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SpaceBetween.co.uk

hello@spacebetween.co.uk
01233 800 991
QUANTIFYING BAD UX
BIOMETRICS
@space__between
MARCUS COOKE
DIRECTOR AT SPACE BETWEEN
UX RESEARCH
BIOMETRICS
CASE STUDY
RESEARCH METHODS
QUALITATIVE
PEOPLE TALKING
SURVEYS
OPINIONS
QUANTITATIVE
NUMBERS
HARD DATA
GRAPHS
QUALITATIVE | 121 MODERATED USER RESEARCH
1. Recruit representative users
2. Give them representative tasks to perform.
3....
NPSNET PROMOTER SCORE
SUSSYSTEM USABILITY SCORE
QUALITATIVE | SURVEYS
BIOMETRICS
Conscious
Behaviour
Unconscious
Behaviour
Self reporting,
focus groups etc
Facial Expressions
Skin Conductance
...
BIOMETRICS | EYE TRACKING
BIOMETRICS | EYE TRACKING
BIOMETRICS | EYE TRACKING
BIOMETRICS | GALVANIC SKIN RESPONSE
BIOMETRICS | GALVANIC SKIN RESPONSE
BIOMETRICS | FACIAL EXPRESSION ANALYSIS
Trained AI Model - 7.5 million faces in 87 countries.
BIOMETRICS | FACIAL EXPRESSION ANALYSIS
JOY
ANGER
SURPRISE
FEAR
CONTEMPT
SADNESS
DISGUST
BIOMETRICS | FACIAL EXPRESSION ANALYSIS
CASE STUDY | Waitrose
CASE STUDY | Waitrose
Homepage
Cellar
Category page
Product Listing Page (PLP)
Product Description Page (PDP)
Postcode loo...
NEGATIVITY BIAS
https://www.nngroup.com/articles/negativity-bias-ux/
BRING YOUR EXPERIENCES UP TO PAR
TEST OFTEN
DELIGHT Y...
THANK YOU
@space__between
Biometrics – How one bad experience will outweigh the previous ten good ones. Marcus Cooke, Director of Technology at Spac...
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Biometrics – How one bad experience will outweigh the previous ten good ones. Marcus Cooke, Director of Technology at Space Between.

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Biometrics – How one bad experience will outweigh the previous ten good ones. Marcus Cooke, Director of Technology at Space Between.

  1. 1. SpaceBetween.co.uk
 hello@spacebetween.co.uk 01233 800 991 QUANTIFYING BAD UX BIOMETRICS @space__between
  2. 2. MARCUS COOKE DIRECTOR AT SPACE BETWEEN
  3. 3. UX RESEARCH BIOMETRICS CASE STUDY
  4. 4. RESEARCH METHODS QUALITATIVE PEOPLE TALKING SURVEYS OPINIONS QUANTITATIVE NUMBERS HARD DATA GRAPHS
  5. 5. QUALITATIVE | 121 MODERATED USER RESEARCH 1. Recruit representative users 2. Give them representative tasks to perform. 3. Shut up and let the users do the talking. https://www.nngroup.com/articles/thinking-aloud-the-1-usability-tool/
  6. 6. NPSNET PROMOTER SCORE SUSSYSTEM USABILITY SCORE QUALITATIVE | SURVEYS
  7. 7. BIOMETRICS Conscious Behaviour Unconscious Behaviour Self reporting, focus groups etc Facial Expressions Skin Conductance Eye Tracking EEG MOTIVATION
  8. 8. BIOMETRICS | EYE TRACKING
  9. 9. BIOMETRICS | EYE TRACKING
  10. 10. BIOMETRICS | EYE TRACKING
  11. 11. BIOMETRICS | GALVANIC SKIN RESPONSE
  12. 12. BIOMETRICS | GALVANIC SKIN RESPONSE
  13. 13. BIOMETRICS | FACIAL EXPRESSION ANALYSIS Trained AI Model - 7.5 million faces in 87 countries.
  14. 14. BIOMETRICS | FACIAL EXPRESSION ANALYSIS
  15. 15. JOY ANGER SURPRISE FEAR CONTEMPT SADNESS DISGUST BIOMETRICS | FACIAL EXPRESSION ANALYSIS
  16. 16. CASE STUDY | Waitrose
  17. 17. CASE STUDY | Waitrose Homepage Cellar Category page Product Listing Page (PLP) Product Description Page (PDP) Postcode lookup Postcode result Register MyAccount Your name Billing Address Register confirm GDPR Summary Basket Delivery method Delivery slot Upsell Order review Payment WAITROSE SHOPPING REGISTRATION SHOPPING CHECKOUT PAYMENT Waitrose Waitrose
  18. 18. NEGATIVITY BIAS https://www.nngroup.com/articles/negativity-bias-ux/ BRING YOUR EXPERIENCES UP TO PAR TEST OFTEN DELIGHT YOUR USERS
  19. 19. THANK YOU @space__between

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