Marketing Public Relations For Student Activities

2. H

4. Public Relations
• They call it Public Relations which means in
the main focus of our pitch today is that this
science that we are going to use can be
figured by dividing it into two things:
PUBLIC & RELATIONS

5. PUBLIC

6. Public
• Public the first word from the statement and
of course its refer to the community “THE
PEOPLE”,
• Which means we are going to deal with the
Public as our perspective, targeted and
wanted clients.

7. Relations

8. Relations
• Relations the 2nd word in the statement which
means physical connection between two parts
+.
• Which means here in our field the power to
communicate, interact and effect the others in
the purpose of Educate, Entertain and
socialize.

9. • So in order to understand all of that text really
means we have to know the purpose of it simply
the purpose that we going to talk about here is to
HELP people plus getting Benefits.
• So simply the Public relations is just tool we can
use as NGO`s to meet the people
needs/expectations in order to achieve the
NGO`s Goals (Vision & Mission).
• So Mates to go for this in the best way we have to
make you well prepared with the basics then we
have to follow that with the required Mind sett
and support that with a technicalities needed to
success this formula.

12. 1st Lesson

14. 2nd Lesson

15. DO
YOU

16. PR FACTS:
• Public Relation that we are interested in today
is called Marketing Public Relation (MRP).
Which going to lead us into big fight so in order
to overcome this here is the OLIVE =).

17. • Public relations, marketing, and advertising……
aren’t they all the same thing?

18. The answer is……not really!
• Marketing and advertising traditionally
promote products and services.
• Public relations promotes the entire
organization.

19. PR Facts
So Public Relation as Promotion tool/strategy is
highly connected to the client/segment that’s
mean we can say:
1- Highly recommended when it comes to
gathering information's.
2- A strong tool for direct engagement to some o
segments.
3- A strong tool for Publicty.

20. Advantage of Public Relations
• Cost
• Direct engagement (Impact).
• Lead Generation
• Ability to reach specific groups
• Image Building

21. Disadvantages of Public Relations
• Difficult to quantify PR benefits.
• Lack of control.

22. QUESTION.. ?

24. There is some good quote says:
“We are all linked by our
experiences, battled by
our thoughts and
connected by our
emotions”

25. Bottom line is if you guys need to be good PR,
You have to understand the need of the
students/targeted segments right, therefore to
make this possible we need to work on our
mindset.
**Always remember why its called Public
Relations.

26. So to get you guys well prepared we need to ask
our selves some questions:
1-What is “EVENTS” ?
2-What drives people to attend an EVENT?
3-What the Relation between all of this with the
Student Activities ( NGO`s)?
4- How can I ( ‫الصح‬ ‫أعمل‬ ) in the portrait way ?

28. Types of Events

29. So to get you guys well prepared we need to ask
our selves some questions:
1-What is “EVENTS” ?
2-What drives people to attend an EVENT? (**)
3-What the Relation between all of this with the
Student Activities ( NGO`s)?
4- How can I ( ‫الصح‬ ‫أعمل‬ ) in the portrait way ?

30. The Answer is Understand the People therefore
you can Understand what exactly they need and
after that your job as a Public Relation Executive
is to deliver that to them by
How?
Where?
By whom assist?
Sa7 :D ?

31. PR techniques Chart:
Public
Relations
Image
Documentation
Speakers
Halls
Ushering
Media
Coverage &
Sponsor

32. Ushering
The Ushering is the real meaning of how u can
impact with others, How can u improve your
presentation skills, Communication skills and
Persuading skills, How can you really got easy
“ ‫جارية‬ ‫صدقة‬ “

33. Ushering
How can you make that happen let`s see:
-Ushering script.
-Important tips.
-Body Language.

34. Speakers
-How To Find your target speaker “Data Base” 
[Search key words].
How to get a Contact : -
-Phone Call. -Deal & how to close it.
-Plan B. - Follow up.

35. Halls
• How to Find your Targeted Hall  ”Data
Base”.
• Start with the common and end with the
Unique.
• Centers.
• Governmental Halls “M.Y”.

36. Networking
•Networking Tips

37. Documentations

38. Media
•Media Coverage.

39. Media Sponsor
•Digital Media
(Social PR).

40. IMAGE
-You are the Activity…
-Rules.
-Values.

41. WORD OF MOUTH CONCEPT

42. Any Questions !?

44. Simulation Case
• Separate into 10th Groups each one should
design a Public Relation project from A : Z.
• Estimated time 30 min.
Let`s Remember the best idea is for the best
execution not the 1st one who got it.