![#SMX #12A
BEYOND THE NICHE,
BEYOND THE FACTORS –
A MACHINE LEARNING
LOVE STORY
@MordyOberstein
Google Loves Me... Google Loves Me Not... Google Loves Me...
[diuno] © 123RF.com](https://image.slidesharecdn.com/smx-advanced2018-oberstein-180613173955/85/Beyond-the-Niche-Beyond-the-Factors-a-Machine-Learning-Love-Story-1-320.jpg)
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Beyond the Niche, Beyond the Factors, a Machine Learning Love Story
- 1. #SMX #12A BEYOND THE NICHE, BEYOND THE FACTORS – A MACHINE LEARNING LOVE STORY @MordyOberstein Google Loves Me... Google Loves Me Not... Google Loves Me... [diuno] © 123RF.com
- 3. • Custom SEO & digital marketing suite @MordyOberstein • Built by genius software engineers in 2009 [Texelart] © 123RF.com #SMX #12A
- 4. #SMX #12A WE NEED TO TALK @MordyOberstein
- 5. #SMX #12A I’M GOING TO TELL YOU A STORY… @MordyOberstein [Angela Waye] © 123RF.com
- 6. #SMX #12A ABOUT A QUIET BOY @MordyOberstein [alphaspirit] © 123RF.com
- 7. #SMX #12A WHO MEETS A BIG CITY GIRL @MordyOberstein [inarik] © 123RF.com
- 8. #SMX #12A FROM BOY TO MAN… @MordyOberstein Yonatan Sindel for the Israeli Ministry of Tourism. CC
- 10. #SMX #12A DID HE SAY VOLATILE AND RANK IN THE SAME SENTENCE? @MordyOberstein
- 11. #SMX #12A 5 NICHES – 5 RESULTS @MordyOberstein
- 15. #SMX #12A OH DEAR BOY, HOW WILD ARE YE NOW? @MordyOberstein [Sergiy Tryapitsyn] © 123RF.com
- 18. #SMX #12A HEART ATTACK CITY @MordyOberstein MATCH68%
- 19. #SMX #12A WE SHOULD SEE OTHER PEOPLE?! @MordyOberstein [georgerudy] ©123RF.com
- 23. #SMX #12A WHO IS THIS MYSTERY WOMAN? @MordyOberstein [moori] © 123RF.com
- 24. #SMX #12A RISE OF THE MACHINES! @MordyOberstein Insomnia Cured Here. FLICKR. CC
- 25. #SMX #12A WHAT DOES MACHINE LEARNING MEAN FOR US? @MordyOberstein
- 26. #SMX #12A NOW IT’S PERSONAL @MordyOberstein “[RankBrain is] involved in every query.” Jeff Dean, 2016 Google
- 27. #SMX #12A A LOOK AT THE OFFSPRING OF THIS LOVE RELATIONSHIP @MordyOberstein [Jakarin Niamklang] © 123RF.com
- 31. #SMX #12A OK, BUT WHAT DO THESE PATTERNS MEAN? @MordyOberstein
- 32. #SMX #12A … AND IN THEIR NATURAL HABITAT @MordyOberstein
- 36. #SMX #12A NOT JUST A FLING @MordyOberstein 26%
- 38. #SMX #12A THE 800 POUND GORILLA IN THE ROOM @MordyOberstein
- 39. #SMX #12A A NEW RANKING PARADIGM @MordyOberstein [Kanok Sulaiman] © 123RF.com
- 40. #SMX #12A BUT WHAT OF NICHE RANKING FACTOR DATA? @MordyOberstein
- 41. #SMX #12A ENDLESS LOVE @MordyOberstein [Ionut Petrea] © 123RF.com
- 45. #SMX #12A @MordyOberstein QUERY INTEN T A INTEN T B SUB INTEN T A SUB INTEN T B
- 46. #SMX #12A FULL RESPECT BUT NO DISRESPECT @MordyOberstein commons.wikimedia.org
- 47. #SMX #12A MY ONE AND ONLY YOU…. UNIQUE FACTORS FOR UNIQUE INTENTS @MordyOberstein bunky's pickle , CC
- 48. #SMX #12A @MordyOberstein [abhijith ar] © 123RF.com
- 49. #SMX #12A @MordyOberstein [Jennifer Barrow] © 123RF.com
- 50. #SMX #12A @MordyOberstein [decade3d] © 123RF.com
- 51. #SMX #12A WHAT TIPS YOUR SCALE? @MordyOberstein [damedeeso] © 123RF.com
- 52. #SMX #12A I THINK WE NEED COUNSELING – THE ROAD AHEAD @MordyOberstein [Valery Rybakou] © 123RF.com
- 53. #SMX #12A WHERE IS THE OPPORTUNITY? @MordyOberstein
- 55. #SMXINSIGHTS • The future of SEO is in intent analysis: The future is now (so cliché). Know how Google sees the intent latent in your content & the keywords you target. • Embrace the X Factor: Niche ranking factor data is a great place to springboard into experimentation… but intent reigns supreme in the age of machine learning…. GO QUERY SPECIFIC. • Use your noodle: If a niche ranking factor study says a specific factor is where it’s at but seems irrelevant to your site’s purpose/intent… it probably is. #SMX #12A @MordyOberstein
- 56. #SMX #12A THANK YOU! SEE YOU AT THE NEXT #SMX @MordyOberstein