Mastering Efficiency: Social Media Tips & Tricks for Nonprofits
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Presented at the 2012 Willamette Valley Development Officers Conference by Noland Hoshino, Ash Shepherd & Zan McColloch-Lussier. How to maximize your time and return on social networks, like Facebook & Twitter. Tons of free tools to make you a pro. Plus a special section on visual content marketing strategy.
![Zan McColloch-Lussier
DJ & Strategist
Mixtape Communications
Noland Hoshino
Co-Founder
[B]Cause Media
Ash Shepherd
Senior Project Strategist
NPower Northwest](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Mastering Efficiency: Social Media Tips & Tricks for Nonprofits
- 1. WVDO Conference 2012 Social Media Tricks &Tools
- 2. Zan McColloch-Lussier DJ & Strategist Mixtape Communications Noland Hoshino Co-Founder [B]Cause Media Ash Shepherd Senior Project Strategist NPower Northwest
- 3. • Goals Foundation • Strategies & Tactics • Tools • Next Steps
- 4. Lightning Round + Brain Storm =
- 5. Using process to keep you on track
- 6. Goal Metrics Strategy Tools Tactics
- 7. Goal Metrics Strategy Tools Tactics
- 8. Goal Metrics Strategy Tools Tactics
- 9. Goal Metrics Strategy Tools Tactics
- 10. Tools can only help you do something... Must know the “something” first Strategy keeps you focused on the mission
- 11. What Are Your Objectives? S Specific M Measurable A Achievable R Related T Time-based
- 12. Example Increase website visits from social channels by 25% before September 2012 ___________ ________________ by ________________ before ______________ (Action Verb) (Specific Item) (Measurement) (Time-Specific)
- 13. Best practices & tools for efficiency
- 19. Using the tools wisely to find impact and efficiency
- 20. The greatest thing since the fax machine
- 22. Can Not Contain • Price or purchase information • Contact information • References to user interface elements (Like or Share) • Calls to action (definitely some wiggle room here)
- 24. Add Significant Dates to tell your story
- 29. Using the tools wisely to find impact and efficiency
- 34. Rescue Saves a dog lives
- 35. Rescue Saves a dog lives
- 36. Rescue a dog Saves lives
- 37. 5 Rules to Rule Rule #1 – Post interesting images Rule #2 – Post consistently Rule #3 – Post often Rule #4 – Get the community involved Rule #5 – Have a theme
- 38. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #1: Use graphic with a quote, saying or inspirational message
- 39. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #3: Use an infographic that contains useful information & interesting facts
- 40. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #15: ‘Call to action’ graphics that fit with your logo & brand
- 41. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #16: A list of your steps or instructions
- 42. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #17: Compelling words + compelling images = Effective Message
- 43. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #20 Build a community around a cause
- 44. What are my (P)Interests?
- 45. What do I like?
- 48. • Why: Broad look vs individual pictures • Who should use: Marketing/Communications team • Similar: Pinterest Pinstagram.co
- 49. • Why: Broad look vs individual pictures • Who should use: Marketing/Communications team • Similar: Pinterest Friendsheet.com
- 50. Instadashapp.com
- 51. Picscatter.com
- 52. Tagxedo.com
- 55. Tools to get you ready for social media
- 56. / • Why: Keep you focused & strategic, save time • Who should use: Communication Dir, share w/ staff • Similar: Kivi Leroux Miller
- 57. • Why: Organize & find everything. • Who should use: People who write your stories. • Similar: Cloud based file sharing, like Google Docs
- 58. • Why: Quick snippets & stories from your co- workers • Who should use: Orgs with program staff in the field • Similar: Email, but that’s cumbersome
- 59. • Why: Know what you Free Benchmark Reports can expect & use to set • Blackbaud Index of benchmarks Online Giving • OnlineGivingStudy.org • Who should use: Dev & from Network for Good Comms staff, all size • eNonprofit shops Benchmarks Study by M + R Strategic Services & • Similar: Other industries NTEN
- 60. Tools for making social media easier
- 61. • Why: Images tell great stories • Who should use: Anyone, very simple • Similar: Free alternative to Photoshop
- 62. • Why: Create a social story from your event, conference or issue • Who should use: Great to summarize or give second bump to story • Similar: Blog post
- 63. • Why: Create interactive picture • Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio • Similar: ?
- 64. Tools to see what’s working
- 65. • Why: Stats on Twitter & Facebook • Uses: Quick overview of health of networks • Similar: AmEx Buzz,
- 66. // / • Why: Learn from competitors • Uses: See how your Page compares & get ideas to increase engagement • Similar:
- 67. • Strategies driven by need to accomplish a goal • Should be fun but focused on a results • Learn as you go, not a finish line • Do a few things well, not lots of things poorly
- 68. • Resource guide for tons of goodies • Ask your peers • Connect with us • #NPtech Social Media Resource http://bit.ly/WVDOnptech
- 70. Zan McColloch-Lussier zan@mixtapecommunications.com 206.552.8462 Twitter @Zanarama Noland Hoshino noland@bcausemedia.com 360.607.4462 Twitter @NolandHoshino Ash Shepherd ashs@npowermw.org 971.285.1949 Twitter @Nptech_Ash