The Fastmind, a mobile gaming studio, uses Fabric, Twitter’s mobile development platform, to continuously grow their ad revenue, user base, and user experience for their top app, Apensar.

1. 10
Case study demonstrating a publisher’s success
with Fabric: Twitter, MoPub, and Answers
The Fastmind grows audience, revenue,
and user experience with Fabric
MoPub, Inc. | @MoPub
monthly engagements
65Million
increase in fill rate
Percent
lift in retention
Percent
Twitter MoPub Answers
Twitter Kit drives audience growth
The Fastmind wanted to propel organic user growth while keeping their existing players
even more engaged with their app. The Fastmind’s technical team found a way to
promote their app for free on Twitter while also introducing unique content that feels
natural to their app’s experience through a solution known as Twitter Kit. Using Twitter
Kit, people can compose a Tweet within Apensar without navigating away from the app,
as seen in two key points in the game: players can Tweet at friends for help on a
challenging puzzle (shown in the image below) or earn extra coins just for Tweeting their
progress. Since integrating Twitter Kit, The Fastmind has seen 60+ MM social
engagements and a strong correlation between social networking and growth in
downloads.
About The Fastmind
• Headquartered in Miami, Florida
• Mainly Latin American user base
• Apensar named one of the Best
Games of the Year on Google Play
(2015)
• The Fastmind named one of the Top
Developers on Google Play (2015)
• 15+ MM downloads and growing
Goals
• Drive organic growth
• Grow fill rates
• Increase user retention
Summary
The Fastmind, a mobile gaming
studio, uses Fabric, Twitter’s
mobile development platform, to
continuously grow their ad
revenue, user base, and user
experience for their top app,
Apensar. This award-winning word
game lets players guess the
common word between four
images based on a set of given
letters.
“We’ve been using Twitter Kit since the very beginning and it’s been a key
player in making our organic growth successful in Latin America.”
– Jorge Prado, Founder and CEO at The Fastmind
6

2. The Fastmind grows audience, revenue,
and user experience with Fabric tools
MoPub, Inc. | @MoPub
As The Fastmind continues to grow its audience base,
monetization becomes an increasingly high priority. Before
switching to MoPub, The Fastmind had worked with other
monetization platforms to generate ad revenue for their app, but
were experiencing low fill rates in Latin America, where they have
the most traffic. The company wanted to not only increase fill rates
and revenue, but also streamline the workflow for their ad
operations team. They turned to MoPub because they saw
opportunity to maximize ad revenue by running ads from three
global ad sources, all managed within a single interface: direct
advertisers, ad network partners, and thousands of advertisers
from MoPub Marketplace. After making the switch, the team saw a
10%+ lift in fill rate, 4% higher CPMs, and growth in overall ad
revenue in the first 90 days using MoPub.
“We switched to MoPub’s solution for mobile app monetization for two reasons: access to the largest global
demand through MoPub Marketplace and the ability to mediate ad networks that work well in Latin America
without integrating more SDKs.”
– Jorge Prado, Founder and CEO at The Fastmind
MoPub maximizes in-app revenue
Direct Ad Serving
MoPub
Marketplace
Ad
Networks
As Apensar continues to evolve, The Fastmind needs even more
visibility into their user base to build new features and deliver
marketing messages geared to their audience. As part of their
integration with Fabric, The Fastmind’s technical team gets access
to Apensar’s critical performance metrics through Fabric’s mobile
app analytics dashboard, Answers. Simply by installing the
Answers Kit, The Fastmind can quickly gather trends and
information about who is using their app. The dashboard lets the
team monitor the behavior of new and existing users in real time
when they send push notifications or ship new features, so they
can quickly identify issues as they arise and iterate faster to
improve their performance. In two months, the team saw retention
rates improve by 6%.
Answers provides insightful analytics to boost retention
“Answers is a very solid analytics solution -- my dev team trusts it monitor my most important metrics (MAUs,
DAUs, etc.) with precision and it’s free!”
– Jorge Prado, Founder and CEO at The Fastmind

3. MoPub, Inc. | @MoPub
The Fastmind saw meaningful results from using Fabric to grow
and monetize their business. For two years they’ve been
successfully driving organic growth, ad revenue, and a positive
user experience for players of their mobile app, Apensar, and are
continuing to adopt Fabric tools as they are being released.
The Fastmind grows audience, revenue,
and user experience with Fabric tools
MoPub, a Twitter company, is a leading monetization platform for mobile apps. We offer an ad server, ad network mediation, and a real-time bidding
exchange, but we’re more than the sum of our parts: we are a trusted, mobile-first technology and monetization partner, powering high-growth revenue
strategy. We offer publishers access to the most relevant demand, flexible ad serving tools, and innovative rich formats. At the same time,
we enable DSPs to efficiently reach a large, high quality audience across mobile apps through our powerful interface, strict supply quality measures, and
rich, transparent bid requests. Both publishers and DSPs also benefit from our world-class client service and years of proven expertise.