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What gotyouthere cindykrum-mobilev2

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Learn everything that is not in the official documentation about the impact that Mobile-First Indexing is really having on SEO & how you should modify your analytics strategy to respond.

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What gotyouthere cindykrum-mobilev2

  1. 1. MOBILE-FIRST INDEXING:Mobile-First Indexing: EverythingYou Need to Know (What GotYou Here, Won’t GetYouThere) Cindy Krum, MobileMoxie MobileMoxie.com @Suzzicks
  2. 2. STORY Simple MobileMoxie.com @Suzzicks Mobile & Desktop Site Rendering Need Matching: • Content • Internal Links • Schema • HREF Lang
  3. 3. SEO’s Love Data & Analytics MobileMoxie.com @Suzzicks
  4. 4. They NEED Data to Make Decisions MobileMoxie.com @Suzzicks
  5. 5. What if the DataThat SEOs are Using was Incomplete?MobileMoxie.com @Suzzicks
  6. 6. MobileMoxie.com @Suzzicks
  7. 7. MobileMoxie.com @Suzzicks
  8. 8. MobileMoxie.com @Suzzicks
  9. 9. MobileMoxie.com @Suzzicks
  10. 10. MobileMoxie.com @Suzzicks
  11. 11. MobileMoxie.com @Suzzicks
  12. 12. Here is the Problem: •Lots of Queries •Lots of Cities •Lots of Competition •Lots of Ads & InclusionsMobileMoxie.com @Suzzicks
  13. 13. MobileMoxie.com @Suzzicks
  14. 14. MobileMoxie.com @Suzzicks
  15. 15. MobileMoxie.com @Suzzicks
  16. 16. MobileMoxie.com @Suzzicks Theory:
  17. 17. Hosted Inclusions Mobile- First Indexing Entity-First Indexing Knowledge- Graph Build-Out What is Entity- First Indexing? Same As Same As Same Result Is: MobileMoxie.com @Suzzicks
  18. 18. There Are Now 2Kinds of Results: -Inclusions (Often Position Zero) -Organic MobileMoxie.com @Suzzicks
  19. 19. Google Loves Hosted Inclusions! (Often in Position-Zero) MobileMoxie.com @Suzzicks
  20. 20. Found on the Web App Packs
  21. 21. Maps PAA Found on the Web App PacksMobileMoxie.com @Suzzicks
  22. 22. Maps PAA Knowledge Graph Found on the Web App PacksMobileMoxie.com @Suzzicks
  23. 23. Anything Google Hosts (Like AMP) or Ingest as a Feed Seems to Have An Advantage MobileMoxie.com @Suzzicks
  24. 24. They Can Speak Them on a Google Home, or with Google Assistant MobileMoxie.com @Suzzicks
  25. 25. They Can Even Translate It Greek Japanese MobileMoxie.com @Suzzicks
  26. 26. Greek Japanese They Can Even Translate It MobileMoxie.com @Suzzicks
  27. 27. AMP Highlighting for Featured Snippets MobileMoxie.com @Suzzicks
  28. 28. They Can Re-Mix Content they Host in AMP Stories MobileMoxie.com @Suzzicks
  29. 29. MobileMoxie.com @Suzzicks
  30. 30. September, 2018 For every 100searches on Google mobile: •61.5 no-click searches •38.5 clicks on an organic result •3.4 clicks on a paid result MobileMoxie.com @Suzzicks
  31. 31. 61.5%of the Mobile Search Data IS NOT represented inYour Analytics. MobileMoxie.com @Suzzicks
  32. 32. So Mobile SEO decisions are based on only 48.5% of the Data MobileMoxie.com @Suzzicks
  33. 33. Position Zero Results Are More Interesting than Blue Links MobileMoxie.com @Suzzicks
  34. 34. Answers & ‘People Also Ask’ Push OrganicWay Down & Users LoveThem! MobileMoxie.com @Suzzicks
  35. 35. Position Zero Results & SERP Build-outs Are Growing in Frequency,Variety & Functionality MobileMoxie.com @Suzzicks
  36. 36. Even After Position- Zero, Results are Changing Drastically. What does ‘Ranking in Position 3’ Even Mean? MobileMoxie.com @Suzzicks
  37. 37. Answers
  38. 38. Fraggles Answers
  39. 39. Fraggles Fraggles Answers
  40. 40. Answer Carousels MobileMoxie.com
  41. 41. There are Now 6x the Number of Snippets on a SERP from April 2018 – August 2018: MobileMoxie.com @Suzzicks
  42. 42. MobileMoxie.com @Suzzicks
  43. 43. MobileMoxie.com
  44. 44. 2 Page Template Variations 6 Cities 5 Keywords MobileMoxie.com @Suzzicks
  45. 45. iOS & Android Results for Each Keyword Maps, Apps, KG & Ads for Each Keyword MobileMoxie.com
  46. 46. Google’s Paid Ad CTR on Mobile has Increased 125% MobileMoxie.com @Suzzicks
  47. 47. MobileMoxie.com @Suzzicks
  48. 48. Some Queries & Industries Have Lots More Ads than Others MobileMoxie.com @Suzzicks
  49. 49. Some Ads are Pretty Compelling or Hard to Spot as Ads! MobileMoxie.com @Suzzicks
  50. 50. Ads Ads MobileMoxie.com @Suzzicks
  51. 51. MobileMoxie.com @Suzzicks
  52. 52. MobileMoxie.com @Suzzicks
  53. 53. Local News
  54. 54. MobileMoxie.com @Suzzicks
  55. 55. Spongebob
  56. 56. Spongebob
  57. 57. 6 Cities 5 Keywords MobileMoxie.com @Suzzicks
  58. 58. Theory: MobileMoxie.com @Suzzicks
  59. 59. Digital Video is Exploding: MobileMoxie.com @Suzzicks
  60. 60. Now More Eyes & Ads on Web than TV: MobileMoxie.com @Suzzicks
  61. 61. MobileMoxie.com @Suzzicks
  62. 62. MobileMoxie.com @Suzzicks
  63. 63. MobileMoxie.com @Suzzicks
  64. 64. SUMMARY: • Your Analytics Does Not Show the Full Picture • Your Bubble is Hurting you more than it is Helping • There is NO SUBSTITUTE for Seeing a Real Life mobile SERP MobileMoxie.com @Suzzicks
  65. 65. • Check Landing Pages on 18 different Phones • See Mobile Keyword Rankings from ANYWHERE INTHEWORLD • Coming Soon: Bulk Address Checker: To Automate Mobile SEO Keyword Testing for Multiple Locations • And we haveAPIs for most of this stuff too! • PROMO CODE: PHILLY2019 --TRY OURTOOLS– 1 MONTH FREE PROMO CODE: PHILLY2019 MobileMoxie.com @Suzzicks
  66. 66. Thanks! MobileMoxie.com @Suzzicks

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