PROFESSIONAL SUMMARY
SKILLS
MONIQUE DRAGOIU
White Lake, MI 48386
Home: 248-875-1565 - Cell: 248-875-1565 - Tanga28@gmail.com
Http://www.tripsinternational.com Http://www.socialsurfers.com
Dedicated Senior Business Consultant with 17+ years in marketing management; CEO; Research
Analyst; International Business Relations; Trade Show Management; International Hotel Development
Consulting; Advertising; Sales; Graphic Design; Sponsorship & Promotions; Website
Development; Overseas Customs Brokering; Import/Export; Legal Research and Filings; Recruitment
and Public Relations. Areas of expertise include Content Development; Brand Management; Strategic
Planning; Training, and Executive Training; Copyright/Trademark/Patents; Corporate Relocation;
and Contract Negotiations.
Entrepreneurial minded business professional who consistently delivers high-quality and results-
focused marketing content. In-depth knowledge of social media marketing with expertise in identifying
emerging market trends.
Social media engagement
Creative and innovative
Market research
Exceptional copywriter
Accomplished manager
Natural leader
Social media expert
Strategic marketing
Web 2.0 savvy
Strong time management
Publishing expertise
Multivariate testing knowledge
Product marketing specialist
Story development and brand management
Corporate messaging
Persuasive
Social commerce
Business development
Release planning
Trained in Six Sigma methodologies
Operational assessments
Workflow analysis
SQL and databases
Data mapping
Asset Tracking Information Center (ATIC)
HTML and CSS
Quantitative and qualitative market research
Strong work ethic
Talented negotiator
Networking expert
Hiring, training and supervision
Operations management
Strategic partnership building
Contract negotiations
Employee recruiting
Prospecting
Conflict resolution techniques
Data mapping
Workflow analysis
SQL and databases
Business artifacts documentation
Asset Tracking Information Center (ATIC)
HTML and CSS
Release planning
Operational assessments
Trained in Six Sigma methodologies
Strategic planning
Recruitment and talent development
Customer relations
Multi-operations management
Project controls
Methodologies and deployment
Advanced cost control techniques
Personnel management
New product introductions
Customs Brokering
Branding expert
Media relations
Event planning
Community outreach
Advertising executive
Talented public speaker
Meticulous editor
Strong written and verbal communication skills
Advanced layout and design skills
Executive-level presentations
Mac and PC proficient
Oracle Open Office
MS Office
PhotoShop expert
Diagnostics knowledge
HAZMAT familiarity
Legal/non-legal research
Legal correspondence preparation
Court policies and programs
WORK HISTORY
EDUCATION
International Purchasing Agent
01/2007 to Current Director of Marketing & Public Relations
Moda Enterprises / AMS – White Lake, MI
Created company's first employee manual including training and development.
Directed and coordinated marketing activities and policies to promote products and services.
Reviewed the financial aspects of product development, such as budgets, expenditures and
research and development appropriations.
Developed pricing strategies while balancing firm objectives with customer satisfaction
maximization.
Initiated market research studies and analyzed findings.
Applied sales forecasting techniques and strategic planning to verify sales and profitability of
products, lines and services.
Consulted with buying personnel to determine projected demand for products and services.
Analyzed business developments and monitored market trends.
Completed quarterly forecasting and monthly financial reviews.
Analyzed third-party data and investigated new growth opportunities.
Coordinated and participated in promotional activities and trade shows.
01/2003 to 01/2004 Director of Sales & Marketing
Phoenix Press – Troy, MI
Worked with the communications team to drive internal promotion of company programs, initiatives,
guiding principles and mission.
Collaborated with developers, advertisers and production managers to market products and
services.
Directed the hiring, training and performance evaluations for marketing and sales staff and
supervised their daily activities.
Coordinated art and graphics creation for effective merchandising.
Created high-quality marketing strategy documentation, including product marketing briefs, FAQs
and objection handling documents.
Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
Composed and drafted all outgoing correspondence and reports for managers.
Complied annual recommendations for end of fiscal year budgets.
Negotiated pricing with vendors regarding wholesale billing and marketing procedures.
Created company's first employee manual including training and development.
01/2005 to 05/2009 Senior Account Executive /Business Analyst / Consultant
The Bella Group – Farmington Hls, MI
Built strategic alliances with multi-million dollar home builders that resulted in increased sales and
brand recognition.
Surpassed revenue goals in four consecutive quarters.
Led cross-functional teams to create impactful messaging, demand-generation programs and
sales tools.
Managed the highest volume account in assigned territory.
Negotiated prices, terms of sales and service agreements.
Set up and maintained global account management and reporting tools and processes.
Presented innovative digital media marketing presentations to executive decision makers.
Enhanced marketing exposure through effective website content management and direct
correspondence with potential clients.
Uncovered and qualified prospects and sales opportunities in targeted markets using external
resources.
Achieved triple digit year-over-year growth in territory business base accounts.
Directed the hiring, training and performance evaluations for marketing and sales staff and
supervised their daily activities.
2003 BBA: Organizational Management & Business Administration
Saint Mary's of Ave Maria University - Orchard Lake, MI
Business, Marketing and Advertising coursework
ACCOMPLISHMENTS
AFFILIATIONS
Communications and Journalism coursework
Finance coursework
Attended Marketing workshop
3.8 GPA
Dean's List
continuing education at Madonna University for Master's Degree in Business Administration
2000 Associate of Arts: Liberal Arts
Oakland Community College - Commerce, MI
1998 Certificate: Automotive Technology; Auto Body; CAD
Oakland Technical Center - Wixom, MI
Increased global sales over 95% in one year with an emergent company and contributed over $1
million in new business sales with self generated leads.
Graduation Scholarship to Lawrence Tech University for Writing Award (Class of 1996)
Who's Who in America (1996,1998,2000)
Michigan Association Of Realtors
NAHB