Founder and CEO at Digital Marketing For All en Digital Marketing For All
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13 de May de 2017•0 recomendaciones•526 vistas
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This presentation explains what is affiliate marketing, what are the CPV networks, affiliate networks, traffic sources, designing your own landing page, the role of the affiliate manager and how commission is calculated
2. Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer brought
by the affiliate's own marketing efforts.
The industry has four core players:
1- The merchant/advertiser (also known as 'retailer' or 'brand')
2- The network/marketplace (that contains offers for the affiliate to choose
from and also takes care of the payments)
3- The publisher/marketer (also known as 'the affiliate')
14. Affiliate Marketing
Affiliate marketing can be used to promote any type of website – there just
needs to be an agreed-upon action resulting in an affiliate earning
Different types of merchants will have different required actions. The actions
and the type of commission can be summed up as:
1. Cost per Click (CPC)
2. Cost per Lead (CPL)
3. Revenue share (also CPS or Cost per Sale)
4. Cost per Action (CPA)
15. Affiliate Marketing
Cost per Click (CPC) – a fixed amount for each clickthrough to the website
(although this forms a very small part of the affiliate marketing mix).
• Cost per Lead (CPL) – a fixed commission for a lead (that is, a potential
sale). (Bayt, subscription based software companies)
• Revenue share (also CPS or Cost per Sale) – an agreed-on percentage of
the purchase amount. Amazon, Souq, Jumia
• Cost per Action (CPA) – a fixed commission for a particular action.
43. Understanding Affiliate Traffic Sources
What is a Squeeze Page?
A squeeze page is a landing page designed to capture opt-in email
addresses from potential subscribers. The goal of a squeeze page is to
convince, cajole, or otherwise ”squeeze” a visitor into providing one of their
most sought-after and coveted pieces of personal data: the email address.
44. Understanding Affiliate Traffic Sources
Prime types of squeeze page content offers include:
• Email Course
• White Paper Collection
• Templates / Design Aids
56. Tracking Software
• Affiliate network software has many features like:
• Generating Tracking Codes: Tracking of all clicks and leads require a special
unique URL which contains the information of campaign number, affiliate id
etc. These tracking URLs are also called as tracking codes. Generation of
which is most important feature of affiliate tracking software.
• Tracking Time and Location: Tracking time and location of impression, click,
lead and sale is the second most important feature of affiliate tracking
• Tracking Source: Affiliate industry highly depends on tracking source of the
click, lead or sale. As that facilitates the advertisers to invest accordingly.
57. Tracking Software
• Tracking Affiliate: Tracking of the affiliate helps the network admin and
advertisers to visualize which affiliate is how much effective and which one
is a low performer.
• Fraud Detection: With the expansion of affiliate marketing industry and
availability of IP changing software. The need of fraud detection feature has
increased a lot. This feature detects the possible fraud attempts by
publishers. As publishers attempt to make money by giving fake leads to
advertisers by changing IP each time to disguise their fraudulent activity as
a genuine lead.
58. Tracking Issues
For example: A user sees a banner on a website he visits promoting a
weekend in Paris, booked with Eurostar. The user clicks on that banner and
checks out the deals on the Eurostar website. A cookie is set, as the first
website is an affiliate of Eurostar.
He doesn’t book right away, but after chatting to his girlfriend, they decide to
book the trip. He goes to Google, searches for ‘Eurostar weekend in Paris’,
and clicks on one of the PPC adverts. This has also been placed by an affiliate,
but a different one. This time he books the trip.
60. Tracking Issues
Usually the most recent referral is awarded the commission, although there
are some merchants who also offer compensation to other affiliates involved
in the sales process. In the example above, the affiliate who placed the PPC
advert would get the commission for this sale.
61. Tracking Issues
Placing an order by another method
If the customer completes the action, but does not do so online, the affiliate
will not receive commission. So, if a customer visits an online retailer through
an affiliate link, but places an order over the phone, the affiliate will miss out
62. Tracking Issues
Consumers sometimes delete cookies from their computer. If this happens,
then the sale will never be attributed to the affiliate. This practice does not
seem to have a drastic effect on numbers, however, and so most affiliates will
calculate this into their return on investment (ROI).
72. 4. Landing Pages Must Contain the Following Elements
1. A headline and (optional) sub-headline
2. A brief description of the what is being offered
3. At least one supporting image or short video
4. (Optional) supporting proof elements such as testimonials, customer
logos, or security badges
5. Most importantly, a form on the landing page itself to capture
information. If for some reason you can't include a form on the landing
page, use a large call-to-action (CTA) button to direct visitors to the next
Landing Page Design