Unit 15 - LO5

2. Content
• Slide 3-5 - Witness Statement
• Slide 6 – Draft Layout
• Slide 7-10 - Production Plan for
the Poster, advert and Audio-
visual advert
• Slide 11 - Conclusion to
Production Plan
• Slide 12 – Photos Used
• Slide 13 – Equipment
• Slide 14 - Advertising Standards
Authority (ASA)
• Slide 15 - Risk Assessment
• Slide 16 - Safe Working Practices
• Slide 17 - Changes made from
Feedback on the Magazine
advert
• Slide 18 - Changes made from
Feedback Poster
• Slide 19 - Changes made from
Feedback to the Pitch
• Slide 20 - Clients Likes
• Slide 21 - Content of the
Product
• Slide 22 - Comparison to
existing product – Magazine
Advert
• Slide 23 - Do my adverts meet
the Legal and Ethical
requirements?
• Slide 24 - Final Versions
• Slide 25 - Conclusion

3. Unit 15 Witness Statement
This is my witness
statement that was
given to me after I has
completed my pitch
from Miss Oliver. This
was to provide
feedback from my
pitch. It state good
features and some
which could be
improved. Tasks were
highlighted and ticked
to confirm that I had
done the tasks.

6. Draft Layouts
In both of these designs it is very obvious to see what I am
advertising. The festival name is at the top of the page and is
very big which draws lots of attention. The main image is well
shown in the middle of the page and it fills most of it.

7. Production Plan for the Poster, advert and
Audio-visual advert
Week beginning the 1st June 2016
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
I am going to
have a meeting
where I am
going to decide
all of the dates
for future
briefings.
I am going to
make layouts
and designs
plans with an
hired art
designer. I am
also going to
have to make a
story board for
what the audio-
visual advert is
going to look
like.
I am going to
design a logo and
I am also going to
decide a colour
scheme with an
designer and
editor. This will
also need to be
decided for the
audio-visual
advert.
I am going to make
some graphic layouts to
see if it looks nice and
appropriate with the
colour scheme. I am
going to listen to the
music and look at the
chosen colour scheme
for the audio-visual
advert and see if they
go well together with
the colour scheme well
representing the music
genre.
I am going to
have a
meeting with
all of my staff
to get their
opinion and
see what
needs to be
changed or
the poster
and audio-
visual advert
Completed by: Completed by: Completed by: Completed by: Completed
by:
Completed
by:
Completed
by:
Date 1st June Date 2nd June Date 3rd June Date 4th June Date 5th June Date 6th June Date 7th
June

8. Week beginning the 8th June 2016
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
From the
changes made
from the
meeting on
Friday they
need to be put
into place
The new layout
and designs will
have to be
completed
today. The
audio-visual
advert will also
need to have
the colour
scheme
finalised
The final layout
needs to be
approved with the
colour scheme
and design. The
video will need to
be approved by
the editor before
anything else can
be changed.
I need to have a
photographer.
Today there will
be a meeting
with them
about what is
going to
happen in the
photoshoot.
The model
which I am
going to use for
the magazine
adverts needs
to be contacted
and told all of
the information
about the
photoshoot.
Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:
Date 8th June Date 9th June Date 10th June Date 11th June Date 12th June Date 13th June Date 14th June

9. Week beginning the 15th June 2016
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The model and
photographer
will take the
pictures at the
location which
has already
been decided
(by the editor).
The music will
need to be
recorded for
the audio-visual
advert
The photoshoot
template needs
to be
completed and
presented for
the approval for
the meeting.
The template
for the audio-
visual advert
will also need
to be finished.
I will have to
select the best
photos from the
photoshoot which
are going to be
use in the
magazine advert. I
will need approval
from the editor
for the picture
which I have
chosen. Timings
for the audio-
visual advert need
to be decided by
today.
The photos will
be edited and
placed onto a
template of the
magazine
advert. This will
be done on
Photoshop.
Testing needs
to be done to
see if the
timings
between the
text and music
flow nicely.
The edited
picture will
need to be
approved again.
Continue to
add the text to
the audio-visual
advert.
Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:
Date 15th June Date 16th June Date 17th June Date 18th June Date 19th June Date 20th June Date 21th June

10. Week beginning the 25th June 2016
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
There needs to
be a budget
summary for all
of the printing
costs today. The
footage will
need to be
finalised.
When the
advert is
created it there
will be a plan
where it is
advertised, this
is the same for
the audio-visual
advert as it
needs to be
decided where
it will be
shown.
The advert needs
to be proof read
The budget plan
will determine
how many times
it can be used in
other magazines.
The video will
need to be proof
watched and read
before being
published.
The final advert
will need to be
approved by
the editor and
then the
magazine which
it is going to be
put in will be
chosen. The
videos will be
ready to be
released on
social media
sites.
All of the
advert will be
launched today.
Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:
Date 22th June Date 23th June Date 24th June Date 25th June Date 26th June Date 27th June Date 28st June

11. Conclusion to Production Plan
The reason why I have made a production plan is so that I can clearly
see what I need to do on a day to day basis to be able to complete and
make my adverts and this highlights how I am sticking to a deadline.
By planning this I am able to create a deadline where I know what date
I am going to be finished by. Also, this plan will allow me to visualize
every stage which needs to be done and I can see if there is anything
missing. Overall, it makes me a lot more organized by planning and
arranging what is going to happen, thus making the creation of the
adverts very efficient.
The have chosen for all of the adverts to be released on the same day
as this makes it easier to know when they are going to be released. If
they were all on different day it would be harder to keep track when
they were going to be released. Also with all of these adverts being
released at the same time I think it will be more effective as with
multiple ways in which it can reach people they will be exposed to it
more as they are 3 adverts being released rather than 1 at a time
which people could forget about or more easily ignore.

12. Photos used
These are the photos which I used for the Photoshop adverts. I have edited these
images to make them look more professional and appropriate to my adverts. They
were then placed as an background or as an image.

13. Equipment
I used a DSLR 1200D canon camera to take the all of the
pictures (£257). I also used an IPhone 4s (£193) to take
some test photos to make sure the setting as it was
quicker to do this on the phone while setting up the
camera. I also used a tripod (£9.03) for the camera to
reduce the amount of movement of the camera which
reduces the amount of blurred pictures as well as it is
easier to get the same positioning of the photos.
https://www.amazon.co.uk/Canon-1200D-Digital-Camera-3-5-5-
6/dp/B00IE3UR08
https://www.amazon.co.uk/Apple-16GB-iPhone-Free-
Smartphone/dp/B0062ZFSCM/ref=sr_1_7?s=electronics&ie=UTF8&qid=1466
584538&sr=1-7&keywords=iphone+4s
https://www.amazon.co.uk/Konig-Traveller-Camera-Camcorder-
Tripod/dp/B0017PEBZW/ref=sr_1_9?s=electronics&ie=UTF8&qid=146
6584700&sr=1-9&keywords=tripod

14. Advertising Standards Authority (ASA)
The ASA are a organization where they have to
responsibility to regulate adverts and respond to
complaints about them. People will complain if they are
offended and the ASA will check to see if they break any
codes.
This means that my adverts cannot be inappropriate so
that it doesn’t offend anyone and I must stay within the
ASA codes. The images and written material which I use
cannot be inappropriate. The advert must be ethically
sound to not to offend. Otherwise I will have to suffer the
consequences which would mean that my advert would
be removed and I will have to change it and re-distribute
it. This is an un-necessary cost which I wish to avoid.
https://www.asa.org.uk/About-ASA.aspx

15. Risk Assessment

16. Safe Working Practices
I use Adobe Photoshop CS5.1 to make my poster and
magazine advert. I used this because it has all the tools and
features which I need to use to edit my poster and magazine
advert to make it look professional and of very high quality.
Some of the tools which I used were the crop, gradient, shape,
text, adding my own images, quick selection tool and rubber.
The gradient was used to make one of my backgrounds where
the colours changed from yellow to red and green. The
colours were able to fade nicely between each other which
can only be done on Photoshop. When using colours I used
the Swatch's which I could save in so that I would use exactly
the same colour each time.

17. Changes made from Feedback on the Magazine advert
After my pitch there was lots of feedback given to me from my Witness Statement and Survey monkey
on my Magazine Advert where there were good features and some which could be changed or added.
One change which I have made was the Puff promotion. Based on the feedback given in the Witness
Statement I added a stroke around it to make it more visible and stand out more from the background. I
also added some social media icons and a Hash tag to promote social synergy for my festival as
recommended from someone in my Survey Monkey. I also changed the colours of the blue which were
hard to read to red which is easier to read especially at longer distances. I also added a dark blue
background so that it is easier to read. Furthermore, there logo was recommended to be added. It was
also recommended that I move the logo away from the edge which was from my client.
Before After

18. Changes made from Feedback Poster
For the Poster I had the same recommendation to move the
logo more away from the edge and more into the poster
which was stated my Witness Statement. Also, I should again
add more social media synergy at the bottom of the page
which meant that I also move the website url to the right
more.
Before After

19. Changes made from Feedback to the
Pitch
From the Witness Statement it was stated that I could make some improvements to some of the slides
in the Prezi.
One of these was the Launch date in the production plan as it needed to be more clear so I could put a
red box around it.
I should also add a slide about the specific connotation on the Slogan.
I made a mistake in the Prezi where I said Magazine poster instead of Magazine Advert, which I need to
change.

20. Clients Likes
From my Witness statement there were some comments on
parts of the adverts which was liked.
The Draft Logo was liked and it looked very techno which is
one type of genre at the festival. The Regulatory bodies of
codes of conduct was stated it was very detailed. The whole of
the pre-production was stated to be very detailed by
highlighting all the plans well. The deadlines were outlined
well and the Overall thoughts on the adverts were very
professional looking. This included the sunset image which I
took and of the person jumping acting as a shadow. Also, the
artists names where well laid out.

21. Content of the Product
The purpose of the content is to inform the audience
about the festival specifically when its is , where it is and
who is performing. There is also a Website url and
telephone number to also inform users more about the
festival. At the bottom of the magazine advert and poster
there is social synergy with other social media site.

22. Comparison to existing product –
Magazine Advert
Both of these adverts have similar themes. They are both very full and busy with
content available for the audience. They also have Puff promotions, a black
shadow of a person/monster. The headers are both big and the artist are laid out
in a similar way. Overall, it has the same layout as my magazine advert and the
content of the product is correct based on form and style because I followed a
advert of inspiration.

23. Do my adverts meet the Legal and
Ethical requirements?
I believe that my adverts do meet the legal and ethical
requirements. I won’t get into legal difficulties due to I
haven't copied anyone's content which would breach
Intellectual property. This was because I created all of my
designs myself.
In my location Reece I have stated that I didn’t need
permission to take the photos as they were either in a
public place or at my house.
There is also no copyrighted material used in my adverts.
I haven't added any information which could be deemed
as offensive or violent so it shouldn’t offend anyone. Also,
there is no slander or defamation of character with the
adverts against anyone as well.

24. Final Versions
On the left is the magazine advert and on the
right is the poster. They are both one side of A4
and I believe that they have successfully
conveyed the the campaign message.

25. Conclusion
I have concluded that I will be using this poster
and magazine advert for my adverts for the
JUMP Festival in 2016. This is because based on
the people who I presented my pitch to they
liked my adverts and said that they were very
appropriate. As this was very positive I think this
will be a similar response from the general
public.