Fornite vs Apple Financial Times 28th august 2020

Brainventures
BrainventuresInspiring Brand Strategist - BrainVentures (Brand Thinking) Gastronomus Brand Thinker

Founder of video game group leads the charge against smartphone gatekeepers Apple and Google

Tim Sweeney, ‘Fortnite’
billionaire in an epic fight
Founder of video game group leads the charge against smartphone gatekeepers
Apple and Google
Tim Sweeney, the founder of Epic Games, which created the massively popular
‘Fortnite’ © FT montage; Getty Images
When the founder and chief of Epic Games, which created the blockbuster online
shooting game, played in a recent tournament, he took out just three other players
in 12 matches. One person who has played alongside Mr Sweeney describes his
combat style as “timid”.
Yet the legal battle the 49-year-old gaming veteran has picked against Silicon
Valley gatekeepers Apple and Google is anything but cautious. His fight to end
Apple’s 30 per cent commission on all digital sales has already cost Fortnite its
place in the App Store. It also threatens to disrupt thousands of other developers
who rely on Epic’s tools to make their own games.
A judge this week rejected Epic’s bid to force Apple to reinstate Fortnite on its
devices. But Mr Sweeney, who started the company in his parents’ basement in
1991 and is now worth an estimated $5.3bn, is refusing to back down. His efforts to
bulldoze Apple and Google’s “walled gardens” that control what users can do on
their phones have made him a standard bearer for wider antitrust concerns about
Big Tech. “The maker of a smartphone does not have the right to dictate the terms
of our lives and our businesses,” Mr Sweeney said, in one of his Twitter tirades.
Before Epic attempted to add its own payment system in breach of the App Store’s
standardised rules, iPhone owners had downloaded Fortnite 133m times and spent
$1.2bn to date, according to analytics provider Sensor Tower.
“My guess is no investor is joyous over a lawsuit with two of the largest tech
companies in the world,” said Bruce Stein, chief executive of aXiomatic, an esports
company that invested in Epic in 2018. “But you can’t argue with [Mr Sweeney’s]
executional results.”
Mr Sweeney grew up in Potomac, Maryland, close to where his father worked for
the US government making maps using satellite imagery. His first computer was an
Apple II, which he told gaming site Gamasutra was good to learn on because “you
had to do absolutely everything yourself . . . You learnt things the hard way.”
After getting a taste of Pac-Man at the arcades, Mr Sweeney wrote his first “serious”
game at the age of 11. He started his company while studying mechanical
engineering at the University of Maryland, in between a summer job mowing lawns.
He mailed out his first hit game, ZZT, from his parents’ home under the label “Epic
MegaGames” to make his dorm-room project look like a bigger company.
Fortnite’s 350m players, who spend billions of dollars on outfits, have made him
powerful. But the game is not his first success.
The 1999 game Unreal Tournament for personal computers was a breakthrough in
the emerging genre of 3D multiplayer shooting games. Its sci-fi franchise Gears of
War became a best seller for Microsoft’s Xbox consoles.
Epic also turned the technology behind its games into Unreal Engine, one of the
most popular tool kits to create increasingly realistic 3D graphics. Its use by millions
of other developers, film-makers and industrial designers is being put at risk by Mr
Sweeney’s decision to take on Apple just as rival Unity is launching an initial public
offering.
“It’s incredible they’ve gone through so many evolutions,” said Alice Lloyd George,
managing partner of Rogue Capital, an investor in early-stage tech. Mr Sweeney “is
able to see the long game in a way that many CEOs do not”.
Mr Sweeney has resolutely stayed outside the Silicon Valley bubble. After working
with a distributed team for several years, he settled his company in Raleigh, North
Carolina, enticed by its affordability and — important to him — good hiking
country. Epic is now headquartered in neighbouring Cary, part of the region’s
“Research Triangle” that is home to three big universities.
Even as many of San Francisco’s skinny geeks transformed into beefy bros and
mindfulness gurus, he remains a hoodie-wearing “nerd’s nerd”, says one former Epic
engineer. He adds that Mr Sweeney has “never stopped programming” despite
running a company of 2,200 staff that is now valued at $17bn. “I didn’t create
Fortnite,” Mr Sweeney said in an interview last year. “But I did create and nurture
the company that built Fortnite.”
Still, he has a flashier and more combative side: Mr Sweeney bought a Ferrari and a
Lamborghini by age 30 and still gets into online rows with trolls on Reddit and
Twitter. He has also purchased tens of thousands of acres of forests to protect it
from development.
Mr Sweeney’s control of privately held Epic as its largest shareholder leaves him
well positioned to mount a years-long legal fight. As he takes on Silicon Valley, he
also has the backing of China’s Tencent, the world’s largest gaming company by
revenues, which took a minority stake in Epic in 2012. His ultimate goal is a world
of freewheeling digital entertainment that he dubs the “metaverse” — a place
where groups of friends can hop from one game to another, regardless of the
device they play on.
The Epic chief has a record of turning opponents into allies. In 2018, after months
of “tough and painful” negotiations with executives, he succeeded in getting Sony,
Microsoft and Nintendo to allow Fortnite players to compete between all three
console platforms — a first for the industry. Sony ended up taking a $250m stake in
Epic last month, and Microsoft, with whom Mr Sweeney tussled over app
distribution terms in 2016, has also now lent its support to Epic’s legal fight.
“We all need to be prepared to have those unpleasant conversations,” Mr Sweeney
told games executives at an industry event in February, “in order to achieve the
future.”
tim.bradshaw@ft.com

Recomendados

10 Trends in iPhone Gaming por
10 Trends in iPhone Gaming10 Trends in iPhone Gaming
10 Trends in iPhone GamingStuart Dredge
2.8K vistas42 diapositivas
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013) por
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
15.4K vistas22 diapositivas
Present and future_of_mobile_gaming_industry por
Present and future_of_mobile_gaming_industryPresent and future_of_mobile_gaming_industry
Present and future_of_mobile_gaming_industryOscar Wang
978 vistas27 diapositivas
Trends In Gaming In Japan And Beyond (Special Focus: Mobage Operator DeNA And... por
Trends In Gaming In Japan And Beyond (Special Focus: Mobage Operator DeNA And...Trends In Gaming In Japan And Beyond (Special Focus: Mobage Operator DeNA And...
Trends In Gaming In Japan And Beyond (Special Focus: Mobage Operator DeNA And...Dr. Serkan Toto
7.9K vistas74 diapositivas
Gaming Update March por
Gaming Update MarchGaming Update March
Gaming Update MarchAdvance A/S
399 vistas15 diapositivas
Mobile Gaming in India - An Informate Report por
Mobile Gaming in India - An Informate ReportMobile Gaming in India - An Informate Report
Mobile Gaming in India - An Informate ReportInformate Mobile Intelligence
3.3K vistas13 diapositivas

Más contenido relacionado

La actualidad más candente

The Changing Investment and M&A Scene in Mobile Gaming: Opportunities for Dev... por
The Changing Investment and M&A Scene in Mobile Gaming: Opportunities for Dev...The Changing Investment and M&A Scene in Mobile Gaming: Opportunities for Dev...
The Changing Investment and M&A Scene in Mobile Gaming: Opportunities for Dev...Jessica Tams
208 vistas11 diapositivas
DeNA, Mobage, GREE: Demystifying Japan’s Social Gaming Market por
DeNA, Mobage, GREE: Demystifying Japan’s Social Gaming MarketDeNA, Mobage, GREE: Demystifying Japan’s Social Gaming Market
DeNA, Mobage, GREE: Demystifying Japan’s Social Gaming MarketDr. Serkan Toto
5.6K vistas30 diapositivas
2013 05 BEA - ’Mobile is eating the World’ por
2013 05 BEA - ’Mobile is eating the World’2013 05 BEA - ’Mobile is eating the World’
2013 05 BEA - ’Mobile is eating the World’Benedict Evans
400.4K vistas24 diapositivas
Social Gaming por
Social GamingSocial Gaming
Social Gamingcresendo
1.4K vistas27 diapositivas
Mobile gaming market 2013 por
Mobile gaming market 2013Mobile gaming market 2013
Mobile gaming market 2013Ken Leaver
18.6K vistas66 diapositivas
Mobile gaming FILM 260 Flipbook Assignment por
Mobile gaming FILM 260 Flipbook AssignmentMobile gaming FILM 260 Flipbook Assignment
Mobile gaming FILM 260 Flipbook AssignmentHank Kim
375 vistas20 diapositivas

La actualidad más candente(6)

The Changing Investment and M&A Scene in Mobile Gaming: Opportunities for Dev... por Jessica Tams
The Changing Investment and M&A Scene in Mobile Gaming: Opportunities for Dev...The Changing Investment and M&A Scene in Mobile Gaming: Opportunities for Dev...
The Changing Investment and M&A Scene in Mobile Gaming: Opportunities for Dev...
Jessica Tams208 vistas
DeNA, Mobage, GREE: Demystifying Japan’s Social Gaming Market por Dr. Serkan Toto
DeNA, Mobage, GREE: Demystifying Japan’s Social Gaming MarketDeNA, Mobage, GREE: Demystifying Japan’s Social Gaming Market
DeNA, Mobage, GREE: Demystifying Japan’s Social Gaming Market
Dr. Serkan Toto5.6K vistas
2013 05 BEA - ’Mobile is eating the World’ por Benedict Evans
2013 05 BEA - ’Mobile is eating the World’2013 05 BEA - ’Mobile is eating the World’
2013 05 BEA - ’Mobile is eating the World’
Benedict Evans400.4K vistas
Social Gaming por cresendo
Social GamingSocial Gaming
Social Gaming
cresendo1.4K vistas
Mobile gaming market 2013 por Ken Leaver
Mobile gaming market 2013Mobile gaming market 2013
Mobile gaming market 2013
Ken Leaver18.6K vistas
Mobile gaming FILM 260 Flipbook Assignment por Hank Kim
Mobile gaming FILM 260 Flipbook AssignmentMobile gaming FILM 260 Flipbook Assignment
Mobile gaming FILM 260 Flipbook Assignment
Hank Kim375 vistas

Similar a Fornite vs Apple Financial Times 28th august 2020

Production log por
Production log  Production log
Production log hamza_123456
184 vistas12 diapositivas
Production log por
Production logProduction log
Production loghamza_123456
212 vistas10 diapositivas
Task 1 outline por
Task 1  outlineTask 1  outline
Task 1 outlinehamza_123456
199 vistas3 diapositivas
The Social Gaming Revolution por
The Social Gaming RevolutionThe Social Gaming Revolution
The Social Gaming RevolutionFederico Cargnelutti
1.8K vistas38 diapositivas
Trip Hawkins Presentation por
Trip Hawkins PresentationTrip Hawkins Presentation
Trip Hawkins PresentationMediabistro
477 vistas29 diapositivas
Empty flask game - internationalization strategy por
Empty flask game - internationalization strategyEmpty flask game - internationalization strategy
Empty flask game - internationalization strategyEdouard72
905 vistas27 diapositivas

Similar a Fornite vs Apple Financial Times 28th august 2020(20)

Trip Hawkins Presentation por Mediabistro
Trip Hawkins PresentationTrip Hawkins Presentation
Trip Hawkins Presentation
Mediabistro477 vistas
Empty flask game - internationalization strategy por Edouard72
Empty flask game - internationalization strategyEmpty flask game - internationalization strategy
Empty flask game - internationalization strategy
Edouard72905 vistas
Empty flask game final report por Edouard72
Empty flask game final reportEmpty flask game final report
Empty flask game final report
Edouard72525 vistas
Gaming Update October por Advance A/S
Gaming Update OctoberGaming Update October
Gaming Update October
Advance A/S515 vistas
Europe Meets China - How The Games Industry Is Evolving por Atomico
Europe Meets China - How The Games Industry Is EvolvingEurope Meets China - How The Games Industry Is Evolving
Europe Meets China - How The Games Industry Is Evolving
Atomico 10.3K vistas
Essay About Electronic Arts And The Global Video Game... por Katherine Alexander
Essay About  Electronic Arts And The Global Video Game...Essay About  Electronic Arts And The Global Video Game...
Essay About Electronic Arts And The Global Video Game...
Saving Windows Phone por Brian Hall
Saving Windows PhoneSaving Windows Phone
Saving Windows Phone
Brian Hall139 vistas
Patrick Hess - Term Paper por Patrick Hess
Patrick Hess - Term PaperPatrick Hess - Term Paper
Patrick Hess - Term Paper
Patrick Hess182 vistas
Lewis Galoob Toys, Inc. V. Nintendo Of America por Jessica Myers
Lewis Galoob Toys, Inc. V. Nintendo Of AmericaLewis Galoob Toys, Inc. V. Nintendo Of America
Lewis Galoob Toys, Inc. V. Nintendo Of America
Jessica Myers2 vistas
5 app stores under the microscope por Stuart Dredge
5 app stores under the microscope5 app stores under the microscope
5 app stores under the microscope
Stuart Dredge5.4K vistas

Más de Brainventures

Vladimir Putin is in thrall to a distinctive brand of Russian fascism _ The E... por
Vladimir Putin is in thrall to a distinctive brand of Russian fascism _ The E...Vladimir Putin is in thrall to a distinctive brand of Russian fascism _ The E...
Vladimir Putin is in thrall to a distinctive brand of Russian fascism _ The E...Brainventures
19 vistas11 diapositivas
ALPARGATAVERSO_CARAVACA por
ALPARGATAVERSO_CARAVACA ALPARGATAVERSO_CARAVACA
ALPARGATAVERSO_CARAVACA Brainventures
3 vistas72 diapositivas
Alpargataversos ¿Hacia donde caminan nuestras culturas de negocio? por
Alpargataversos ¿Hacia donde caminan nuestras culturas de negocio?Alpargataversos ¿Hacia donde caminan nuestras culturas de negocio?
Alpargataversos ¿Hacia donde caminan nuestras culturas de negocio?Brainventures
57 vistas72 diapositivas
Can amazon upend the luxury sector? por
Can amazon upend the luxury sector?  Can amazon upend the luxury sector?
Can amazon upend the luxury sector? Brainventures
96 vistas5 diapositivas
DIETER RAMS (EL PAIS 18 0CT 2020) por
DIETER RAMS (EL PAIS 18 0CT 2020)DIETER RAMS (EL PAIS 18 0CT 2020)
DIETER RAMS (EL PAIS 18 0CT 2020)Brainventures
94 vistas5 diapositivas
Does biden need a higher gear?Some Democrats Think So por
Does biden need a higher gear?Some Democrats Think SoDoes biden need a higher gear?Some Democrats Think So
Does biden need a higher gear?Some Democrats Think SoBrainventures
110 vistas5 diapositivas

Más de Brainventures(20)

Vladimir Putin is in thrall to a distinctive brand of Russian fascism _ The E... por Brainventures
Vladimir Putin is in thrall to a distinctive brand of Russian fascism _ The E...Vladimir Putin is in thrall to a distinctive brand of Russian fascism _ The E...
Vladimir Putin is in thrall to a distinctive brand of Russian fascism _ The E...
Brainventures19 vistas
Alpargataversos ¿Hacia donde caminan nuestras culturas de negocio? por Brainventures
Alpargataversos ¿Hacia donde caminan nuestras culturas de negocio?Alpargataversos ¿Hacia donde caminan nuestras culturas de negocio?
Alpargataversos ¿Hacia donde caminan nuestras culturas de negocio?
Brainventures57 vistas
Can amazon upend the luxury sector? por Brainventures
Can amazon upend the luxury sector?  Can amazon upend the luxury sector?
Can amazon upend the luxury sector?
Brainventures96 vistas
DIETER RAMS (EL PAIS 18 0CT 2020) por Brainventures
DIETER RAMS (EL PAIS 18 0CT 2020)DIETER RAMS (EL PAIS 18 0CT 2020)
DIETER RAMS (EL PAIS 18 0CT 2020)
Brainventures94 vistas
Does biden need a higher gear?Some Democrats Think So por Brainventures
Does biden need a higher gear?Some Democrats Think SoDoes biden need a higher gear?Some Democrats Think So
Does biden need a higher gear?Some Democrats Think So
Brainventures110 vistas
Ser o no ser experiencia el marketing de las experiencias por Brainventures
Ser o no ser experiencia   el marketing de las experienciasSer o no ser experiencia   el marketing de las experiencias
Ser o no ser experiencia el marketing de las experiencias
Brainventures228 vistas
Dynabook original ala kay paper por Brainventures
Dynabook original ala kay paperDynabook original ala kay paper
Dynabook original ala kay paper
Brainventures125 vistas
Branding ; Entender, Construir y Desarrollar las marcas por Brainventures
Branding ; Entender, Construir y Desarrollar las marcas Branding ; Entender, Construir y Desarrollar las marcas
Branding ; Entender, Construir y Desarrollar las marcas
Brainventures236 vistas
Un Experimento : ¿Cómo sería una agencia según el TOYOTA WAY? por Brainventures
Un Experimento : ¿Cómo sería una agencia según el TOYOTA WAY? Un Experimento : ¿Cómo sería una agencia según el TOYOTA WAY?
Un Experimento : ¿Cómo sería una agencia según el TOYOTA WAY?
Brainventures155 vistas
Dumped milk, smashed eggs, plowed vegetables food waste of the pandemic th... por Brainventures
Dumped milk, smashed eggs, plowed vegetables  food waste of the pandemic   th...Dumped milk, smashed eggs, plowed vegetables  food waste of the pandemic   th...
Dumped milk, smashed eggs, plowed vegetables food waste of the pandemic th...
Brainventures245 vistas
Right wing views for generation z,PragarU.com por Brainventures
Right wing views for generation z,PragarU.com Right wing views for generation z,PragarU.com
Right wing views for generation z,PragarU.com
Brainventures103 vistas
Santander contract food service sodexo /articulo cinco dias por Brainventures
Santander contract food service sodexo /articulo cinco diasSantander contract food service sodexo /articulo cinco dias
Santander contract food service sodexo /articulo cinco dias
Brainventures111 vistas
Chickenomics Ruling the roost. por Brainventures
Chickenomics Ruling the roost.Chickenomics Ruling the roost.
Chickenomics Ruling the roost.
Brainventures270 vistas
Can mark zuckerberg fix facebook before it breaks democracy evan osnos por Brainventures
Can mark zuckerberg fix facebook before it breaks democracy evan osnosCan mark zuckerberg fix facebook before it breaks democracy evan osnos
Can mark zuckerberg fix facebook before it breaks democracy evan osnos
Brainventures202 vistas
In popular music, collaborations rock banding together por Brainventures
In popular music, collaborations rock   banding togetherIn popular music, collaborations rock   banding together
In popular music, collaborations rock banding together
Brainventures169 vistas
City-branding : Time to Entity por Brainventures
City-branding : Time to EntityCity-branding : Time to Entity
City-branding : Time to Entity
Brainventures1.9K vistas
“Integrated Brand Planning Redefined” barcelona marketing business models Jul... por Brainventures
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
Brainventures1.4K vistas
IPMARK 31-julio-2006 "“El planificador estratégico es la parte profunda y no... por Brainventures
IPMARK  31-julio-2006 "“El planificador estratégico es la parte profunda y no...IPMARK  31-julio-2006 "“El planificador estratégico es la parte profunda y no...
IPMARK 31-julio-2006 "“El planificador estratégico es la parte profunda y no...
Brainventures872 vistas
Compac strategic brand alignement por Brainventures
Compac strategic brand alignementCompac strategic brand alignement
Compac strategic brand alignement
Brainventures870 vistas

Último

VCOSA - VIETNAM COTTON - YARN MARKET REPORT - 11/2023 ISSUE por
VCOSA - VIETNAM COTTON - YARN MARKET REPORT - 11/2023 ISSUEVCOSA - VIETNAM COTTON - YARN MARKET REPORT - 11/2023 ISSUE
VCOSA - VIETNAM COTTON - YARN MARKET REPORT - 11/2023 ISSUEVietnam Cotton & Spinning Association
31 vistas26 diapositivas
Bloomerang Thank Yous Dec 2023.pdf por
Bloomerang Thank Yous Dec 2023.pdfBloomerang Thank Yous Dec 2023.pdf
Bloomerang Thank Yous Dec 2023.pdfBloomerang
123 vistas66 diapositivas
Business Process Reengineering (BPR) por
Business Process Reengineering (BPR)Business Process Reengineering (BPR)
Business Process Reengineering (BPR)Operational Excellence Consulting (Singapore)
24 vistas30 diapositivas
CORPORATE COMMUNICATION.pdf por
CORPORATE COMMUNICATION.pdfCORPORATE COMMUNICATION.pdf
CORPORATE COMMUNICATION.pdfAKarthikeyan8
14 vistas71 diapositivas
Basic of Air Ticketing & IATA Geography por
Basic of Air Ticketing & IATA GeographyBasic of Air Ticketing & IATA Geography
Basic of Air Ticketing & IATA GeographyMd Shaifullar Rabbi
67 vistas27 diapositivas
SWOT Analysis of MBM Group por
SWOT Analysis of MBM GroupSWOT Analysis of MBM Group
SWOT Analysis of MBM GroupAriful Saimon
17 vistas4 diapositivas

Último(20)

Bloomerang Thank Yous Dec 2023.pdf por Bloomerang
Bloomerang Thank Yous Dec 2023.pdfBloomerang Thank Yous Dec 2023.pdf
Bloomerang Thank Yous Dec 2023.pdf
Bloomerang123 vistas
CORPORATE COMMUNICATION.pdf por AKarthikeyan8
CORPORATE COMMUNICATION.pdfCORPORATE COMMUNICATION.pdf
CORPORATE COMMUNICATION.pdf
AKarthikeyan814 vistas
SWOT Analysis of MBM Group por Ariful Saimon
SWOT Analysis of MBM GroupSWOT Analysis of MBM Group
SWOT Analysis of MBM Group
Ariful Saimon17 vistas
December 2023 - Meat on the Bones por NZSG
December 2023 - Meat on the BonesDecember 2023 - Meat on the Bones
December 2023 - Meat on the Bones
NZSG24 vistas
Navigating EUDR Compliance within the Coffee Industry por Peter Horsten
Navigating EUDR Compliance within the Coffee IndustryNavigating EUDR Compliance within the Coffee Industry
Navigating EUDR Compliance within the Coffee Industry
Peter Horsten44 vistas
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf por Bloomerang
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdfBloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang146 vistas
Assignment 4: Reporting to Management.pptx por BethanyAline
Assignment 4: Reporting to Management.pptxAssignment 4: Reporting to Management.pptx
Assignment 4: Reporting to Management.pptx
BethanyAline20 vistas
Learning from Failure_ Lessons from Failed Startups.pptx por Codeventures
Learning from Failure_ Lessons from Failed Startups.pptxLearning from Failure_ Lessons from Failed Startups.pptx
Learning from Failure_ Lessons from Failed Startups.pptx
Codeventures11 vistas
bookmyshow-1.pptx por 125071035
bookmyshow-1.pptxbookmyshow-1.pptx
bookmyshow-1.pptx
12507103515 vistas
Imports Next Level.pdf por Bloomerang
Imports Next Level.pdfImports Next Level.pdf
Imports Next Level.pdf
Bloomerang120 vistas
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx por SaphnixMedicure1
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxAmazing Opportunities: PCD Pharma Franchise in Kerala.pptx
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx
SaphnixMedicure120 vistas
2023 Photo Contest.pptx por culhama
2023 Photo Contest.pptx2023 Photo Contest.pptx
2023 Photo Contest.pptx
culhama32 vistas
See the new MTN tariffs effected November 28, 2023 por Kweku Zurek
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023
Kweku Zurek29.5K vistas
Building Careers at Specialty TRE 2023 por Jennifer Sanborn
Building Careers at Specialty TRE 2023Building Careers at Specialty TRE 2023
Building Careers at Specialty TRE 2023
Jennifer Sanborn50 vistas

Fornite vs Apple Financial Times 28th august 2020

  • 1. Tim Sweeney, ‘Fortnite’ billionaire in an epic fight Founder of video game group leads the charge against smartphone gatekeepers Apple and Google Tim Sweeney, the founder of Epic Games, which created the massively popular ‘Fortnite’ © FT montage; Getty Images When the founder and chief of Epic Games, which created the blockbuster online shooting game, played in a recent tournament, he took out just three other players in 12 matches. One person who has played alongside Mr Sweeney describes his combat style as “timid”. Yet the legal battle the 49-year-old gaming veteran has picked against Silicon Valley gatekeepers Apple and Google is anything but cautious. His fight to end Apple’s 30 per cent commission on all digital sales has already cost Fortnite its place in the App Store. It also threatens to disrupt thousands of other developers who rely on Epic’s tools to make their own games. A judge this week rejected Epic’s bid to force Apple to reinstate Fortnite on its devices. But Mr Sweeney, who started the company in his parents’ basement in
  • 2. 1991 and is now worth an estimated $5.3bn, is refusing to back down. His efforts to bulldoze Apple and Google’s “walled gardens” that control what users can do on their phones have made him a standard bearer for wider antitrust concerns about Big Tech. “The maker of a smartphone does not have the right to dictate the terms of our lives and our businesses,” Mr Sweeney said, in one of his Twitter tirades. Before Epic attempted to add its own payment system in breach of the App Store’s standardised rules, iPhone owners had downloaded Fortnite 133m times and spent $1.2bn to date, according to analytics provider Sensor Tower. “My guess is no investor is joyous over a lawsuit with two of the largest tech companies in the world,” said Bruce Stein, chief executive of aXiomatic, an esports company that invested in Epic in 2018. “But you can’t argue with [Mr Sweeney’s] executional results.” Mr Sweeney grew up in Potomac, Maryland, close to where his father worked for the US government making maps using satellite imagery. His first computer was an Apple II, which he told gaming site Gamasutra was good to learn on because “you had to do absolutely everything yourself . . . You learnt things the hard way.” After getting a taste of Pac-Man at the arcades, Mr Sweeney wrote his first “serious” game at the age of 11. He started his company while studying mechanical engineering at the University of Maryland, in between a summer job mowing lawns. He mailed out his first hit game, ZZT, from his parents’ home under the label “Epic MegaGames” to make his dorm-room project look like a bigger company. Fortnite’s 350m players, who spend billions of dollars on outfits, have made him powerful. But the game is not his first success. The 1999 game Unreal Tournament for personal computers was a breakthrough in the emerging genre of 3D multiplayer shooting games. Its sci-fi franchise Gears of War became a best seller for Microsoft’s Xbox consoles. Epic also turned the technology behind its games into Unreal Engine, one of the most popular tool kits to create increasingly realistic 3D graphics. Its use by millions of other developers, film-makers and industrial designers is being put at risk by Mr Sweeney’s decision to take on Apple just as rival Unity is launching an initial public offering.
  • 3. “It’s incredible they’ve gone through so many evolutions,” said Alice Lloyd George, managing partner of Rogue Capital, an investor in early-stage tech. Mr Sweeney “is able to see the long game in a way that many CEOs do not”. Mr Sweeney has resolutely stayed outside the Silicon Valley bubble. After working with a distributed team for several years, he settled his company in Raleigh, North Carolina, enticed by its affordability and — important to him — good hiking country. Epic is now headquartered in neighbouring Cary, part of the region’s “Research Triangle” that is home to three big universities. Even as many of San Francisco’s skinny geeks transformed into beefy bros and mindfulness gurus, he remains a hoodie-wearing “nerd’s nerd”, says one former Epic engineer. He adds that Mr Sweeney has “never stopped programming” despite running a company of 2,200 staff that is now valued at $17bn. “I didn’t create Fortnite,” Mr Sweeney said in an interview last year. “But I did create and nurture the company that built Fortnite.” Still, he has a flashier and more combative side: Mr Sweeney bought a Ferrari and a Lamborghini by age 30 and still gets into online rows with trolls on Reddit and Twitter. He has also purchased tens of thousands of acres of forests to protect it from development. Mr Sweeney’s control of privately held Epic as its largest shareholder leaves him well positioned to mount a years-long legal fight. As he takes on Silicon Valley, he also has the backing of China’s Tencent, the world’s largest gaming company by revenues, which took a minority stake in Epic in 2012. His ultimate goal is a world of freewheeling digital entertainment that he dubs the “metaverse” — a place where groups of friends can hop from one game to another, regardless of the device they play on. The Epic chief has a record of turning opponents into allies. In 2018, after months of “tough and painful” negotiations with executives, he succeeded in getting Sony, Microsoft and Nintendo to allow Fortnite players to compete between all three console platforms — a first for the industry. Sony ended up taking a $250m stake in
  • 4. Epic last month, and Microsoft, with whom Mr Sweeney tussled over app distribution terms in 2016, has also now lent its support to Epic’s legal fight. “We all need to be prepared to have those unpleasant conversations,” Mr Sweeney told games executives at an industry event in February, “in order to achieve the future.” tim.bradshaw@ft.com