brass Tack Thinking
102. TRAINING
Bring your policy to life:
Review it with all staff
Ongoing conversation
as tools evolve
Point out who’s doing it
well & don’t be afraid to
correct staff
107. GETTING PERSONAL
“Do you risk losing professional credibility if
you tweet about meeting with friends at a bar
for happy hour, or does that help provide a
human connection point? When does the
personal side of social media overwhelm the
professional, or vice versa?”
Abby Nafziger , AmeriCorps VISTA at NPower