The document discusses strategies for connecting with millennial consumers. It provides background on how millennials grew up with technology and have different perspectives and motivations than previous generations. The top 3 secrets for connecting with millennials are: 1) Understanding their psychographic insights and perspective, 2) Accessing their main motivations of choices, experiences, and relationships, and 3) Using messaging that emphasizes purpose and what's in it for them. The document advises tailoring products, services, and marketing to align with millennials' values and perspectives.

1. Crack the Code to the Largest Consumer Base in History! The TOP 3 SECRETS in making your brand click with the Millennial Generation Welcome, you have just found the source that will get you what you need, to be ahead of the curve in the biggest shift that has happened in the consumer markets for 100 years.

2. Crack the Code to the Largest Consumer Base in History! The TOP 3 SECRETS in making your brand click with the Millennial Generation You, as a leader in your business an industry will be able to crack the code to the largest consumer base in history. Giving your company’s products and services the distinct advantage that is a must in your marketplace.

3. Crack the Code to the Largest Consumer Base in History! The TOP 3 SECRETS in making your brand click with the Millennial Generation More specifically, you are here to gain the promised Top 3 Secrets in making your brand click with the Millennial Generation. These secrets will set you and your efforts in the right direction.

4. Crack the Code to the Largest Consumer Base in History! The TOP 3 SECRETS in making your brand click with the Millennial Generation More specifically, you are here to gain the promised Top 3 Secrets in making your brand click with the Millennial Generation. These secrets will set you and your efforts in the right direction. The market focus your products and services MUST have to even have a snowball’s chance in Hedes to connect and ingratiate themselves upon the consumer psyche of Generation Y.

5. You Will Accomplish 3 Things A. What a Millennial is B. Why They Are Important C. Know the Top 3 Secrets What we want to get accomplished with this presentation are three things. For you to know …What a Millennial actually is …Why they should be important to you …

6. You Will Accomplish 3 Things A. What a Millennial is B. Why They Are Important C. Know the Top 3 Secrets 1) Psychographic Insights 2) Motivations Access 3) Messaging Tips … and of course the Top 3 Secrets of connecting with the huge consumer base. By doing so we best equip ourselves to match the momentum already shifting to the Millennials!

7. In the Beginning of… The 20 th Century But first, let’s get familiar with the basics. Back at the beginning of the 20 th Century, Madision Avenue concocted a formula on how the general public would act and react to certain messages given in the advertisements of companies.

8. In the Beginning of… The 20 th Century Luxuries Became Necessities Pioneered by the likes of Bernays and Lippman, the items that were once luxuries became necessities. Placing within their collective consciousness the distant desires of what products and services could do for them and created the want for those items in the lives of those targeted.

9. In the Beginning of… The 20 th Century Baby Boomer Generation The names of Whirlpool, Quaker Instant Oats, and Arm and Hammer Baking Soda soon became home staples. A new consumer base was emerging, influencing the dollars being spent in America, which later became known as the Baby Boomers.

10. In the Beginning of… The 20 th Century Baby Boomer Generation Shaping with their wants (influenced by Advertising’s promptings) the world’s fastest and most powerful economy. The Baby Boomers have driven markets, set up blue chip companies, and have made household names out of the likes of…

12. As we all know the advances in communication and connection we have had one with another, we have been able to get access to these advancements out en mass. Communication Advancements

13. Home electronics made way for the personal computer, pinball machines moved over for the video arcade and new creative ways of automation and display have arisen. Communication Advancements

14. Home electronics made way for the personal computer, pinball machines moved over for the video arcade and new creative ways of automation and display have arisen. Advancements Communication

17. Technology and the Millennial With all the changes in technology, with the advancements brought to the public at large, with all the quantum leaps in capabilities in every facet of life, there was (and still is) a generation born into it. A generation that not only expects change but demands it for their lives to be easier, more fulfilling, or more cutting edge.

18. Technology and the Millennial The Millennial Generation was born with electronic mice in their hands clicking away at the interactive games and information at their little fingertips. This generation, that is only now coming of age, has been through the constant upgrades from the basic computer barely fitting their desks to having one barely fitting in their hands

19. Technology and the Millennial The Millennial Generation was born with electronic mice in their hands clicking away at the interactive games and information at their little fingertips. This generation, that is only now coming of age, has been through the constant upgrades from the basic computer barely fitting their desks to having one barely fitting in their hands They compensate and learn how to learn about those things in their worlds that seem to revolutionize yearly their environments.

20. Net Generation Generation Y The Millennials This Generation by their many names have had their synaptic connections in their brains form differently to be able to learn everything that was coming at them from even before preschool.

21. Net Generation Generation Y The Millennials Their brains had to “wire” themselves differently to be able to handle the changes, upgrades, and vast amounts of information being thrown at them from all sides. This adaptation to their world’s reality of increasing speeds, coding, connections and communities have been phenomenal.

22. Net Generation Generation Y The Millennials Here’s Why…. The approaches that the Millennials have to life, to money, to jobs, and yes even to advertising and consumer products are starkly different than generations before. Their perspectives and motivation are entirely different from the Baby Boomers or even Generation X.

23. Environment Educational Processes Everyday Activities No other generation has had their environment, educational processes, and everyday activities as affected by such rapid and large technological advances than has Generation Y. No other group of individuals have had so much data and creative capabilities than the Millennials have had at their disposal and whim.

24. Environment Educational Processes Everyday Activities Capacity Ability Facility The increase in ability, in capacity, and facility for productivity is unprecedented! And those born after 1981 don’t utilize what used to be staples of everyday living that generations before them were commonly using.

27. 78% Trust Peer Recommendations They are socializing machines! Millennials through their preferred use of technology, get their news from Internet sources and find what’s hip and in from their peers online…

28. 81% Conduct A Search for the Company After Recommendation And they look to find out more about those products and services through accessing the company’s info and offerings on their web sites.

29. 81% Conduct A Search for the Company After Recommendation www.WSJ.com On the other hand, because the Millennial has been bombarded with advertisements at every turn in their lives, they have also collectively built up a filter to weed out all the Advertising “white noise” that they feel doesn’t pertain to them

30. www.WSJ.com That’s 81% who did not notice the ads on the site! And only 14% trust the advertising message! In fact of those polled recently on accessing a news site WSJ.com only 19% could say for sure if the page had any form of advertisement at all. Only 14% say that they even trust what advertisers have in their messaging.

31. The Top 3 Secrets to Connect with the Millennials Lucky for you who have accessed the Top 3 Secrets , because you are some of the first to know that even conventional Online Ads are NOT the way Millennials connect with a brand.

32. The Top 3 Secrets to Connect with the Millennials Make the Connection Today! Lucky for you who have accessed the Top 3 Secrets , because you are some of the first to know that even conventional Online Ads are NOT the way Millennials connect with a brand. Your hard earned money can be more wisely used in the TIME to making the connection with the Millennials.

33. Why Should the Millennials be Important to You? This is simple and easy to answer. If the Baby Boomer Generation moved market forces and were the largest customer base to hit the world’s economies, how much bigger would be their children’s generation?

34. Why Should the Millennials be Important to You? US Census: 2.1 avg. for Boomer children That means the Millennial Generation is here and now AND is TWICE AS BIG!! From 1981-2001 they are the ones that are now driving the marketplace (just think of who Apple targets!) And when this generation surpasses the Boomers and Gen X in earning power and discretionary income it will make companies scramble to lap up the fiscal crumbs of the Millennial Feast you have already been through.

35. Why Should the Millennials be Important to You? How Much Is It Worth To You? Have the way Millennials operate And the best way to capture their loyalty Billions are being spent right now by the Millennial, and billions upon billions will be spent by them in the future…

36. The First Top Secret Psychographics Insights Understand How the Millennial Approaches Their Surroundings THAT’S WHAT WE THOUGHT! The First Top Secret: Psychographic Insights. All of this will be more in depth in the pages of Marketing To Millennials… but as your first step toward them you need to ...

43. Top Secret #1: Psychographics Insights Sync your products or services up with the Millennial perspective and anticipate their motions with your brand. When you bring what you have to offer in line with how the Millennial views the world around him you can best anticipate the steps you need to take with what you have for them to buy.

44. The Second Top Secret Motivations Access “ What’s In It For Me?” and “What’s The Purpose Of It?” Is what is continually echoing in the Millennials ears! Main Motivations of Millennials: Everyone wants to have, and the Millennials have been raised dripping from the “Life must have Purpose” mantra bath. So much so that it has become THE main motivational point that moves the Millennial to action.

58. Top Secret #2: Motivations Access Word of Mouth – Personal Recommendations – Brand Champions is the Best Marketing You Can Do! Developing the relationship with the Millennial you want to do business with is a must! This can be done successfully through Participatory Marketing www.mktgtomillennials.com

59. Top Secret #2: Motivations Access Word of Mouth – Personal Recommendations – Brand Champions is the Best Marketing You Can Do! www.mktgtomillennials.com The best Marketing is Word of Mouth, Personal Recommendations from those they know and trust. It is being real and giving them a place at the table in your company’s success!

60. Top Secret #2: Motivations Access Word of Mouth – Personal Recommendations – Brand Champions is the Best Marketing You Can Do! More details on Participatory Marketing can be found in “ Marketing To Millennials ” And how you can integrate the best way in capturing the loyalty of the largest consumer base in history!

61. Top Secret #2: Motivations Access Word of Mouth – Personal Recommendations – Brand Champions is the Best Marketing You Can Do! More details on Participatory Marketing can be found in “ Marketing To Millennials ” And how you can integrate the best way in capturing the loyalty of the largest consumer base in history! It is when these things are absent; on the job, in an activity, or surfing on the Net viewing your web site in connecting with the business, you will lose them forever as a customer of yours.

62. The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! The last of the three secrets to bringing the Millennial to your products and services are the actual messages that you present to them.

63. The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! Exposure to Your Product Branding Each company is different in their position in the marketplace and in their products and services. To go over each messaging possibility just cannot be feasibly done here.

64. The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! MediaBus Marketing Group - www.mktgtomillennials.com Exposure to Your Product Branding Please contact those at MediaBus Marketing Group and they will consult with you in how you can best approach those billions of dollars the latest generation has to spend.

65. The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! MediaBus Marketing Group - www.mktgtomillennials.com Where they get their information Exposure to Your Product Branding In Marketing, you use the tools & strategies that will get in front of those who would be most profitable for you – for the Millennial, this hasn’t changed, but where they are getting their info & exposure to products & services has!

66. The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! MediaBus Marketing Group - www.mktgtomillennials.com Where they get their information Exposure to Your Product Branding No longer can you place an advertisement en mass in the newspaper or on network TV & expect to canvass fully those that would be your customers.

67. The Third Top Secret Messaging Tips It’s Not Exactly What You Say… But How You Say It! MediaBus Marketing Group - www.mktgtomillennials.com Where they get their information Exposure to Your Product Branding Failures & drops of viewership of major newspapers, magazines and the big three networks have shown the shift of time spent by the Millennial.

72. Now You Know! the Top 3 Secrets & Millennial Generation! The next question is:

77. An additional way to start making this all work for you is to continue in the conversation of what is the latest on MktgToMillennials, the Facebook hub for all things Millennial. We enjoy being a part of your success and welcome your participation in the discussions & insights.

78. We look forward to being of service to you & your company’s efforts with its products & services to match what the Millennial is willing to spend their hard earned money upon. Til next time… Have a fantastic day!