2. Outlines
• Introduction to IT Category
• PC Section:
- Customer Types vs. PC Platforms
• Printers Section:
- Types of Printers.
- Questions to identify the customer needs.
- Printer specs/Features.
• Networking Section:
- Selling strategy.
- Latest Networking Technologies.
• Accessories
• FAQs
3. Introduction to IT Category
• IT department considered to be the best profitable
department on Sharaf.
• Having a Wide portfolio.
• Best Chance to achieve the target.
• Sharaf DG is Having exclusive products.
4. IT Sub Categories
PC Dep Printers Dep Networking Dep
Mac Dep Softewares Accessories
5. PC Department
Everyday computing
(Student)
• Limited budget
• Facebook, Youtuber, Word,
Excel, Listen to music.
Basic Notebook
• Dual Core processor
• Intel HD Graphics
• 720p display & normal sound
quality.
• HDD
• Weight >2.5 Kg
• Battery Backup : 3 to 4 hours
6. PC Department
Multimedia customer
• Facebook, Youtuber, Word,
Excel, Listen to music.
• Playing/watching games and
movies from time to time.
• Skype
Mainstream Notebook
• Dual Core processor
• Intel HD Graphics or Nvidia
GeForce GDDR3
• 1080p display
• Advanced sound quality (Dolby &
Beats).
• HDD
• Integrated DVD or Blu-ray Drive
• Battery Backup : 5 hours
7. PC Department
Gamer/Designer
Customer
• Playing high resolution
games.
• Using engineering software’s.
Gaming/Premium
Notebook
• Dual/Quad Core processor
• Nvidia GTX GDDR5
• FHD/Ultra HD display
• Advanced sound quality (Dolby &
Beats) with subwoofer.
• RAM : 16 GB
• Integrated DVD or Blu-ray Drive
• Battery Backup : 5 hours
8. PC Department
Traveller/ business
Customer
• Sending emails (Outlook)
• Need more battery backup.
• Need more security.
• Durability.
• Fast response.
• Light weight.
• Small screen size (14,13 inch)
Ultrabook /
Convertible
•Finger print and face detection
•Windows 8 pro
•Intel HD Graphics
•FHD 13 to14 inch display
•SSD , intel antitheft technology
•No DVD or Blu-ray Drive
•Battery Backup : 6 to 9 hours
•Thickness < 24 mm , Weight < 1.3 Kg
9. intelProcessors
Intel 3rd
Gen
• HD Graphics
2500/4000
• Security
technologies.
• 17 W
Intel 4th
Gen
• Intel iris , 4K
• Fast response 3
Sec
• Less power
consumption
10W
Intel
Core M
• 14 nm
• 4.5 W
• For
convertible
10. Intel M Processor
• Intel has finally unveiled its first CPUs using the new Broadwell architecture (Fan
less).
Architecture:
Broadwell
processor use
14 nm
manufacturing
process which
will help
manufacturing
thinners PCs
(7.2 mm).
PC Type:
2 in 1
detachable
PCs.
Power
consumption:
The new chips
use only 4.5 W
of power.
Core/Threads:
This processer
will be having
2cores/4
threads.
Graphical
capabilities:
The graphics
technology will
be intel HD
graphics 5300
Two models as
the followings:
- 5Y10 up to
2.0 GHz
- 5Y70 up to
2.6 GHz
11. Basic questions to identify the customer needs
• Who is the computer for?
• What are the primary use for your new computer ( e-mail,
web surfing ,chat, spreadsheet, word processing) ?
• What else will you use your new computer for ( edit picture/
videos, play video games, watch HD movies)?
• Where do you plan on using your new computer ?
• Are you looking for a mobile solution ?
13. The Features
• PPM: Page per Minute is a common method of
measuring the output of a printer, as it
determines the speed a printer is capable of
printing.PPM between different printers cannot
be compared on a one-to-one ratio.
Benefits: higher the PPM higher would be the
speed of printing.
• Resolution: is a measurement of a printer’s
quality and is traditionally measured in Dots Per
Inch ( DPI). It is the measure of how many dots
of ink or toner a printer can place within an inch
( or centimeter) .
Benefits: Higher the DPI, the better the detail and
clarity your printed image will have.
14. The Features
• Duplexing facility : it is printing on both sides
of a page. Auto-duplexing printers offer
automatic double-sided printing with help
from a duplexing accessory that allows the
printer to automatically output a two-sided
page.
Benefits : it saves paper by printing on both the
sides .
• ADF: Automatic Document Feeder. If you
have several pages to print, rather than
placing them onto the glass, one by one, and
printing, you can use the Automatic
Document feeder to do the work for you .
Benefits : it will speed up the printing process
15. The Features
• Memory card reader : A memory card reader
is a device used for communication with a
smart card or flash memory card. It connects
to the USB port on a computer. Upon inserting
a memory card into its slot, images are
transferred from devices.
Benefits : you can transfer data to a PC from
memory cards easily.
• USB port : it stands for Universal Serial Bus. It
is a specification of a serial bus for easy
connection of the peripherals to the PC. USB
can handle 127 devices.
Benefits: you can connect devices easily with your
PC.
16. The Features
• RJ45: Registered Jack 45.it is an electrical
connector used in printers. RJ45 connector
has two forms: the male plug and the female
jack or socket. Each has eight conductors.
RJ45 has replaced many older connector
types because of its smaller size and relative
ease of plugging and unplugging
Benefits: you can connect your printer over a
network easily.
• Light scribe Direct Disc Labeling: is an
innovative technology that uses a special
disc drive, special media, and label-making
software to burn labels directly onto CDs and
DVDs. Because the labels are laser-etched-
not printed- there’s no ink. No smudging.
And no peeling.
17. The Features
• Bluetooth : it is a short-range communications
technology intended to replace the cables
connecting portable or fixed devices while
maintaining high levels of security. The effective
range of Bluetooth devices is 32 feet ( 10 meters)
Benefits: you can pint wirelessly from your PC with
in a short range
• Wi-Fi: Wireless Fidelity. Printers with this facility
can communicate wirelessly with other devices
within 200 feet or so. You can take print out
wirelessly with a speed of 55 Mbps or so.
Benefits : you can get wireless printing facility at
higher range.
18. Basic questions to identify the customer needs
• Where will you use the printer?
• Will you print from a multiple PCs?
• What kind of document are you printing usually?
• Do you care about the photo resolution?
• Do you need a mono or a color printer?
• Do you need a fax/ Duplex option ?
• Do you need to share a printer with a home / office network?
19. Network section
Routers : Main device to
access the internet.
Range extender : Network
device which help us to
extend the Wifi range.
Power line adapter: can
extend the signal range by
the use of electricity (for
villas).
USB Adapter: can upgrade
the wireless technology of
the PC/Notebook.
3G Adapter: to access the
internet from anywhere , no
need for a router or
hotspots.
20. Router selling process
Do you have
Etisalat or Du
connection?
Etisalat Du
Do you have
ADSL or E-life ?
ADSL E-life
Wireless
modem router
Wireless router Wireless router
21. Basic questions to identify the customer needs
• Where will you use the router?
• How many PC will share the same network?
• What kind of application will you use?
• What is the size of your flat , Villa?
• Do you like to watch online HD movies?
• Do you like to play network games?
• Do you need a smart router?
23. Mouse tracking technologies
Mouse
Technologies:
Mechanical Optical laser
Blue-track
(Microsoft)
Mouse image:
Technology
description:
Uses moving
parts to
perform the
same function,
require
maintenance.
Uses a light
source, typically a
LED, and a light
detector, to
detect movement
relative to a
surface, they do
not require
maintenance.
Uses a small
infrared laser
instead of an
LED and has
significantly
increased the
resolution of
the image taken
by the mouse.
work with
confidence on
virtually any
surface, It
combines the
width and
power of optical
technology with
the precision of
laser tracking .
24. Logitech Presenter
Logitech Wireless Presenter R400
Technical Specifications:
Built-in slideshow buttons
Up to 50-foot effective range with 2.4 GHz
wireless technology
Red laser pointer with LED indicator
Plug-and-play, no software required
Storable receiver and carrying case
Battery-power indicator
On/Off switch
25. Keyboard
Ergonomic keyboard
A computer keyboard designed with ergonomic considerations
to minimize muscle strain and a host of related problems, and to
allow right and left hands to type at a slight angle more natural
to the human form.
Bluetooth keyboard
is a keyboard that connects and communicates to its parent
device via the Bluetooth protocol. devices are widely used with
other portable devices such as tablets and smart phones though
they are also used with laptops and Ultrabooks.
26. PC/Tablets Carry Case
Tablet/Ipad Case Notebook Carry Case PC Backpack
Questions to sell:
What kind of PC/MAC you want to use it for?
What is the size of your PC/Tablet?
27. Tablet/Ipad Screen Protector
Questions to sell:
Do you need it for Tablet or Ipad?
What is the size of your Ipad/Tablet?
A screen protector is an additional sheet of material that can be attached to a screen of
an electronic device and protect it against physical damage.
The tip of the stylus could scratch the sensitive screen surface, screen protectors provided
sacrificial protection from this damage.
28. PC Cooler
Notebook cooler, Cooler pad or Chill mat is an accessory for laptop computers that helps
reduce their operating temperature, which is normally used when the laptop is unable to
sufficiently cool itself.
Laptop coolers are intended to protect both the laptop from overheating and the user
from suffering heat related discomfort
Active coolers
Active coolers use small fans to generate additional airflow around the body of the laptop.
This helps convect heat away from the device. Many cooler pads support the use of a
power adapter, though they typically run on power drawn through one of the laptop's USB
ports. Additionally, many cooler pads come with a built-in USB hub, so as not to consume
one of the laptop's often limited number of USB ports.
29. PC Cooler
Questions to sell:
For what size of Notebook you need it?
Brands:
Belkin
Targus
Passive Coolers
Typically, a conductive cooling pad allows for the cooling of a laptop without using any
power. These "Pads" are normally filled with an organic salt compound that allows them
to absorb the heat from the laptop.
30. Logitech webcam
C270 C310 C525 C615 C920
The specs:
HD video calling (1280 x
720 pixels)
Video capture: Up to 1280
x 720 pixels
Logitech Fluid Crystal™
Technology
Photos: Up to 3.0
megapixels (software
enhanced)
Built-in mic with noise
reduction
Hi-Speed USB 2.0 certified
Universal clip fits laptops,
LCD or CRT monitors
The specs:
HD Video calling (1280 X
720 pixels)
HD video capture: Up to
1280 X 720 pixels
Logitech Fluid Cyrstal™
Technology
Photos: Up to 5
megapixels (software
enhanced)
Built-in mic with noise
reduction
Hi-Speed USB 2.0
certified
Universal clip fits
laptops, LCD or
CRT monitors
The Specs:
HD video calling (1280 x 720
pixels)
HD video capture: Up to
1280 x 720 pixels
Logitech Fluid Crystal™
Technology
Autofocus
Photos: Up to 8 megapixels
(software enhanced)
Built-in mic with Logitech
RightSound™ technology
Hi-Speed USB 2.0 certified
Universal clip fits laptops,
LCD or CRT monitors
Full HD 1080p video capture
(up to 1920 x 1080 pixels)
HD video calling (1280 x 720
pixels)
Logitech Fluid Crystal™
Technology
Autofocus
Photos: Up to 8 megapixels
(software enhanced)
Built-in mics with automatic
noise reduction
Hi-Speed USB 2.0 certified
Universal clip fits laptops, LCD
or CRT monitors
Full HD 1080p video calling (up
to 1920 x 1080 pixels) with the
latest version of Skype for
Windows
720p HD video calling (up to
1280 x 720 pixels) with
supported clients
Full HD video recording (up to
1920 x 1080 pixels)
Logitech Fluid Crystal™
Technology
H.264 video compression
Carl Zeiss® lens with 20-step
autofocus
Built-in dual stereo mics with
automatic noise reduction
Automatic low-light correction
Hi-Speed USB 2.0 certified (USB
3.0 ready)
Tripod-ready universal clip fits
laptops, LCD or CRT monitors
31. Microsoft webcam
LifeCam HD-3000 LifeCam Cinema LifeCam Studio
CMOS sensor technology
Motion Video: 1280 X 720 pixel
resolution
Still Image: 1280 X 800
Up to 30 frames per second
Omni-directional Microphone
CMOS sensor technology
Motion Video: 1280 x 720 pixels
video
Still Image: Up to 5 megapixel
(2880x1620 pixels, interpolated)
photos
Up to 30 frames per second
Digital pan, tilt, and 4x digital
zoom
Auto focus, range from 6” to
infinity
Automatic image adjustment
with manual override
Integrated uni-directional digital
microphone
CMOS sensor technology
Sensor Resolution: 1920 X 1080
Still Image: 5 megapixel (2560 x
2048 pixel, interpolated) photos
Automatic face tracking
Digital pan, digital tilt, and 3x
digital zoom
Auto focus from 0.1m to ≥ 10m
Automatic image adjustment
Up to 30 frames per second
Integrated omni-directional super
wideband microphone
32. Livescribe
The LiveScribe Smartpen can be used in a variety of manners, and in academic settings you
are likely to encounter the LiveScribe Smartpen being used as a note taking tool for
mainstream students, as an accommodation for students with a disability who need a note
taker, as a source for alternate media, and as an instructional technology.
33. Portable DVD Drive
lot of laptops are coming without DVD drives these days, like the super-thin Ultrabooks or
Apple's new MacBook Pro and MacBook Air.
Brands available:
- Transcend
- Buffalo
- HP
34. FAQ
• What is convertible PCs?
• Which brand is the best?
• What is Core M processor?
• What are the difference between the 3rd and 4th
Gen?
• What is USB 3.0?
• What is 802.11 AC ?
• What is SSD ?
• What is Ultra HD ?
