Affliate marketing

1. Affiliate Marketing

2. Affiliate Marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: 1- The merchant/advertiser (also known as 'retailer' or 'brand') 2- The network/marketplace (that contains offers for the affiliate to choose from and also takes care of the payments) 3- The publisher/marketer (also known as 'the affiliate')

5. Affiliate Marketing Affliate Marketplace In-house platforms Affiliate Networks

14. Affiliate Marketing Affiliate marketing can be used to promote any type of website – there just needs to be an agreed-upon action resulting in an affiliate earning commission. Different types of merchants will have different required actions. The actions and the type of commission can be summed up as: 1. Cost per Click (CPC) 2. Cost per Lead (CPL) 3. Revenue share (also CPS or Cost per Sale) 4. Cost per Action (CPA)

15. Affiliate Marketing Cost per Click (CPC) – a fixed amount for each clickthrough to the website (although this forms a very small part of the affiliate marketing mix). • Cost per Lead (CPL) – a fixed commission for a lead (that is, a potential sale). (Bayt, subscription based software companies) • Revenue share (also CPS or Cost per Sale) – an agreed-on percentage of the purchase amount. Amazon, Souq, Jumia • Cost per Action (CPA) – a fixed commission for a particular action.

16. Affiliate Marketing Cost per Install (CPI) Cost per Acquisition (CPA) Cost per View (CPV)

17. Affiliate Marketing Earning per Click (EPC) Earnings per Mile (EPM) – a fixed commission for a lead (that is, a potential sale). Revenue Earned

19. Affiliate Marketing Earnings per Mile (EPM) ranges from 2$ to 6$ Revenue Earned ranges from 60/40 to 80/20 Payment ranges from instantaneous to net 30 days

41. Understanding Affiliate Traffic Sources

43. Understanding Affiliate Traffic Sources What is a Squeeze Page? A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.

44. Understanding Affiliate Traffic Sources Prime types of squeeze page content offers include: • Email Course • E-Book • White Paper Collection • Templates / Design Aids

52. Affiliate Marketing Affiliate Manager

53. Affiliate Marketing Affiliate Manager

56. Tracking Software • Affiliate network software has many features like: • Generating Tracking Codes: Tracking of all clicks and leads require a special unique URL which contains the information of campaign number, affiliate id etc. These tracking URLs are also called as tracking codes. Generation of which is most important feature of affiliate tracking software. • Tracking Time and Location: Tracking time and location of impression, click, lead and sale is the second most important feature of affiliate tracking software. • Tracking Source: Affiliate industry highly depends on tracking source of the click, lead or sale. As that facilitates the advertisers to invest accordingly.

57. Tracking Software • Tracking Affiliate: Tracking of the affiliate helps the network admin and advertisers to visualize which affiliate is how much effective and which one is a low performer. • Fraud Detection: With the expansion of affiliate marketing industry and availability of IP changing software. The need of fraud detection feature has increased a lot. This feature detects the possible fraud attempts by publishers. As publishers attempt to make money by giving fake leads to advertisers by changing IP each time to disguise their fraudulent activity as a genuine lead.

58. Tracking Issues For example: A user sees a banner on a website he visits promoting a weekend in Paris, booked with Eurostar. The user clicks on that banner and checks out the deals on the Eurostar website. A cookie is set, as the first website is an affiliate of Eurostar. He doesn’t book right away, but after chatting to his girlfriend, they decide to book the trip. He goes to Google, searches for ‘Eurostar weekend in Paris’, and clicks on one of the PPC adverts. This has also been placed by an affiliate, but a different one. This time he books the trip.

59. Tracking Issues which affiliate should be rewarded the commission?

60. Tracking Issues Usually the most recent referral is awarded the commission, although there are some merchants who also offer compensation to other affiliates involved in the sales process. In the example above, the affiliate who placed the PPC advert would get the commission for this sale.

61. Tracking Issues Placing an order by another method If the customer completes the action, but does not do so online, the affiliate will not receive commission. So, if a customer visits an online retailer through an affiliate link, but places an order over the phone, the affiliate will miss out on commission.

62. Tracking Issues Deleted cookies Consumers sometimes delete cookies from their computer. If this happens, then the sale will never be attributed to the affiliate. This practice does not seem to have a drastic effect on numbers, however, and so most affiliates will calculate this into their return on investment (ROI).

63. Landing Page Design Tools

70. 1. Never Use Your Homepage as a Landing Page 2. Remove or Limit Extra Navigation Landing Page Design

71. 3. Only Ask for What You Need Landing Page Design

72. 4. Landing Pages Must Contain the Following Elements 1. A headline and (optional) sub-headline 2. A brief description of the what is being offered 3. At least one supporting image or short video 4. (Optional) supporting proof elements such as testimonials, customer logos, or security badges 5. Most importantly, a form on the landing page itself to capture information. If for some reason you can't include a form on the landing page, use a large call-to-action (CTA) button to direct visitors to the next step. Landing Page Design

73. Landing Page Design

Affliate marketing

Affliate marketing

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