Is this New - Tracking Local SEO Results IRL

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Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.

Marketing

Is this New?Knowing What you are up Against in the
Ever-changing Local SEO Landscape
Cindy Krum, MobileMoxie

Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

Blue Lines are
Local-focused &
Offline-focused
Changes

But How Do
You Know
When These
Things are
Impacting Your
Business?

Remember:
Visual & Design
Change to the SERP
are Often Invisible
in Tabulated Data

Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

Remember:
Sometimes
Changes in the
SERP are Invisible
in Tabulated Data

Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
New York, NY

Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
Saratoga Springs, NY New York, NY

Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
Albany, NY New York, NY

Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
White Planes, NY New York, NY

Remember:
SERPs Including
Knowledge Graph &
Featured Snippets
Change Based on
Subtle Things Like:
-Location
-Phone Language
-Phone OS

Remember:
Search Results
Change from One
Search Location To
Another

Remember
GMB is Constantly
Experimenting the
Layout of Your
GMB Landing
Pages & Branded
SERPs

Remember:
Things Above &
Below the Map
Pack Can Change –
Day to Day &
Location to
Location

Appendix
Knowing what you are up against in
the ever-changing SEO landscape

Remember:
Knowledge Graph
Results Change
from One Search
Language Setting
To Another

Remember: Search
Results Change
from One Search
Language setting
To Another

Spot-check Your Google My Business
(GMB) Results
[Vide
o]

Track Top Google Queries From
Key Locations

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Is this New - Tracking Local SEO Results IRL

1. Is this New?Knowing What you are up Against in the Ever-changing Local SEO Landscape Cindy Krum, MobileMoxie

3. Barry Schwartz @RustyBrick

4. Barry Schwartz @RustyBrick

5. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

6. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

7. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

8. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

9. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

10. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

11. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

12. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

13. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

14. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

15. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

16. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

17. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

18. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

19. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

20. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

21. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

22. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

23. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

24. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

25. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

26. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

27.

28.

29.

30.

31.

32.

33.

34. https://bit.ly/Google-COVID

35. Blue Lines are Local-focused & Offline-focused Changes

36.

37.

38. Joy Hawkins @JoyanneHawkins

39. Lots of Volatility in Local Rankings

40.

41.

42.

43.

44.

45. 1.Businesses Errantly Being marked Temporarily Closed 2.Reviews Paused (Now Returned to Some Industries) 3.Questions & Answers Section Removed (Returned to Some Industries) 4.Photos from Users Not Showing Live 5.Review Responses Paused (Publishing again as of April 7) 6.Google paused most edits other than hours, attributes, and business descriptions (Varies by Profile) 7.Google Posts Temporarily Permitted for Chains 8.Added Takeout & Delivery Attributes (Some Business Types) 9.Warning Labels Regarding Hours 10. Temporarily Closed Label Stopped Impacting Rankings 11. TeleHealth Links & COVID-19 Info & “Get Online Care” links 12. COVID-19 Google Post move up in the Local Panel on Desktop 13. Support/Gift Card Buttons

46. Things in the SERP or Map Pack • Ads - in the Map Pack • Upgraded/Google Guarantee/LSA • COVID Warnings Things in the GMB Profile Page • Ads for Competitors • Integrations – Grubhub/Uber • Hours Changes • Posts • Top Reviews • Top Images • Busy Times

47. But How Do You Know When These Things are Impacting Your Business?

48. Tools in the Local SEO Space

49. Remember: Visual & Design Change to the SERP are Often Invisible in Tabulated Data

50. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

51. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States ? ?

52. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

53. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

54. Remember: Sometimes Changes in the SERP are Invisible in Tabulated Data

55. Remember: Sometimes Changes in the SERP are Invisible in Tabulated Data

56.

57.

58. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

59. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

60. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

61. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

62. Who Knows What This Means? CYGTFM?

63.

64. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location New York, NY

65. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location Saratoga Springs, NY New York, NY

66. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location Albany, NY New York, NY

67. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location Albany, NY New York, NY

68. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location White Planes, NY New York, NY

69.

70. Remember: SERPs Including Knowledge Graph & Featured Snippets Change Based on Subtle Things Like: -Location -Phone Language -Phone OS

71. Remember: Search Results Change from One Search Location To Another

72. Who Knows What This Means? WDTC?

73. Remember GMB is Constantly Experimenting the Layout of Your GMB Landing Pages & Branded SERPs

74.

75.

76.

77.

78. Remember: Things Above & Below the Map Pack Can Change – Day to Day & Location to Location

79. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

80. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

81.

82.

83. Appendix Knowing what you are up against in the ever-changing SEO landscape

84.

85.

86.

87.

88.

89.

90.

91.

92. Remember: Knowledge Graph Results Change from One Search Language Setting To Another

93. Remember: Search Results Change from One Search Language setting To Another

94. Remember: Search Results Change from One Search Language setting To Another

95. Spot-check Your Google My Business (GMB) Results [Vide o]

96. Track Top Google Queries From Key Locations

97.

98.

99. The End

Editor's Notes

This Happens Because People Spend So Much Time Looking at Data in their Analytics & Much Less Time Looking at Real Results
https://www.seroundtable.com/google-fewer-rich-results-faq-how-to-29787.htmlRich results from June 20th was at about 25% of the search results and now it is down to 14.6% of results How to and FAQ results from June 20th was at about 19% of the search results and now it is down to 13% of the results
https://www.seroundtable.com/google-fewer-rich-results-faq-how-to-29787.htmlRich results from June 20th was at about 25% of the search results and now it is down to 14.6% of results How to and FAQ results from June 20th was at about 19% of the search results and now it is down to 13% of the results
Map Pack Results Can Change Pretty Significantly from Day to Day
Map Pack Results Can Change Pretty Significantly from Day to Day
Google Service Ads (https://ads.google.com/local-services-ads/…) have been around for some time now (probably since 2016?)
https://www.seroundtable.com/google-mobile-first-indexing-deadline-march-2021-29815.html

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