The document discusses the necessity of digital transformation. It states that emerging technologies like mobile, social media, and real-time data are disrupting customer journeys and requiring companies to alter how they connect, communicate, and share information with customers. It emphasizes that to successfully transform digitally, companies need the right strategy, capabilities, culture, organization, and talent to adapt to this new digital landscape.

1. Digital Transformation : The Necessity

2. Digital Transformation : Why it is needed
Source: MIT’s Center for Digital Business and Capgemini report “The Digital Advantage: how digital leaders
outperform their peers in every industry (http://ebooks.capgemini-consulting.com/The-Digital-
Advantage/index.html)”

3. Digital Transformation : The Disruption Impacting the Customer Journey and Lifecycle
The Golden Triangle : With in the Wheel of
Disruption, the Golden Triangle is encircled by
other emergent technologies and sectors
effected by mobile, social and real time such as
Big Data, Geo-Location, Cloud, and more. The
result of this intersection (social, real-time,
mobile) is completely altering how people
• Connect,
• Communicate, and
• Discover information,
which, in turn, affects the entire customer
journey and lifecycle

4. Digital Transformation : What is our Digital Quotient
Strategy
Vision
Goals
Short-Term
Mid- Term
Long-Term
Culture
Mind-Set
Behavior
Organization
Structure
Processes
Talents
Capabilities
Tools
Skills
Technology

5. Digital Transformation : Getting the Strategy right
Opportunities ThreatsDigital
Disruption
Where ? What are the best
Responses to
Embrace them ?
Best Responses to
reallocate the
resources away
from them ?
How Soon ? What Scale ?
Where ?
E.g.
Boosting the effectiveness of
existing business models through
digital approaches and tools.
Disney resorts and theme parks,
the Walt Disney Company uses
Magic Band, a tech-enabled
wristband for reservations and
customer routing helped them to
host 3000 more guests each day
E.g.
Aggressively reallocating resources
from digitally threatened assets to
more digitally interesting ones
Bauer Media Group, in Germany, has
systematically reallocated resources
away from potentially vulnerable analog
media assets to develop a portfolio
with a digital advantage resulting
higher topline growth and market
capitalization
Some Digital Strategy Examples :
1. Bold long-term orientation vs short-term
financial-performance imperatives :
a. Take Calibrated Risks
b. Invest at Scale
2. A Relentless focus on customer needs helps
companies innovate constantly where it matters
most.
3. Working Coherently with Business Strategy

6. Digital Transformation : Building the Capability
Modular IT Platform
Identify Gaps and Kill them
Agile Technology-Delivery Skills
Quick & Relevant Deliveries
Two-Speed IT
Operate in dual mode : Risk
Mitigation
• A specialized, high-speed IT capability
designed to deliver rapid results
• A legacy capability optimized to support
traditional business operations.
Connectivity
Rewarding Customer Experiences
• Deeper connections between a brand
and its customers using technologies
such as apps, personalization, and social
media
Data Empowered Decision Making
Skillfully Utilize Resources
• Anticipate emerging Customer behavior &
Interaction patterns
• Integrate structured data (demographics and
purchase history), with unstructured data (social
media and voice analytics).
Process Automation
Better ROI and improved customer
satisfaction
• Automating well-defined processes,
iterated as test-and-optimize releases.
Capability

7. Digital Transformation : Developing an Agile Culture
External Collaboration
Develop Collaborative Cultures
across Boundaries
• Analyze what we are good at and what
others might do better and to improve
the ability to partner collaboratively
with people and institutions
Internal Collaboration
Teamwork and collaboration Within
• Teams participating in collaborative
experimentation, tinkering, and
innovation.
Test & Learn – at Scale !
Test-and-learn mind-set
• Learn, track, and react by putting
something into the market quickly
Appetite for Risk
Tolerance for Bold Initiatives
Respond to Disruptors
• At the earliest
• In the most decisively manner
Agility

8. Digital Transformation : Organization Coherent Practices
Talent
The Real Treasure
• A creative perspective to training and
nurturing Talent
Non-Traditional Structures
The Digital Re-organization.
• Carefully & deliberately build the current
digital landscape.
• Plan Out the move to Capture the new digital
growth.
Real Time Monitoring!
Track & Monitor Digital Key
Performance Indicators Frequently
Organization