We lc ome to
THE FUTURE OF
DIGITAL MARKETING

THE FUTURE OF DIGITAL MARKETING SURVEY
ABOUT THE SURVEY
We asked and the market weighed in.
“What is the Future of Digital Marketing?”
Here is what they said…

THE FUTURE OF DIGITAL MARKETING SURVEY
200+ Digital
Marketing
Leaders
C-Level
Owner
Executives
Senior Mgmt
Companies
ranging from 100
to 1000+
employees
Who? What? Where?

THE FUTURE OF DIGITAL MARKETING SURVEY
QUESTION:
HOW WILL YOUR DIGITAL MARKETING SPEND
CHANGE IN THE NEXT 12-18 MONTHS?

THE FUTURE OF DIGITAL MARKETING SURVEY
HOW WILL YOUR DIGITAL MARKETING SPEND CHANGE IN THE NEXT 12-18
MONTHS? IN THE NEXT 3-5 YEARS?
% % % %
NEXT 12-18 MONTHS
INCREASE
DECREASE
0 22.5 45 67.5 90

THE FUTURE OF DIGITAL MARKETING SURVEY
QUESTION:
IN THE NEXT 12-18 MONTHS, WHERE WILL
YOU ALLOCATE YOUR MARKETING BUDGET?

THE FUTURE OF DIGITAL MARKETING SURVEY
IN THE NEXT 12-18 MONTHS, WHERE WILL YOU ALLOCATE YOUR
MARKETING BUDGET? #1
MOBILE,
DIGITAL &
INTERACTIVE
#2
SOCIAL
#3
BIG DATA/
ANALYTICS
#4
WEB
DEVELOPMENT
#5
SEO/SEM

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR CURRENT MIXTURE OF
PERMANENT TO FREELANCE EMPLOYEES AND
HOW WILL IT CHANGE IN THE NEXT 12-18
MONTHS?
QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?
CURRENT MIX
NEXT 12-18 MONTHS
42% 23%
100% PERMANENT WORKFORCE

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?
CURRENT MIX NEXT 12-18 MONTHS
51% 44%
75% PERM / 25% FREELANCE

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?
CURRENT MIX NEXT 12-18 MONTHS
1%
30%
50% PERM / 50% FREELANCE

THE FUTURE OF DIGITAL MARKETING SURVEY
QUESTION:
WHAT IS YOUR GREATEST MOTIVATOR FOR
HIRING FREELANCE DIGITAL MARKETING
PROFESSIONALS?

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR GREATEST MOTIVATOR FOR HIRING FREELANCE
56%
Flexibility to turn
resources on
and off
ON
44%
Access to experts
and hard-to-find
talent
DIGITAL MARKETING PROFESSIONALS?

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT ARE THE MOST IMPORTANT
EXPECTATIONS FOR MARKETING WITHIN YOUR
COMPANY?
QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT ARE THE MOST IMPORTANT EXPECTATIONS FOR
MARKETING WITHIN YOUR COMPANY?
#1 Drive Sales
#2 Customer Engagement
#3 Lead Generation

THE FUTURE OF DIGITAL MARKETING SURVEY
QUESTION:
IN THE NEXT 12-18 MONTHS, WHICH
MARKETING TOOLS & TACTICS WILL BE THE
MOST CRITICAL?

THE FUTURE OF DIGITAL MARKETING SURVEY
IN THE NEXT 12-18 MONTHS, WHICH MARKETING TOOLS &
TACTICS WILL BE THE MOST CRITICAL?
SEO AND CONTENT
SOCIAL MEDIA WEB
MOBILE EMAIL MARKETING

THE FUTURE OF DIGITAL MARKETING SURVEY
QUESTION:
DO YOU SEE THE ROLE OF THE
TRADITIONAL MARKETER CONTINUING TO
CHANGE AT A RAPID PACE?

THE FUTURE OF DIGITAL MARKETING SURVEY
DO YOU SEE THE ROLE OF THE TRADITIONAL MARKETER CONTINUING TO
CHANGE AT A RAPID PACE?
98%
OF RESPONDENTS SEE THE ROLE OF THE
TRADITIONAL MARKETER CONTINUING
TO CHANGE AT A RAPID PACE

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS THE DRIVING FORCE BEHIND THIS
CHANGE?
QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS THE DRIVING FORCE BEHIND THIS CHANGE?
#1 Increased channels and platforms
#2 New/Innovative ways to
engage customers
#3 Reaching customers through
all the noise

THE FUTURE OF DIGITAL MARKETING
EXCLUSIVE EBOOK RELEASE: JAN. 5TH 2015
AVAILABLE EXCLUSIVELY TO
“THE FUTURE OF DIGITAL
MARKETING” EVENT ATTENDEES