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Towards a personalised ethnography of mobile
communications: mobile learning and other uses
Pour une ethnographie personnalisée des communications
mobiles: mobile learning et autres usages

Ian Christie
Birkbeck College, London
Palacky University, Olomouc
www.ianchristie.org
The reign of McLuhanism
épopée de McLuhan
1967 -72
Williams (1974) stresses the importance of
technology in shaping the cultural form of
television, while always resisting the
determinism of McLuhan's dictum that 'the
medium is the message'...
Williams argues that, on the contrary, we as
viewers have the power to disturb, disrupt and
to distract the otherwise cold logic of history
and technology - not just because television is
part of the fabric of our daily lives, but because
new technologies continue to offer
opportunities, momentarily outside the sway of
transnational corporations or the grasp of
media moguls, for new forms of self and
political expression.
Raymond Williams: ‘mobile

privatisation’
Giddens: time-space

distanciation
Doreen Massey, A Global Sense of Place
Stuart Hall, Modernity and its Futures (1992) - ‘cultures
of hybridity’ due to the arrival of ‘the Rest in the West’
http://unstats.un.org/unsd/demographic/
sconcerns/tuse/
- the digital divide - not everyone
has smartphones or tablets or wi-fi
- age and gender divides
- understanding access and usage of
mobile devices in terms of lifestyle (and
life-opportunities)
UK – Offcom http://www.ofcom.org.uk
http://www.ofcom.org.uk
- the digital divide - not everyone
has smartphones or tablets or wi-fi
- age and gender divides
- understanding access and usage of
mobile devices in terms of lifestyle (and
life-opportunities)
Cinema is changing…
In 2008, the UK Film council commissioned a study of
the cultural impact of British film: Stories We Tell
Ourselves.
This meant looking objectively at how UK films reach
their audiences – in the past and today – and trying to
assess what measurable impact this has had.
Both reports downloadable from ex-UKFC
and BFI websites. Audiences downloadable free from
Amsterdam University Press website (but do please
get your library to buy a copy!)
How many
film
viewings
per year
in the UK?

5
billion
Total UK population
63m
= 80 pa/1.5 pw
Jullier and Leveratto distinguish ‘academic
cinephilia’ from the continued evolution of
‘lay cinephilia’ in the digital era
Personal Media Engagement
project:
- How do young people spend and
value their time?
Ian Christie, “Towards a personalised ethnography of mobile communications: mobile learning and other uses”
Ian Christie, “Towards a personalised ethnography of mobile communications: mobile learning and other uses”

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Ian Christie, “Towards a personalised ethnography of mobile communications: mobile learning and other uses”

  • 1. Towards a personalised ethnography of mobile communications: mobile learning and other uses Pour une ethnographie personnalisée des communications mobiles: mobile learning et autres usages Ian Christie Birkbeck College, London Palacky University, Olomouc www.ianchristie.org
  • 2. The reign of McLuhanism épopée de McLuhan 1967 -72
  • 3.
  • 4. Williams (1974) stresses the importance of technology in shaping the cultural form of television, while always resisting the determinism of McLuhan's dictum that 'the medium is the message'... Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.
  • 6.
  • 8.
  • 9. Doreen Massey, A Global Sense of Place
  • 10. Stuart Hall, Modernity and its Futures (1992) - ‘cultures of hybridity’ due to the arrival of ‘the Rest in the West’
  • 11.
  • 13. - the digital divide - not everyone has smartphones or tablets or wi-fi - age and gender divides - understanding access and usage of mobile devices in terms of lifestyle (and life-opportunities)
  • 14.
  • 15. UK – Offcom http://www.ofcom.org.uk
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. - the digital divide - not everyone has smartphones or tablets or wi-fi - age and gender divides - understanding access and usage of mobile devices in terms of lifestyle (and life-opportunities)
  • 22.
  • 23.
  • 25. In 2008, the UK Film council commissioned a study of the cultural impact of British film: Stories We Tell Ourselves. This meant looking objectively at how UK films reach their audiences – in the past and today – and trying to assess what measurable impact this has had.
  • 26.
  • 27. Both reports downloadable from ex-UKFC and BFI websites. Audiences downloadable free from Amsterdam University Press website (but do please get your library to buy a copy!)
  • 28. How many film viewings per year in the UK? 5 billion Total UK population 63m = 80 pa/1.5 pw
  • 29. Jullier and Leveratto distinguish ‘academic cinephilia’ from the continued evolution of ‘lay cinephilia’ in the digital era
  • 30.
  • 31.
  • 32. Personal Media Engagement project: - How do young people spend and value their time?