1. Introduction:
KFC (Kentucky Fried Chicken) Founded by Colonel Harland Sanders in
1952.More than 11,000 outlet.85 countries and territories around the world.8
million customers each day. This is a fast food restaurant chain headquartered
in Louisville, Kentucky United States, which specializes in fried chicken. An
"American icon", it is the world's largest fried chicken chain and the second largest
restaurant chain overall after McDonald's , "Kentucky Fried Chicken" franchise
opening in Utah in the early 1950s. The chain primarily sells fried chicken pieces
and variations such as chicken burgers, chicken sandwiches and wraps as well
as side dishes such as French fries and coleslaw desserts and soft drinks often
supplied by PepsiCo .Its most famous product is pressure fried chicken pieces.
KFC has been the target of an ongoing campaign by the animal rights
organization PETA although KFC executives have protested that the chain is
unfairly singled out for criticism. The chain has also been accused by Greenpeace
with contributing to the destruction of the world's rainforests with unsustainably
sourced cardboard and paper packaging.
Internal Environment:
1 Employees: According to data published by Yum! Brands, the proprietary
company of the KFC brand, there are over 455,000 KFC employees around the
world Altogether.
2. 2 Management team:
• Training and motivating team members.
• Preparation of products.
• Ensuring products are cooked properly; maintaining quality of product.
• Monitoring all service equipment.
• Takes disciplinary action, motivates and trains
• Uncompromising standards in maintaining a clean and safe work environment
(per Labor Board and OSHA regulations and Company standards), maintaining a
clean parking lot, building exterior, dumpster and boardwalk, including removal of
trash within containers to proper dumpster site(s).
3 Share holders:
Around 99 percent of shareholders in KFC Holdings voted in favor of the deal.
EXTERNAL ENVIRONMENT:
Task Environment:
1 Customer:
Consumers continue to return to KFC because of the quality and good prices of
their food. KFC has a lot of fans and continues to grow to provide better customer
service.
2 Suppliers:
Companies provide KFC with raw materials and chicken In Pakistan KFC
purchases the chicken from K & N chicken. Over 95% items. KFC Pakistan has
helped develop the local economy from restaurant construction to pap packaging.
Important items produced and bought locally include poultry products, cooking oil,
bakery products and raw materials.
3 Competitors:
Chick Fila is KFC’s biggest competitor, and quickly growing in popularity. Other
competitors include AFC Enterprises and McDonald’s. KFC has more than 80
percent share in the market.
3. 4 Pressure group:
In pressure group include local government, taxation.
5 Local governments:
Government policies: obey the policies of government where he runs its business
activities also focus on price and stability policies.
General environment:
1 Technological environment:
a) Pace of change: pace of change man rate of change kFC has strategy to
introduce new technology.
b) Research and development: KFC always support the work of research and
development in order to introduce the new technology.
2 Social/cultural forces:
a) Social class: KFC target all classes including upper class middle class
and lower class
b) Culture: KFC from where they come is different but they adopt the
Pakistani culture also.
c) Religion: KFC offers halal foods to the customers which is the symbol that
they adopted the Muslim religion.
3 Economical:
a) Income: This factor decide which class KFC is going to target in
the early time of KFC they focusing on upper class but they
introduce some meal through which we can say that they target the
middle and upper levels as well .
b) Payment method: they check the behavior of the regarding the
payments of the people they check the whether the gives money in
the form of cash.
4. Name: “Bilal Tariq”
Roll NO#: “11032120-061”
Topic: “Kentucky Fried Chicken”
Subject: “Small & Medium Enterprises”
Submitted To: “Arslan sarwar ”
Submitted by: “Bilal Tariq”
University Of Gujrat
