1.
ENGLISH FOR
ACADEMIC AND
PROFESSIONAL
PURPOSES

2.
GROUP
WORK
Use the groupings that
in PR2.
Present the survey
questions that you have
crafted based from your
research.
2

3.
Processing:
◦ How do you come up with your survey
questions?
◦ What are the things that you consider in
designing the survey questions?
3

4.
Examine the sample survey questionnaires.
Let’s start with the first set of slides

5.
“
Quotations are commonly printed
as a means of inspiration and to
invoke philosophical thoughts from
the reader.
5

6.
THIS IS A
SLIDE TITLE
◦ Here you have a list of items
◦ And some text
◦ But remember not to overload your
slides with content
Your audience will listen to you or read
the content, but won’t do both.
6

7.
Designing Effective
Survey
7

8.
Survey questions
should be easy to
understand and hard to
misinterpret!
8

9.
Writing Good
Questions
 Use common language & clearly
defined terms
 Use mostly closed questions
 Include demographic questions
to help identify the sample
 Use precise, unambiguous
language
 Make sure questions are valid &
reliable
9

10.
What to Avoid!
◦ Avoid double-barreled
questions
◦ Avoid leading, biased
questions
◦ Avoid loaded questions
◦ Avoid repetitive questions
◦ Avoid personal questions
10

11.
Gathering Demographic Information
11
Do you expect age or gender to play a role in
people’s opinions?
Do you expect education level or income level to
play a role?
Do you expect size of household or length of
employment to play a role?
Do you want to compare responses from different
groups?

12.
Sequencing
your
Questions
12
Group questions that are
similar
Put them in a logical order
Place demographic
questions at the beginning
Put any sensitive or difficult
questions at the end
Put any open-ended
questions at the end

13.
Types
of Questionnaire
Questions
13
Yes/No
Are you currently employed?
___ yes ___ no

14.
Types
of Questionnaire
Questions
14
True - False
Your store is located
downtown.
___ True ___ False

15.
Types
of Questionnaire
Questions
15
Multiple Choice
What precautions does your
store take to curtail shoplifting?
___ Sensormatic tags
___ Ink dye tags
___ Employees circulating on
the floor
___ Dressing room attendants
on duty
___ Surveillance cameras

16.
Types
of Questionnaire
Questions
16
Agree/Disagree Scale
Drug use is a problem among
our employees.
___ Strongly agree
___ Agree
___ No opinion
___ Disagree
___ Strongly disagree

17.
Types
of Questionnaire
Questions
17
Ranking
How much of your household’s
shopping and recreation occurs
downtown?
___ Little or none
___ Less than half
___ About half
___ More than half
___ Most or all

18.
Types
of Questionnaire
Questions
18
Rating
Rate the following factors according
to their influence on you when you
bought your home? (5 = very
important and 1 = unimportant)
___ Commuting time
___ The home itself
___ Purchase price and financing
___ Proximity to friends and family
___ Schools

19.
Types
of Questionnaire
Questions
19
Checklist
From what sources did you
finance your business? Check all
that apply.
___ Bank
___ Savings and loan institution
___ Personal savings
___ Federal or state government
loan
___ Other _____________

20.
1. Limit types of questions and response sets
to no more than three
2. Give clear-cut answer choices
3. Make response sets easy to navigate
4. Make sure response categories don’t overlap
5. Make sure responses cover all possibilities
20

21.
Overlapping Response Categories
Example:
How many credit hours have you completed at
______?
___ 1 – 25
___ 26 – 55
___ 56 –85
___ 85 or more
21

22.
22
Revising Your Questionnaire

23.
Revising
your
questionnaire
◦ Have you asked everything
you want answers to ?
◦ Will the answers help you
make recommendations?
◦ Are your questions
unbiased, clear, and to the
point?
23

24.
Revising
your
questionnaire
◦ Are they logically
arranged?
◦ Is the questionnaire neat &
uncluttered?
◦ Is it carefully edited?
◦ Can respondents complete
it quickly & without
difficulty?
24

25.
Be sure to test run your questionnaire!

26.
26
Once questionnaires with a
mistake go out, it’s too late to
correct them! This has a
negative effect on your
credibility as a researcher.

27.
◦ Critiquing and Revision of Survey Questionnaire
◦ Each group will present the survey questionnaire that was
crafted in PR 2.
◦ Each group will give comments about it for the improvement
of the questionnaire.
◦ The teacher will process and give necessary revisions if any.
◦ Shared responsibility should be observed.
27

28.
Survey questions must be crafted based
from the objectives of the research. It
should present instructions in an
accessible manner. Likewise, it should be
answerable in less than fifteen minutes.
28

29.
29
References:
https://www.typeform.com/surveys/question-types/
https://www.template.net/business/survey-
templates/student-survey/
http://www.whatkidscando.org/specialcollections/student_a
s_allies/pdfs/saa_samplesurveys_final.pdf