A slideshow that discusses the 7 human factors and 3 machine factors we talk to clients about when reviewing their Internet Presence.

1. Paul R. McDaniel
2nd Gen Technology Consultant
Increase your bottom line.
1. Increased sales through the use of technology
2. Decrease expenses by eliminating human errors

2. 10 Commands of the Internet
(7) Human & (3) Machine

3. Human != Machine
Right Brain Dominant
• Intuitive
• Artistic
• Relies on instinct
• Front End
• Human
• Visual
Left Brain Dominant
• Analytical
• Mechanistic
• Relies on reason
• Back End
• Machine
• 0/1

4. Right Brain
Front End | Human | Visual
FHV1 – Purpose?
FHV2 – Why did they come?
FHV3 – Learn 2 Read
FHV4 – As easy as 1,2,3
FHV5 – B.O.B
FHV6 – Who is the author of life?
FHV7 – Is your website R.E.A.D.Y?

5. Purpose
You have a website, Why?
Information Purchase

6. Why did they come?
They had a question. Did you have the answer?
Information > Purchase
• dentures
• dentures pictures
• dentures pictures before and after
• dentures in a day seattle

7. Learn 2 Read
Video > Pictures > Text
• 2 min video vs. 20 min read
• What gets your attention
pictures or words?
• A pictures is worth a 1000
words, but robots don’t have
eyes.

8. As easy as 1,2,3
We want to say Yes, every time.
Landing Page Conversion Page

9. Goal

10. B.O.B
Bright Orange Button
Call 2 Action Show me the way

11. Who is the author of life?
Authority = Trust
Transfer of Trust
• Search Engines (Google)
• Local Search (CitySearch)
• Social Networks (Facebook)
• Review Sites (Yelp)
• Online Directories (Dexknows)

12. Is your website R.E.A.D.Y
• Relevant – Did I answer their question.
• Engaging – Why me? If it doesn’t look good, they won’t order it.
• Authoritative – Digital Transfer of Trust
• Directional – I Love it! What’s next?
• Yield Optimal – Do I have a website goal? Did I achieve my goal?

13. Left Side
Back End | Machine | 0/1
BM01- Baseline(s) – What do you know?
BM02 - Coding Rules/Standards
BM03 - Link(s) R Power

14. Baseline(s)
What do you know?
Define the question(s).
• How many visitors did you
have last month?
• How many goals where
completed?
• What was your cashcow?
• Which had a better ROI,
Internet, Phone Book, or
Radio?
Find the answer(s).
• Google Analytics
• Moz
• Quickbooks
• Dental Practice Software

15. Code Rule(s) & Standards
Their Game = Their Rules
• W3 (HTML5)
• Schema(s)
– Local Business
– Recipes
• Markup & Rich Snippets
– Authorship
– Publisher
– Structured Data

16. Before Schema After Schema

17. Link(s) R Power
$29,300,000,000 Patent
• Method for node ranking in a
linked database
• The rank assigned to a
document is calculated from
the ranks of documents citing it
Bucket of Juice

18. 10 Commands of the Internet
Recap
• Purpose
• Why did they come?
• Learn 2 Read
• As easy as 1,2,3
• B.o.b
• Who is the author of life?
• Is your website R.E.A.D.Y?
• Baseline(s)
• Code Rule(s) & Standards
• Links(s) R Power

19. Question time.
questions@7thpowerinc.com