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What works in digital today?
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Mladen Borisov
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What works in digital today?
1.
What Works in
Digital Today: Facebook in 2015
2.
Nice to meet
you :)
3.
4.
SocialBrand
5.
1. Understand Your
Brand Brand Values Brand UVP Brand Story Content Strategy
6.
2. Now DO
Social
7.
What to expect Awareness Engagement Popularisation
8.
What NOT to
expect Instant sales Instant trust 189 832 972 likes
9.
LET’S COOK
10.
LikeAlyzer Sumall Check Usernames Tools
11.
Prepare for a
flight Visual Text Goals
12.
Tools for social
media graphics
13.
The content Calendar Real time Don’t
overpost
14.
Be faster than
others…
15.
What is working
right now?
16.
What to expect Awareness Engagement Popularisation Why
organic facebook reach drops off 2012 2013 2014 2015 16% 9% 2.5% ?%
17.
18.
Photos are no
more HOT
19.
Native Facebook Videos
Get More Reach Than Any Other Type of Post
20.
21.
Videos with a
personal touch
22.
23.
24.
25.
Video is power!
26.
Drive Traffic with
Links
27.
The new organic:
facebook groups
28.
Use ads
29.
Resources: insidefacebook.com socialmediaexaminer.com
30.
Mladen Borisov mladen@traincamp.me Thank you, fellows!
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