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jessica bankston | creative marketing & public relations practitioner

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Jessica Bankston's Resume

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professional experience, education and community interests of Jessica Bankston, of Jessica Bankston Marketing, LLC and Monogram Marketing

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Jessica Bankston's Resume

  1. 1. jessica bankston | creative marketing & public relations practitioner objective. education. To preserve and improve upon an organization’s brand 2002 Virginia Commonwealth University, Richmond, Virginia awareness through quality marketing and strategic public Bachelor of Science | School of Mass Communications, Public Relations relations. Also, to be a par t of an organization that shares mutual business principles and values. 1997 Trinity Episcopal School, Richmond, Virginia experience. FREELANCE CREATIVE MARKETING PROFESSIONAL | 2008 - Current Jessica Bankston Marketing, LLC > Established and branded a freelance marketing and advertising practice > Offer high quality visual branding consultation and solutions > Create high quality presentation or marketing videos; format for web distribution > Manage content and distribution of regular e-newsletters and targeted email campaigns > Consult upon and manage content, visuals, copy and third party functions of client web sites > Design and produce branded marketing collateral, printed materials, direct mail campaigns, signage, and advertisements > Track web 2.0 marketing advances to offer cutting edge services to clients > Manage the copywriting and publication of client blogs > Establish and manage an interface between direct e-marketing and various social media networks to maximize SEO > Produce and distribute PR communications; coordinate editorial opportunities DIRECTOR OF MARKETING & COMPANY RELATIONS | 2004 - 2008, Richmond D.O. Allen Homes, Inc. > Created and established an in-house marketing and advertising department from the ground up > Developed and executed comprehensive marketing and advertising strategies, programs and budgets > Collected and analyzed market research, and competitive data from sales staff at regular intervals > Acted as liaison and negotiated rates and contracts with media and publishing vendors > Facilitated the organization and execution of internal company and external marketing events > Initiated and enforced style guidelines and “best practices” standards through a corporate graphics standards manual and employee handbook, ensuring all communication met protocol > Advocated for and helped develop and establish a corporate mission statement and values > Advocated for and helped identify and develop the company’s philanthropy effort, including the planning of a large community event to benefit a wor thy nonprofit, and acted as liaison to the selected charity and media > Assisted in the hiring, management, motivation, training and success of sales staff > Wrote, designed and produced all forms or marketing collateral ADVERTISING COORDINATOR | 2002 - 2004, Richmond NVR, Inc. / Ryan Homes > Produced and distributed marketing collateral, community-specific advertorials, classified advertisements, radio and television commercials > Scheduled and coordinated radio and television adver tisements, and direct mail marketing campaigns > Updated and developed company web site > Planned and facilitated the organization and execution of special events > Acted as liaison to media and publishing vendors, and company suppliers for co-op advertising efforts results. skills. “[Jessica] set a high standard for future communications pieces by ULI Richmond...[her] work > Adobe Creative Suite Programs (InDesign, helped spread our message and contributed to the success of the programs.” -John Grier, past Photoshop, Illustrator, Dreamweaver) Chair | Urban Land Institute Richmond Chapter > Social Networking Platforms (Wordpress, “Jessica’s real estate and marketing background, coupled with her work ethic and creativity, have Twitter, LinkedIn, Facebook, YouTube) made her a valuable resource in my social networking effor ts.” -John Johnson, CCIM | Sperry Van > Technical and creative copywriting Ness/Interstate Auction Company > Video production (iMovie) > Other software proficiencies (Word, “Jessica Bankston is amongst the most innovative and talented marketing/design professionals Power Point, Excel, iContact, Constant working in Richmond today. My firm has relied on her for everything from web design to direct Contact, Pages, Keynote, Numbers) mail to menu design, and we’ve never been disappointed.” -Jason Savedoff, Owner | Olio Market “[Jessica’s] work in branding and SEO for visibility on the Internet has been nothing short of spectacular.” -Jim Tucker, CCIM | Networks Commercial Real Estate “It is rare to find someone with marketing exper tise and creativity who is also detail oriented contact. and reliable, but we found that in Jessica. She brought an unmatched professionalism and P.O. Box 7032, Richmond VA 23221 consistency to our company’s brand and market position.” -Kaki Zell, Director of Sales | D.O. 804 | 677-6328 Allen Homes, Inc.