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“How M2M in combination with a
rich user interface can change users
 behaviour as well as perception of
       their energy supplier”
          Patrik Björkman
        Deputy CEO, Maingate
Todays challenge for the European
               utilities
• Regulatory Demands
  – EU 20-20-20
  – Hourly meter reading
• Churn
  – Need to improve customer loyalty
• Brand value
  – Utilities are all ranked in the bottom when it
    comes to trust and customer value
Case E.ON 100KOLL
• Development started in 2010
  – First market pilot started December 2010 (3000
    users)
  – Broad market pilot started December 2011 (13000
    users)
Individuals have different drivers

The ‘techie’                                      The ‘greenie’
will adopt new technology               will adopt due to social
just because it’s available                       responsibility




The ‘rationalist’                              The ‘materialist’
will adopt as long as there is      will adopt to challenge and
a clear cost saving                             impress friends




           What’s in it for me!?
Case – Maingate Energy Visualization Services
                 E.ON




-15%
“It feels that they are investing in customer service and are in the
forefront”
                                                               Mats, 66


                The iPhone app works excellent. You get the right historical value;
                by the Month, by the day and by the Hour. You even get real-time.
                                                                             Peter, 37



                                “In the beginning it was fun to see how consumption changed.
                                You turned on the light and then saw how the consumption
                                went up with 60 Watts. It was impressive, somehow, as I could see
                                in real-time how my consumption changed with different
                                appliances
                                                                                         Björn, 60




                                                     “I can see the consumption in real-time and that has made me
                                                     turn off appliances, lighting or machines that is not used.
                                                     I try to find the best way of consuming energy as I am a strong
                                                     believer in that I will be able to save money using this product
                                                                                                               Patrik, SME




                                                                                                                      6
The best comment


E.ON feels innovative, like they want to help me to
improve
                                             Karin, 47




                                                         7
Todays challenge for the European
               utilities
• Regulatory Demands                                 ✔
  – EU 20-20-20
  – Hourly meter reading
• Churn Rate                                         ✔
  – Need to improve customer loyalty
• Brand value                                        ✔
  – Utilities are all ranked in the bottom when it
    comes to trust and customer value

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[M2M For Real] Patrik Björkman - Maingate

  • 1. “How M2M in combination with a rich user interface can change users behaviour as well as perception of their energy supplier” Patrik Björkman Deputy CEO, Maingate
  • 2. Todays challenge for the European utilities • Regulatory Demands – EU 20-20-20 – Hourly meter reading • Churn – Need to improve customer loyalty • Brand value – Utilities are all ranked in the bottom when it comes to trust and customer value
  • 3. Case E.ON 100KOLL • Development started in 2010 – First market pilot started December 2010 (3000 users) – Broad market pilot started December 2011 (13000 users)
  • 4. Individuals have different drivers The ‘techie’ The ‘greenie’ will adopt new technology will adopt due to social just because it’s available responsibility The ‘rationalist’ The ‘materialist’ will adopt as long as there is will adopt to challenge and a clear cost saving impress friends What’s in it for me!?
  • 5. Case – Maingate Energy Visualization Services E.ON -15%
  • 6. “It feels that they are investing in customer service and are in the forefront” Mats, 66 The iPhone app works excellent. You get the right historical value; by the Month, by the day and by the Hour. You even get real-time. Peter, 37 “In the beginning it was fun to see how consumption changed. You turned on the light and then saw how the consumption went up with 60 Watts. It was impressive, somehow, as I could see in real-time how my consumption changed with different appliances Björn, 60 “I can see the consumption in real-time and that has made me turn off appliances, lighting or machines that is not used. I try to find the best way of consuming energy as I am a strong believer in that I will be able to save money using this product Patrik, SME 6
  • 7. The best comment E.ON feels innovative, like they want to help me to improve Karin, 47 7
  • 8. Todays challenge for the European utilities • Regulatory Demands ✔ – EU 20-20-20 – Hourly meter reading • Churn Rate ✔ – Need to improve customer loyalty • Brand value ✔ – Utilities are all ranked in the bottom when it comes to trust and customer value