1. 11
MODERN TIMES GROUP
CAPITAL MARKETS DAY 2013
THE EASTERN OPPORTUNITY
SCALE POSITIONS ON EXCITING MARKETS
Marek Singer
EXECUTIVE VICE PRESIDENT CENTRAL
EUROPEAN BROADCASTING

2. 2
MAREK SINGER
JOINED MTG IN 2008
Born 1968
Executive Vice President of the Group’s Central European
Broadcasting operations since January 2013
CEO and a Board member of the TV Prima free-TV operations in
the Czech Republic from 2008
Chairman of the Board of TV Prima
Favourite APP: Go-Pro
Best lap: Downhill snowboard run Hahnenkamm

3. 3
TO RECAP – THE STORY IS STILL THE SAME
REBOUNDING OPPORTUNITY REMAINS
CEE TV ad markets where MTG is present
0
1
2
3
4
5
6
7
8
9
10
SEK 8.6 billion
2008 2012
SEK 3.2 billion
Sources: Zenith Optimedia 2012/MTG Estimates
SEK 5.4 billion

4. 4
TO RECAP – THE STORY IS STILL THE SAME
PRODUCT PRICES ARE EQUIVALENT
PERCENTAGE
DIFFERENCE
-1.4%
367,38 CZK = 14.61 EUR 14.82 EUR
IN CZECH IN GERMANY
Chicken ham (100 g) 16,9
Rice (1Kg) 29,9
Bananas (1Kg) 29,9
Milk (1l) 19,9
Cofee (200g) 14,9
Shower Gel 64,9
Tomatoes (1Kg) 44,9
Potatoes (1Kg) 11,98
SHOPPING LIST
Chicken ham (100 g) 0,86
Rice (1Kg) 0,89
Bananas (1Kg) 1,25
Milk (1l) 0,6
Cofee (200g) 6,49
Shower Gel 1,15
Tomatoes (1Kg) 2,99
Potatoes (1Kg) 0,59
SHOPPING LIST

5. 5
TO RECAP – THE STORY IS STILL THE SAME
AD PRICES ARE STILL MUCH LOWER
TV ad market CPT (SEK’000, 2012)
Sources: MTG Estimates
0
20
40
60
80
100
120
140
Scandinavia Czech Republic Lithuania Estonia Latvia Bulgaria Hungary

6. 6
SO WHAT HAS CHANGED
WE ARE BIGGER AND BETTER POSITIONED
CSOV 2009 vs Q1 2013
In Q1 2013 Prima gained #1 advertising market share position in Czech
Latvia Lithuania Estonia Czech Bulgaria Hungary
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0 3rd Parties Q1 2013
Q1 2013
FY 2009
Ad Market size
(USD, millions)
LAT
40.5
LIT
60.1
EST
28.3
CZK
400.7
BUL
122.4
HUN
214.2
1
1 1
1 2
3

7. 7
SO WHAT HAS CHANGED
MINI-PAY ROLL-OUT CONTINUES
NUMBER OF CHANNELS
Rolled out Minipay fully in Baltics still with room for growth
Biggest opportunity ahead of us is Czech (up to 15 mn EUR)
Bulgaria is a role model with 23% of revenues
15%
85%
Minipay Revenues Other Revenues
0
2
4
6
8
10
12
14
16
18
20
2009 2010 2011 2012
Estonia
Lithuania
Latvia
Hungary
Bulgaria
MINI-PAY REVENUE SHARE IN
INVOLVED COUNTRIES
(2012)

8. 8
SO WHAT HAS CHANGED
BUILDING STRONG ONLINE PRESENCE
Prima Online in Q1 2013 grew net revenues and UVs by more than 500%,
from being #19 to #8 in online
Launch of tabloid magazine reaching #3 with 1,7m visitors in the first month
New documentary channel’s website Prima ZOOM 3x bigger than National
Geographic in 2 months
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Prima Online Unique Visitors
Development by Month

9. 9
THANK YOU