2. Total Subscribers: 58M i-Mode Subscribers: 51M 3G Subscribers: 57M Operators: Total Subscribers, Data Plans and 3G Contracts Total Subscribers: 33M EZ Web Subscribers: 28M 3G Subscribers: 33M Total Subscribers: 26M Yahoo! Subscribers: 20M 3G Subscribers: 26M Total Subscriber Base: --118M Total Data Subscribers – 99M Total 3G Contracts – 118M Estimated 3G vs. 3.5G Subs @ 40/60 Estimated Flat-Rate Data Subs +70% Pure Data ARPU - Blended @ +50% Source: Telecommunications Carriers Association - August 2011

3. Japanese Mobile Ecosystem = imode 1999

4. Japanese Mobile Ecosystem :: Replicated

5. Japan Mobile: Key Metrics on Operators Data ARPU

6. Japan Mobile: Key Metrics on Average User Behavior

7. Mobile Music

8. Yes, the Bikini is Distracting - Waterproof is the point!

9. If you like the App Store… you’re gonna Love the Internet™

10. The mobile universal value proposition.. Combination of keyboard, display panel and voice/web connection in portable form. Now, add the camera, a wallet and compass.. 8-) Think about the impact that each of these legacy tools had and how they’ve evolved. Anyone – Anywhere – Anytime >> Now: Everyone – Everywhere – All The Time! Increasingly, we see move towards Only: What “I” Want; When, Where from Whom. It therefore stands to reason the keys are: Identity, Location, Social Network, Behavior. The platform is ALL former mediums in one!

11. Two Trigger Points: Pleasure – Or – Pain

12. Thank-You! Lawrence Cosh-Ishii Representative Director Mobikyo K.K. Contact me anytime: E: [email_address] W: www.mobikyo.jp M: +8180-3174-8847 S: http://about.me/Laars