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Mo Kanjilal - Brighton SEO - The Power of Being Different.pdf

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Mo Kanjilal - Brighton SEO - The Power of Being Different.pdf

  1. 1. Mo Kanjilal Co-Creator #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  2. 2. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce The power of difference.... If we are intent upon answering our most serious questions, from climate change to poverty, and curing diseases to designing new products, we need to work with people who think differently, not just accurately Rebel Ideas by Matthew Syed
  3. 3. And.... #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce “It is not our differences that divide us. It is our inability to recognise, accept, and celebrate those differences.” Audre Lorde, Writer and Activist
  4. 4. And we are all so different in so many ways #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  5. 5. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce >50% identify as female 49% as male 1 in every 250 identify as non-binary
  6. 6. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce 86.0% of the population are white *2011 data
  7. 7. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce By 2031 minority ethnic groups will be 15% of population - up from 12% in 2011
  8. 8. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce 22% are registered with disabilities *2020 data
  9. 9. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce There are many more with hidden disabilities
  10. 10. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce and there all the other ways in which we are different....
  11. 11. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  12. 12. all of these things and more affect how we see the world and live....differently #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  13. 13. so why are we conditioned to value 'sameness'? #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  14. 14. with the same types of people in positions of power? #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  15. 15. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce 90% of FTSE 100 CEO roles 80% of VC funding 15% of higher salaries Go to the same demographic
  16. 16. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce Fewer than 40% of roles in the digital sector are held by women
  17. 17. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce 88% of employees in the digital sector are from white ethnicity
  18. 18. and the world is designed around certain types of people #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce who dominate everything
  19. 19. those most likely to succeed are from dominant groups #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  20. 20. All-male teams make 38% of the decisions in a typical large company #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  21. 21. 5% of Global 500 CEOs are female 0 women of colour FTSE 100 CEOs #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  22. 22. Media coverage of women who are leaders focuses mostly on shoes Media messages promote gendered roles #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  23. 23. Out of 30,000 Hollywood film characters..... #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  24. 24. And in advertising and messages around us..... #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  25. 25. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce Men are 1.3x more likely than women to be shown working and 1.6x more likely to be shown in the office (Facebook Advertising)
  26. 26. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce Ethnic minorities are 2x less likely than white characters to be shown as a member of a family (Facebook Advertising)
  27. 27. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce 90% of ads do not include people of lower socioeconomic backgrounds. (Heat Test Report)
  28. 28. Which impacts how people are treated in workplaces #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  29. 29. For example Women are spoken over 50% of the time Women negotiating are viewed negatively #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  30. 30. and we are often unaware of our biases in this #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  31. 31. You’re faced with 11 million pieces of information at any given moment #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  32. 32. Your brain can process 40 out of that 11 million #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  33. 33. 95% of people are affected by unconscious bias when making decisions about other people #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  34. 34. Biases are shortcuts your brain uses to make quick decisions. These rely on stereotypes, assumptions, pattern recognition....and similarity #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  35. 35. when the real power is in being different #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  36. 36. It starts when we are young #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  37. 37. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce And has developed as working and companies have grown
  38. 38. Difference means...adapting, code-switching, disadvantage, microaggressions #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  39. 39. And barriers to achievement and opportunity #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  40. 40. Some people do thrive in being different already, but for most it's a challenge #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  41. 41. now think about working life #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  42. 42. how can we start treating people as individuals and valuing difference? #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  43. 43. there are challenges, we will not always agree with each other #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  44. 44. 19% higher innovation output but the benefits are clear #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce 87% better and faster decisions 50% less likely to leave
  45. 45. and..... #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce 13% happy people are more productive 37% happy sales people sell more!
  46. 46. we need to be brave about the challenges #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  47. 47. tackle the difficult issues and fight the injustices #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  48. 48. Which will create impact on workplaces and working lives #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  49. 49. People in places where allyship is encouraged are twice as likely to feel like they belong #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  50. 50. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce More than 80% of white employees see themselves as allies to people of colour at work
  51. 51. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce But only 45% of women of colour agree that they have strong allies in the workplace
  52. 52. Do the work to be an active ally Encourage people to share differences and feel they can belong #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  53. 53. Look at all communications, get feedback and understand how to make communications inclusive #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  54. 54. Look at how you work and think about how to work with people who are different to you #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  55. 55. with different perspectives we can create products, solutions and services to solve the world's problems #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  56. 56. And solving those problems for those who are different...helps everyone! #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  57. 57. there is true power in being different #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  58. 58. 1. We're all different, but some differences can disadvantage us #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce Things to think about
  59. 59. 2. Differences are superpowers, if we work on inclusion #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce Things to think about
  60. 60. 3. Inclusive ways of working and communicating help everyone #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce Things to think about
  61. 61. “If you're always trying to be normal, you will never know how amazing you can be.” – Maya Angelou #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
  62. 62. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce To find out how we can help you watchthisspace.uk @watchthisspce

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