1. June 1, 2014
Modern Healthcare
Community Leadership Award 2014
To Whom It May Concern,
Arbor Hospice is proud to nominate Gloria D. Brooks, Arbor Hospice President and CEO for Modern
Healthcare’s 2014 Community Leadership Award. Gloria is an advocate for individuals with life-limiting
illnesses, their families and members of our community, and is worthy of this recognition.
In March 2007, Gloria began her role as President and CEO at Arbor Hospice, a community-based, non-profit
organization that provides care to patients and families in seven southeast Michigan counties.
Arbor Hospice provides care for more than 2,000 patients and their families each year and grief support
services to more than 5,000 community members. As President and CEO, Gloria oversees all hospice,
palliative care, grief support services and hospice residential operations. Her responsibilities include
strategic planning, financial management, service delivery, business development and stakeholder
relations.
On June 11, 2014, Arbor Hospice will celebrate its 30th anniversary. As Arbor Hospice addresses
declining reimbursement, emphasis on public awareness on end-of-life issues, viability of philanthropy as
a source of hospice funding and in an increase in uninsured and underinsured patients, Gloria maintains
her resolve. She sets an example with strong leadership and compassion for patients and families
through advocacy, education and volunteerism. Gloria’s work in the community and dedication make
her worthy of Modern Healthcare’s Community Leadership Award.
For the past six years, Gloria has served on the volunteer board of directors for the Hospice and
Palliative Care Association of Michigan. She served as treasurer during the first four years, vice-chair for
two years and is currently the chair. In her role on the board of directors, Gloria has been responsible
for refocusing the goals of the state organization to better meet the needs of its hospice and palliative
care members as they face declining reimbursement and regulatory changes. Gloria has played a vital
role in developing the organization’s strategic plan, which included meeting with hospice and palliative
care organizations throughout the state and learning how patients and families could better be served.
In October 2013, The Department of Community Health eliminated the room and board Medicaid
benefit for hospice beneficiaries at eleven Michigan hospices. Without the room and board benefit, many
frail and elderly Medicaid beneficiaries returned to the hospital for care and failed to receive the
specialized high-acuity end of life care they needed. Michigan Medicaid dollars were being spent on a
more costly form of care – in a hospital setting. Gloria was nominated by hospice executives throughout
the state to be the spokesperson for the Medicaid Hospice Residence Coalition. She spent six months
meeting with legislators from across the state advocating on behalf of the hundreds of Medicaid
beneficiaries who needed specialized care provided in a hospice facility. Gloria spent one day each week
at the state’s Capitol, in addition to countless hours making phone calls and sending emails on her own
time. In March 2014, Gloria’s and others’ advocacy efforts were deemed a success when room and
board funding for Medicaid beneficiaries was replaced through a supplemental budget bill.

2. ®
University of Michigan
Comprehensive Cancer Center
David C. Smith, M.D.
Professor
7302CC
1500 E. Medical Center Dr., SPC 5946
Ann Arbor, Ml48109-5946
(734) 936-6884 office June I, 20 14
(734) 615-2719 fax
dcsmith@umich.edu To Whom It May Concern,
I have known Gloria D. Brooks for several years and have witnessed her
remarkable dedication to our community. It is with great pleasure that I
recommend Ms. Brooks for Modern Healthcare's Community Leadership
Award.
I have worked with Gloria for the past four years as a member of the Arbor
Hospice Board of Directors, and have been impressed by her leadership and
community involvement. For 30 years, Arbor Hospice has been providing the
highest quality end-of-life care and grief support services in the community.
Achieving this mission would not be possible without Gloria's dedicated and
compassionate leadership.
Outside of her role as President and CEO of Arbor Hospice, Gloria has been
instrumental in ensuring access to high quality end of life care for everyone in
our community, whether or not they can afford care. Gloria was a leading
force in advocacy efforts on behalf of hospice room and board funding for
Medicaid beneficiaries. She is an advocate for the under and uninsured
population, educator and community ambassador. She serves on several
volunteer boards of directors that are both directly and indirectly related to
her role at Arbor Hospice, and is extremely well respected in our
community. Gloria plays an essential role in shaping the hospice, palliative
care and healthcare industry through her volunteer work with The Hospice
and Palliative Care Association of Michigan, Washtenaw Health Initiative and
lnforum, and positively impacts Marian High School with her in-depth
knowledge and ability to develop strategic initiatives.
It is a pleasure for me to recommend Gloria D. Brooks for Modern
Healthcare's Community Leadership Award. Gloria is an extremely worthy
candidate and an enormous asset to Arbor Hospice and our community. Her
dedication and passion helps to provide dignified, comfortable and peaceful
end-of-life experiences for families in need, help for their loved ones and

3. education in our community. Please contact me if you have any questions, of I
can do anything on behalf of Gloria's nomination.
Sincerely,
David Smith, MD
Professor of Medicine and Urology
University of Michigan

4. Our society is still uneducated and uncomfortable when it comes to death, dying and serious illness.
Physicians often do not have the time to initiate important conversations, or do not have them because
of the sensitive and uncomfortable nature of the conversation. Gloria’s passion for community outreach
and education has led her to conduct presentations on a variety of related topics to civic and religious
organizations as well as professional conferences and workshops. She has been featured in numerous
opinion editorials and articles in local media outlets in southeast Michigan. In 2012, Gloria was named
Educator of the Year by The Michigan Hospice and Palliative Care Organization during its annual
conference held in April. Gloria was selected based on her proven performance as an advocate and
educator in the hospice and palliative care industry.
Since 2009, Gloria has been a volunteer member of the board of directors and chair of the Strategic
Planning Committee for her alma mater, Marian High School in Bloomfield Hills, Michigan. She has
played a vital role in expanding the reach of Catholic education to girls in Oakland County through
strategic initiatives and community education. As chair of the strategic planning committee, Gloria
explores how the economy impacts private education and has been instrumental in ensuring its
availability and affordability. Gloria has guided the school through funding challenges, a changing culture
that includes technological advances and a new teenage culture and an accreditation process.
Gloria is also an active member of Inforum, the leading professional organization focused on creating
strategic connections and accelerating careers for women throughout Michigan and the Midwest. She
serves as a steering committee member for Inforum’s Healthcare NEXT affinity group where she has
been responsible for bringing together women in the healthcare industry for education and training.
Gloria has helped plan the educational and networking events held four times per year and facilitate
peer support. She is also a member of Inforum’s Senior Healthcare Executives Roundtable, and has
served as the co-chair for the past year. The group provides senior healthcare executives a safe
environment for discussion, support and education. As the co-chair, Gloria helps plan and organize
group meetings. In 2008, Gloria was the recipient of an Inner Circle Healthcare award from Inforum.
In addition, Gloria is a member of the planning committee for the Washtenaw Health Initiative, a
voluntary, county-wide collaboration focused on improving access to coordinated care for the low-income,
uninsured and Medicaid populations. The effort includes representatives from the University of
Michigan Health System, Saint Joseph Mercy Health System, VA Ann Arbor Healthcare System, health
plans, county government, community services, physicians and safety net providers. More than 40
organizations and 175 individuals participate. Gloria is currently chairing a committee of the Washtenaw
Health Initiative focused on reviewing and improving end of life care in Washtenaw County. The group
is discussing ways to ensure access to high-quality end of life care to everyone in the community and
establish collaborative models for consistent advance illness discussions.
Since 2008, Gloria has been a member of the Rotary Club, where she has previously mentored Rotary
students from the University of Michigan. In the past, Gloria has been a member of the Junior League of
Ann Arbor’s Community Advisory Committee and chair of the 2008 and 2009 Power of the Purse
Women’s Initiative campaign for the United Way of Washtenaw County. She has been a thrice nominee
for the Athena Award by the Women’s Council of Washtenaw County, and recognized as a Diversity
Champion by the Birmingham Bloomfield Area Race Relations & Diversity Task Force. Gloria was
named Champion of the New Economy by Junior Achievement of Southeast Michigan in partnership
with DBusiness magazine and News/Talk 760 WJR in 2011. The award recognizes business leaders in
metro Detroit who are contributing to moving the economy forward.

5. Gloria is a progressive CEO who is engaged in her community and works to make Michigan a better
place to live. She is a passionate advocate for hospice, palliative care and advance care planning, helping
those that do not have access to care and making sure our most vulnerable citizens find the resources
that they need. Because of her extensive range of volunteer work, community advocacy and leadership,
Gloria is a worthy candidate for Modern Healthcare’s Community Leadership Awards. Thank you for
your consideration.
Sincerely,
Margaret Adrain
Director Innovation and Business Development

7. RESUME
GLORIA A. DANNA BROOKS
1435 Waterways Drive
Ann Arbor, Michigan 48108
734/929-2224
Brooks.gloria@comcast.net
QUALIFICATIONS
 Twenty-eight years in nonprofit sector
 Strong collaborative commitment and experience
 Extensive experience leading Boards of Directors and developing committee structures
 Success in leading organizations through financial turn-around; strategic planning process and
implementation
 Outstanding reputation and visibility in the healthcare, hospice and palliative care communities
across Michigan
 Excellent oral and written communication skills
WORK HISTORY
Arbor Hospice: Ann Arbor, MI March 2007 – present
President & Chief Executive Officer
 Leads independent, non-profit, community-based hospice organization with $19 million in
revenue and 255 employees.
 Responsible for strategic direction and financial health of the organization along with legal and
regulatory compliance.
 Created advocacy coalition of 9 hospice providers to respond to State of Michigan’s elimination
of room and board funding for Medicaid patients. Successfully lobbied the legislature to add
$2.2 million dollars to state budget for FY 2013-14.
 Initiated agency’s first formal Three-Year Strategic Plan as approved by the Board of Directors
in July 2011 through June 2014.
 Launched innovative home-based consultative palliative care service line with support of
primary health system in July 2012 as a part of the strategic plan.
 Achieved CHAP accreditation in June 2012 for a three-year term, with reaccreditation scheduled
for May 2014.
 Redesign of philanthropy efforts have resulted in 50% increase in philanthropy during past four
years.
 Launched Comprehensive fundraising Campaign for agency’s capital and program needs in
2012; successfully solicited 2 $500,000 major gifts and achieved 50% of campaign goal in first 2
years of campaign.
 Successfully implemented strategies to turnaround operating loss from $2 million to $400
thousand in three years, and increased agency census by 4% each year for five years.
 Led agency to achieve positive consolidated financial margins for four fiscal years in a row out
of seven years.
 Instituted and formalized partner relationships with local health systems, skilled facilities, and
assisted living facilities in service area.
 Dramatically improved organizational culture as evidenced by Denison Culture Survey outcomes
from 2008 to 2012.
 Proactive with community service and op-ed communications with major media outlets, and
have been featured in radio, television and newspaper venues.
GBrooks_Resume_2014 (1)4 Page 1 of 6

8. Visiting Nurse Association of Southeast Michigan: Oak Park, MI 2003 - 2007
Chief Operating Officer
May 2005 – February 2007
 Directed all activities of certified and non-certified home health, hospice, and HIV/AIDS case
management services.
 Ensured agency operations and services consistent with the strategic plan established by the
Board of Trustees.
 Participated in strategic planning activities with CEO and Executive Team; led the development
of short and long-range strategic and operating plans within areas of responsibility.
 Represented organization before local, regional, and national community and/or health care
groups.
 Supervision of 8 direct reports and 180 indirect reports.
 Achieved improvement to paid case mix index from .99 to 1.08 in seven months.
 Secured agency participation in depression in the elderly research project with Wayne State
University Institute of Gerontology in two-year study related to homecare and occupational
therapy.
 Responsible for day to day operations of Development Department, including major gifts, direct
mail, grants, and events.
Vice President, Development
November 2003 – April 2005
 Responsible for operations of VNA’s Development Department, serving a $25 million
healthcare nonprofit organization.
 Duties included creation and implementation of Development Department budget revenue and
expense goals of $2.9 million; creating department strategic plan including goals and objectives;
developing strategies for operational efficiencies; supervising 2 direct reports.
 Secured $15,000 major gift within first 90 days, the largest in the organization’s history.
 Secured $15,000 in new corporate funding in first 120 days.
 Implemented direct mail strategy that generated more than $12,000 in first nine months.
 Solicited major gift prospect of $3,000 individual gift within first six months.
 Initiated funding focus to assist organization for uncompensated care services, and secured
$75,000 private foundation grant to support services within 9 months.
 Member of organization’s Executive Management Team and Hospice Advisory Council.
Participated in agency strategic planning activities related to “Good to Great” concept by Jim
Collins.
Hospice of Michigan: Detroit, MI 2000 to 2003
Director of Operations, Maggie Allesee Center for Quality of Life
November 2002 – November 2003
 Responsible for overall operations of the Center for Quality of Life statewide, including finance
and budget, development and fundraising, personnel, and new product development activities
for Hospice of Michigan.
 Responsible for community outreach agenda including all grief support services, volunteer
services, and external education conferences for the Center.
 Supervised 35 direct and 20 indirect reports.
Regional Development Director for Southeastern Michigan
GBrooks_Resume_2014 (1)4 Page 2 of 6

9. September 2001 – October 2002
 Responsible for overseeing day-to-day operations of HOM’s Development Department, serving
a $52 million healthcare nonprofit organization.
 Duties included creation and implementation of statewide Development Department budget
revenue and expense goals of $5.8 million; creating and monitoring progress on department
strategic plan, goals and objectives; developing strategies for operational efficiencies;
 Supervised 5 direct reports and 10 indirect reports.
Grants & Government Affairs Director
February 2000 – August 2001
 Responsible for coordination and implementation of statewide corporate, private, and family
foundations solicitation plan for the Lower Peninsula of Michigan.
 Grants annual revenue budget of $1.5 million dollars. Responsible for all United Way allocation
and designation proposals for six counties. Also responsible for grants submission and
monitoring for Research Department.
 Led agency workgroup to create vision and goals for Maggie Allesee Center for Quality of Life.
Wrote business plan for Maggie Allesee Center for Quality of Life, including analysis of national
program models, mission statement, personnel structure, board structure, budget, development,
plan, and implementation timeline for separate 501c3 subsidiary organization.
 Supervised one direct report and two master’s level interns from University of Michigan’s
School of Social Work Gerontology Fellowship program.
Women’s Survival Center of Oakland County: Pontiac, MI 1995 – 2000
Executive Director
 Responsible for renaissance of agency by implementing vision of quality, innovative
programming for women and children struggling with poverty, divorce and abuse issues.
 Agency grew from $550,000 to $1.3 million-dollar budget within five years.
 Lead agency into its first-ever capital campaign with a $600,000 goal: achieved 57% or $347,500
of goal within one year. This included the successful solicitation of a $200,000 individual donor
pledge to the agency that in the past had only ever contributed $100 per year.
 Provided strong fiscal management, turning a $35,000 cash deficit in January 1995 into a $35,000
reserve account by December 1997.
 Obtained first-ever federal grant for agency, a $275,000 collaboration grant with Oakland
Livingston Legal Aid through the Violence against Women act funding.
 Supervised 47 staff and more than 200 volunteers at 4 locations in Oakland County.
 Developed and implemented fundraising, special events, public relations and marketing
strategies. Oversaw expansion to three satellite locations across western and central Oakland
County.
 Responsible for agency budgets; grant writing; and donor development activities.
GBrooks_Resume_2014 (1)4 Page 3 of 6

10. OTHER EXPERIENCE
 Adjunct faculty, Summer 2003 & Winter 2005: Oakland University, Rochester, MI
 PA 511 Fundraising and Philanthropy (Graduate level course in Masters in Public
Administration program through the College of Arts & Science)
PUBLIC SPEAKING/PRESENTATIONS:
 Incorporating Studer Concepts to
Hardwire Execution: One Organization’s
Journey. HPCAM/Leading Age Michigan
Conference, May 2014. Lansing, MI.
 End of Life Issues class, University of
Michigan School of Public Health. Ann
Arbor campus. December 2011.
 Denison Culture Survey and DiSC Profile
workshops, Michigan Hospice & Palliative
Care Organization annual Management &
Leadership Conference, April 2011,
Mount Pleasant, Michigan.
 Ann Arbor-Ypsilanti Chamber of
Commerce Morning Edition speaker, Ann
Arbor MI. November 2010.
 A2Ethics.org Podcast, Ann Arbor MI.
“Ethical Issues with Nonprofit
Collaborations”, August 2008.
 National Association of Home Care and
Hospice Annual Conference, Baltimore
MD October 17, 2006. Co-presenter, “E-Learning
Opportunities for Healthcare
Organizations” with The Corridor Group,
Kansas City, KS
 National Association of Schools of Public
Affairs & Administration, “Best practices
not taught, and best taught but rarely
practiced.” Panel Presentation,
Indianapolis, IN October 2004.
Representing Pi Alpha Alpha (national
honors society for Public Administration)
& Oakland University, Rochester MI
GBrooks_Resume_2014 (1)4 Page 4 of 6

11. VOLUNTEER ACTIVITIES
April 2013 – June 2014
Elected to Chair, Board of Directors
Hospice & Palliative Care Association of
Michigan, Lansing, MI
January 2014
Appointed Co-Chair, Senior Healthcare
Executives Committee, HealthcareNEXT,
Inforum, Detroit MI
April 2011 – 2014
Re-elected to Board of Directors, Hospice &
Palliative Care Association of Michigan
(formerly Michigan Hospice & Palliative Care
Organization), Lansing MI
April 2011 – 2013
Elected to Vice Chair/Chair Elect,
Hospice & Palliative Care Association of
Michigan, Lansing, MI
May 2010 – 2012
Elected to Community Advisory Board,
Junior League of Ann Arbor, Ann Arbor, MI
June 2009
Joined Senior Healthcare Executives
Committee, HealthcareNEXT, Inforum,
Detroit MI
May 2009 – 2012
Elected to Board of Directors, Marian High
School, Bloomfield Hills, MI
April 2009 – 2011
Elected to Treasurer, Michigan Hospice and
Palliative Care Organization, Lansing, MI
July 2008 – September 2010
Chair, Women’s Initiative – Power of the
Purse/Member, Campaign Cabinet
United Way of Washtenaw County, Ann
Arbor, MI
March 2008 to present
Member
Rotary Club of Ann Arbor, Ann Arbor, MI
(Also Member of the Rotary Club of Pontiac
from 1995 – 2000)
June 2005 to May 2007
President, Parish Planning Committee
Holy Spirit Lutheran Church, Grand Blanc,
MI
June 2003 to May 2005
Treasurer, Parish Planning Committee
Holy Spirit Lutheran Church, Grand Blanc,
MI
March 1998 to August 2006
Board Member, Oakland Livingston Human
Service Agency, Pontiac, MI
Chair, Resource Development Committee
January 1998 to February 2000
Chair, United Way of Oakland County
Executives Association, Pontiac, MI
January 1997 to February 2000
Co-Chair, Community Education/Marketing
Committee
Member, Steering Committee
Oakland County Coordinating Council against
Domestic Violence, Pontiac, MI
February 1997 to December 1997
Secretary, United Way of Oakland County
Executives Association, Pontiac, MI
January 1995 – August 1998
Board Member, YWCA of Pontiac/North
Oakland, Pontiac, MI
June 1989 to February 2007
Member, United Way for Southeastern
Michigan Speakers Bureau, Detroit, MI
GBrooks_Resume_2014 (1)4 Page 5 of 6

12. DEGREES & CONTINUING EDUCATION
 Graduate, Inforum Executive Leadership
Program, Flight 10, February – July 2008,
Detroit, MI.
 Certification, Hospice Administrator. The
Corridor Group and the California
Association of Health Services at Home.
February 2008, New Orleans, LA.
 Certification, Home Health Care
Administrator. The Corridor Group and
the California Association of Health
Services at Home. June 2005, Chicago,
IL.
 Masters of Public Administration Degree,
Nonprofit Management minor. Oakland
University, Rochester, MI. December
2001. GPA 3.67
 Graduate, Michigan Women’s Foundation
Executive Leadership Program, University
of Michigan Center for the Education of
Women, 1995-96, Ann Arbor, MI.
 Bachelor of Science in Art Therapy
Degree. University of Evansville,
Evansville, IN. May 1987. GPA 3.47
AWARDS
 2012 Educator of the Year. Michigan
Hospice & Palliative Care Organization.
Bay City, MI. April 2012.
 2011 Champion of the New Economy
Award, dbusiness magazine, WJR, and
Junior Achievement of Southeast
Michigan. Detroit, MI. May 2011.
 2009 – 2012 Nominee, Athena Award.
The Women’s Council of Washtenaw
County, Ann Arbor, MI. March 2009 - 12.
 2008 Inner Circle Distinguished Women
in Southeast Michigan Award. Inforum,
Detroit, MI. December 2008.
 2008 Distinguished Alumnae Award.
Marian High School, Bloomfield Hills,
MI. May 2008
 2006 Diversity Champion Award.
Birmingham Bloomfield Area Race
Relations & Diversity Task Force,
Birmingham, MI. May 2006
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