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How to Leverage LinkedIn as a Marketing Channel

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LinkedIn team up to bring you 10 ways to leverage LinkedIn by targeting their 7.9 million business decision-makers.

Publicado en: Empresariales, Tecnología
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How to Leverage LinkedIn as a Marketing Channel

  1. 2. MoreVisibility 2010 www.MoreVisibility.com How to Leverage as a Marketing Channel
  2. 3. Today’s Presenters: MoreVisibility 2010 www.MoreVisibility.com Danielle Leitch Andrew Chang MOREVISIBILITY EVP, Client Strategy linkedin.com/in/danielleleitch LINKEDIN Marketing Manager linkedin.com/in/andrewjchang1
  3. 4. Agenda MoreVisibility 2010 www.MoreVisibility.com • Channel Background • Establish a Profile • Expanding Your Reach • Tracking Results • Advertising through DirectAds • Connecting with Others • Company Profiles
  4. 5. LinkedIn members are reconnecting and managing their professional identity Top 4 reasons people come to LinkedIn*: #1: Reconnect with colleagues #2: Manage your professional identity #3: Find out what your colleagues are up to #4: New business opportunities *Source: LinkedIn online survey (4/2010) of over 5,000 U.S. LinkedIn members
  5. 6. LinkedIn Benefits MoreVisibility 2010 www.MoreVisibility.com • Manage your professional information • Be introduced to potential clients • Create, collaborate on projects • Be found and find potential partners • Gain insights from like-minded professionals • Discover new inside connections • Find the best talent for your company
  6. 7. <ul><li>Establish </li></ul><ul><li>Your Profile </li></ul>MoreVisibility 2010 www.MoreVisibility.com
  7. 8. Creating Your Profile MoreVisibility 2010 www.MoreVisibility.com
  8. 9. What Can Be Shared? MoreVisibility 2010 www.MoreVisibility.com • Create a Private Profile – share nothing • Any or all of the following:
  9. 10. <ul><li> Enhancing Your Profile </li></ul><ul><li>Expanding Your Reach </li></ul>MoreVisibility 2010 www.MoreVisibility.com
  10. 11. MoreVisibility 2010 www.MoreVisibility.com TWITTER INTEGRATION
  11. 12. Applications: Tripit MoreVisibility 2010 www.MoreVisibility.com
  12. 13. Applications: WordPress MoreVisibility 2010 www.MoreVisibility.com
  13. 14. Applications: BlogLink by TypePad MoreVisibility 2010 www.MoreVisibility.com
  14. 15. Applications: SlideShare MoreVisibility 2010 www.MoreVisibility.com
  15. 16. <ul><li> Connecting with Others </li></ul><ul><li>Create a Network </li></ul>MoreVisibility 2010 www.MoreVisibility.com
  16. 17. Networking – Invites <ul><li>Sending Invites to Connect </li></ul><ul><ul><li>Personalize Each Invite for Better Results </li></ul></ul><ul><ul><ul><ul><ul><li>How You Know One Another </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Why Should They Connect with You </li></ul></ul></ul></ul></ul><ul><li>Encouraging Others to Send You an Invite </li></ul><ul><ul><li>What’s a Compelling Reason for Them to WANT to Connect? </li></ul></ul><ul><ul><ul><ul><li>Who You Know </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What You Know </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Common Interests/Markets </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Include Links in Signature Lines, Business Cards, Presentations, etc. </li></ul></ul></ul></ul>MoreVisibility 2010 www.MoreVisibility.com
  17. 18. Searching for Connections MoreVisibility 2010 www.MoreVisibility.com
  18. 19. Adding a Connection MoreVisibility 2010 www.MoreVisibility.com
  19. 20. Networking for Connections MoreVisibility 2010 www.MoreVisibility.com
  20. 21. Joining a Group MoreVisibility 2010 www.MoreVisibility.com
  21. 22. Group Details MoreVisibility 2010 www.MoreVisibility.com
  22. 23. Creating a Group MoreVisibility 2010 www.MoreVisibility.com
  23. 24. Asking and Answering Questions MoreVisibility 2010 www.MoreVisibility.com
  24. 25. Asking Questions MoreVisibility 2010 www.MoreVisibility.com
  25. 26. <ul><li>LinkedIn DirectAds </li></ul>MoreVisibility 2010 www.MoreVisibility.com
  26. 27. MoreVisibility 2010 www.MoreVisibility.com Your ads here
  27. 28. LinkedIn DirectAds MoreVisibility 2010 www.MoreVisibility.com <ul><li>Reach over 70 million professionals </li></ul><ul><li>Targeted – by seniority, industry, job function, and more </li></ul><ul><li>Online management interface </li></ul><ul><li>Pay per click (CPC) or per impression (CPM) </li></ul><ul><li>Online reports of clicks and impressions </li></ul>
  28. 29. What an Ad Looks Like MoreVisibility 2010 www.MoreVisibility.com 50x50 pixel image (optional) Headline & Description Visible URL LinkedIn Member or Company Page
  29. 30. MoreVisibility 2010 www.MoreVisibility.com
  30. 31. MoreVisibility 2010 www.MoreVisibility.com
  31. 32. Manage Your Campaigns MoreVisibility 2010 www.MoreVisibility.com
  32. 33. Examples MoreVisibility 2010 www.MoreVisibility.com Recruiting & Staffing Online Education High Technology Business Services
  33. 34. <ul><li>Company Profiles </li></ul>MoreVisibility 2010 www.MoreVisibility.com
  34. 35. Business Corporate Profile
  35. 36. Following Companies MoreVisibility 2010 www.MoreVisibility.com
  36. 37. Find and Attend Events MoreVisibility 2010 www.MoreVisibility.com
  37. 38. <ul><li>Tracking Results </li></ul>MoreVisibility 2010 www.MoreVisibility.com
  38. 39. Profile Statistics MoreVisibility 2010 www.MoreVisibility.com
  39. 40. Link Shorteners MoreVisibility 2010 www.MoreVisibility.com
  40. 41. Referring Web Traffic MoreVisibility 2010 www.MoreVisibility.com
  41. 42. Questions? MoreVisibility 2010 www.MoreVisibility.com Contact: [email_address] 800-787-0497

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