1.
10 Ways 360° & 3D
Spin Photography Increase Sales
Today’s
consumers
are
looking
for
a
visually
s5mula5ng
and
interac5ve
shopping
experience.
A
simple
product
image
does
not
en5ce
shoppers
to
complete
a
purchase.
Their
online
shopping
experience
should
emulate
the
engagement
of
their
in-­‐store
experience.
360°
&
3D
product
photography
is
the
most
effec5ve
way
to
give
savvy
shoppers
what
they
want.
91%
SHOPPERS WANT IT
ACCORDING
TO
ADOBE
SCENE7,
91%
OF
INDIVIDUALS
SURVEYED
WANT
THE
ABILITY
TO
TURN
PRODUCTS
AROUND
IN
FULL
360°
SPIN
AND
ZOOM
IN
ON
ANY
PERSPECTIVE
About
Jeff:
Zero
to
sixty
is
what
Jeff
thrives
on
-­‐-­‐
driving
early
stage
startups
through
high
growth
to
liquidity.
An
online
marke5ng
veteran,
his
ten
years
at
Adobe-­‐
Scene7
spawned
a
passion
in
rich
media,
merchandising
and
user
experience.
A`er
opening
Scene7
offices
in
Chicago,
London,
Paris
and
Hamburg,
he
listened
to
his
clients
and
recognized
the
huge
demand
for
360
degree
product
photography.
He
dis5nguished
a
completely
underserved
market
and
Snap36
along
with
our
unique
360°
&
3D
photography
studio
was
born.

2.
1 Crea.ng
an
In-­‐Store
Experience
Leads
to
Purchase
Confidence
and
Higher
Online
Conversions
When
strategically
used
to
replicate
the
experience
of
picking
up
a
product
and
examining
it,
360°
&
3D
spin
photography
provides
your
customers
the
visual
informa5on
and
the
addi5onal
confidence
required
to
complete
a
purchase.
UK
bicycle
retailer
Wiggle
saw
double
digit
conversion
increases
and
golfing
superstore
Golfsmith
found
30%
higher
conversion
rates
amongst
products
being
showcased
in
360°
&
3D
views.
30%
2 Increased
30%
HIGHER
CONVERSION
RATE
AMONGST
PRODUCTS
BEING
SHOWCASED
UTILIZING
360
VIEWS
Visual
Informa.on
Reduces
Returns
With
nearly
1/3
of
all
online
sales
being
returned,
companies
need
to
focus
on
how
to
reduce
return
rates,
without
raising
costs
or
changing
policies.
360°
&
3D
spin
helps
customers
make
more
informed
purchase
decisions
and
minimize
any
future
disappointment
by
accurately
and
completely
represen5ng
the
product
sold.
When
using
360°
&
3D
photography
to
differen5ate
a
new
product
line,
Fathead
found
that
the
return
rate
of
their
spinning
products
was
reduced
by
50%.

3.
3 Increased
Confidence
Reduces
Call
Center
Costs
Due
to
disappointed
purchases
and
high
return
rates,
it’s
no
surprise
that
weary
shoppers
have
a
lot
of
ques5ons.
It’s
a
cycle
that
leads
to
an
influx
in
customer
service
calls
and
opera5ng
costs.
360°
&
3D
product
views
allow
shoppers
to
familiarize
themselves
with
the
product
by
exploring
the
angles
and
details
that
interest
them.
The
average
result
is
a
24%
reduc5on
in
the
number
of
call
center
calls
prior
to
purchase.
4 Increased
Engagement
Leads
to
Customer
Sa.sfac.on
and
Brand
Loyalty
A
recent
study
stated
that
consumers
are
85x
more
likely
to
share
posi5ve
reviews
over
nega5ve
reviews
online.
In
addi5on
to
reducing
returns
and
customer
service
calls,
the
interac5on
and
engagement
offered
by
360°
&
3D
product
imagery
increases
the
average
5me
on
site
by
32%.
Companies
that
allow
their
customers
to
become
involved
in
the
online
shopping
experience
see
an
average
increase
in
customer
sa5sfac5on
by
up
to
50%,
building
posi5ve
engagements
85x
85x
MORE
LIKELY
TO
SHARE
A
POSITIVE
and
brand
loyalty.
REVIEW
THAN
A
NEGATIVE
ONE

4.
5 Mobile
Users
Say
it’s
the
Number
One
Reason
to
Purchase
According
to
an
Adobe
Mobile
Consumer
Survey,
when
comparing
videos
(31%)
and
alterna5ve
images
(29%),
more
mobile
users
(42%)
say
that
a
360°
spin
of
a
product
is
the
visual
feature
that
will
most
likely
increase
their
likelihood
of
purchasing
a
product
via
a
mobile
device.
42%
31%
29%
360°
PRODUCT
IMAGERY
VIDEO
ALT
VIEWS
42%
AGREE
360°
PRODUCT
IMAGERY
INCREASES
LIKELIHOOD
OF
PURCHASE
FROM
MOBILE
DEVICE
6 Companies
with
Spin
are
Viewed
as
UX
Leader
High-­‐level
marketers
know
that
by
looking
inward
to
examine
their
own
behaviors
(why
did
I
buy
that
pair
of
shoes
from
Zappos?)
they
can
bener
understand
their
customer
base
and
acknowledge
that
we
all
share
the
same
basic
principles.
We
all
want
a
seamless
process
that
makes
us
feel
knowledgeable
and
confident
before
a
transac5on.
By
inves5ng
in
high-­‐quality
rich
media,
companies
such
as
Ann
Taylor
are
seong
the
standards
high
as
UX
leaders.

5.
7 Grab
Customers’
APen.on
with
Engaging
Visuals
Jon
S5ne
of
Cisco’s
Internet
Business
Solu5ons
Group,
said
that
they
found
nearly
2/3
of
all
customers
begin
their
buying
process
online.
Today’s
e-­‐commerce
strategies
must
evolve
with
technology.
Offering
360°
&
3D
product
spins
grabs
your
customers’
anen5on
and
allows
them
to
engage
with
your
products
to
increase
sales
both
online
and
in-­‐
store.
2/3 NEARLY
8 Embed
360°
2/3
OF
ALL
CUSTOMERS
BEGIN
THEIR
SHOPPING
ONLINE
&
3D
in
Mobile
Devices
to
Enhance
Customer
Experience
OEM
parts
distributor
Parts
Town
is
changing
the
distribu5on
channel
by
seong
new
standards
in
customer
experience
and
web-­‐based
solu5ons.
Parts
Town
incorporated
their
360°
&
3D
product
imagery,
known
as
PartSPIN,
into
the
industry’s
first
mobile
app,
allowing
customers
to
see
a
part
from
every
angle
and
viewpoint,
while
providing
unprecedented
access
to
inventory.
In
addi5on
to
increasing
technical
support
and
user
experience,
these
features
enable
their
customers
to
plan
service
opera5ons
more
efficiently
through
mobile
devices.

6.
9 Video
Spins
Create
an
Emo.onal
Tie
and
Improve
Brand
Equity
Companies
such
as
Helzberg
Diamonds
are
leveraging
spin
photography
to
offer
more
visual
informa5on
that
allows
customers
to
have
an
insighqul
personal
connec5on.
Increasing
these
emo5onal
cues
differen5ates
brands
and
improves
customer
reten5on.
By
conver5ng
product
spins
into
video,
Helzberg
is
able
to
showcase
this
emo5onally
connected
experience
on
websites
like
Amazon.
10 Increase
Efficiency
with
an
Automated
Studio
Workflow
Using
robo5c
hardware
and
workflow
so`ware
to
automate
their
studio,
Kohl’s
found
they
could
increase
product
throughput
3x
to
4x
a
day.
This
allowed
them
to
get
more
products
photographed
and
available
online
faster
in
peak
buying
seasons.
Likewise,
360°
&
3D
studio
automa5on
doubled
Home
Depot’s
efficiency
while
increasing
image
accuracy
standards
from
55%
to
99.1%.
SHOOT
3X
TO
4X
AS
MANY
PRODUCTS
IN
A
DAY

7.
As
technologies
con5nue
to
evolve,
so
too
much
ecommerce
marke5ng
strategies.
The
concept
is
simple:
Informa5on,
especially
visual
informa5on,
is
the
most
powerful
tool
you
can
use
to
empower
your
customers.
Enlightening,
engaging
and
informing
your
customers
allows
them
to
make
confident
decisions.
And,
informed
decisions
lead
to
the
highest
likelihood
of
sa5sfac5on
and
the
lowest
likelihood
of
product
returns.
a
full-­‐fledged
customer.
Presen5ng
photography
that
lets
visitors
truly
see
and
interact
with
products
online
will
increase
trust,
break
down
barriers
that
may
have
existed
for
shoppers
to
move
forward,
build
brand
loyalty
and
ul5mately
increase
conversions
and
revenues.
First
impressions
are
las5ng
impression
and
you
only
have
once
chance
to
convey
the
quality
of
your
brand.
EMPOWER
YOUR
CUSTOMERS
Every
e-­‐commerce
seong
relies
on
the
ability
to
provide
customers
with
the
right
amount
of
informa5on
to
communicate
product
and
service
details
in
a
way
that
en5ces
shoppers
into
buying,
returning
to
a
site
and
spreading
the
word
to
other
prospects.
The
ability
for
shoppers
to
zoom
in
on
a
product’s
details
or
virtually
“pick
up”
and
spin
the
product
around
as
if
they
were
holding
it
in
their
hands
can
very
quickly
turn
a
lukewarm
prospect
into
About
Snap36
Snap36
is
revolu5onizing
online
retail
with
scalable
and
cost-­‐
effec5ve
360°
&
3D
product
imagery.
Founded
by
industry
experts
who
iden5fied
an
underserved
market
and
were
inspired
to
offer
a
more
visually
interac5ve
online
experience,
Snap36
is
a
full-­‐service
photography
studio
and
distributor
of
the
equipment,
technology
and
exper5se
needed
to
implement
360°
&
3D
photography.
For
more
informa5on
visit
hnp://www.snap36.com
or
follow
Snap36
on
Facebook
and
Twiner.