1. The document introduces a course on technological entrepreneurship in electro-optics, providing an overview of the course content and structure. 2. It discusses why high-tech startups often fail due to a lack of both technical and business skills, and the purpose of the course is to provide knowledge in creating novel technical ideas and transferring them into commercial products. 3. The course uses examples from the electro-optics industry and covers topics like market analysis, product development, business models, intellectual property, R&D management, and financial funding.

1. Technological Entrepreneurship
in Electro-optics
Introduction
Dr. Moshe Finarov
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2. Importance of the high-tech industry
High-tech industry now is a leading industrial
segment of developed countries
High-tech is based on creating hundreds of new
companies (startups), which transfer new
technologies into profitable business
Investments into startups and their acquisition by
international corporations are very important
sources of foreign currency
However the high-tech industry is very inefficient:
only 1 of 10 startups survive,
even less startups really succeed
Copyrights: Magenta-tech Ltd. Why?
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3. Why most of startups fail?
Now most of new entrepreneurs found and manage startups
intuitively thus making many serious mistakes
Science & Business &
Technology Managerial
skills skills
Only combination of knowledge and experience both in
technology and in business management ensures success
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4. How to ensure the success?
Hard work Success
Persistence
Self-sacrifice
Knowledge
Idea
Methodology
Dream
Experience
Ambitions
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5. Why this course?
Government economic goals
Economics growth Efficient HR
High-tech industry Academic education
growth and research
Startups creation New technologies &
and efficiency and inventions
How to do this?
Now most of new entrepreneurs found and manage startups
intuitively thus making many serious mistakes
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6. Purpose of the course
Provide a knowledge on a way of creating novel technical
ideas and their transferring to commercial products
Provide a knowledge of high-tech start-up company
foundation and management
Provide a knowledge on electro-optical technologies having
high business potential
This course is for technologists who are potential entrepreneurs
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7. Why myself?
More than 30 years experience in high-tech industries,
mainly in the fields of semiconductors, electro-optics and
solar PV energy
Initiating and execution of tens R&D projects and several
high-tech startups in different positions - from optical
design to company management
>20 years experience in high-tech business management
About 10 years experience in teaching university students
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8. Personal introduction
1974 MSc. in microelectronics
1980 PhD. in applied physics
1980 - 1988 Electronic industry & university teaching, Moscow
1989 - 1993 Orbotech, Yavne; senior physicist,
Developing optical inspection systems
1993 - 2007 Nova Measuring Instruments, Rehovot;
founder, CTO and R&D manager,
Optical metrology for semiconductor industry
2007 Magenta-tech, Rehovot, founding partner
Consulting in solar industry business development
2008 BrightView Systems, Petah-Tiqva;
co-founder, Chief Scientist
Solar cells manufacturing
Utilight, Yavne; co-founder
Solar cells design and processing
References ∼40 papers, ∼60 US patents, Rothschild prize
E-mail:
Copyrights: Magenta-tech Ltd.
moshe@magenta-tech.co.il
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9. What is “Technology entrepreneurship”?
Technology entrepreneurship is a process of
initiating and transferring a technological
innovation into a business value
Entrepreneurship is a way of implementing
entrepreneur’s dreams and ambitions
Innovation is a technological idea that enables reaching
a technical or economical advantage over existing
solutions
Business value is a profitable operation or/and IP
providing profit expectations in future
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10. Types of entrepreneurs (D.Landau, 1982)
Risk
High
Gambler Entrepreneur
Low High Innovation
Low
Stabilizer Dreamer
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11. Knowledge supply chain
Brain University Knowledge Company Money
Input Academy Output Input Industry Output
HR, Research Publications R&D, mfg Revenues,
funds & patents IP,income
Start-up
Idea Value
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Entrepreneurship
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12. Why Electro-optics?
1. Because Electro-optics is everywhere
2. Because there are business opportunities
in new growing markets
3. Because local conditions are favorable
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13. Electro-optics is everywhere:
Consumer products
Imaging: glasses, photo, video, etc.
Lighting: lamps, projectors, displays, etc.
Entertainment: TV, DVD, etc.
Office: HD, CD, scanners, laser printing, etc.
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14. Electro-optics is everywhere:
Public services and infrastructure
Communication: fibers, IR, etc.
Medicine: ophthalmology, endoscopy, surgery, cosmetics
Defense: intelligence, sighting, night vision, etc.
Solar power: sunlight concentration, photovoltaics, etc.
Illumination: street lamps, traffic lights, advertisement
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15. Electro-optics is everywhere:
Industrial equipment
Inspection: AOI, Microscopy, Thermal imaging, etc.
Metrology: dimensions, shape, thin films, etc.
Machinery: laser cutting, laser scribing, etc.
Patterning: photolithography, laser printing, etc.
Sensing: detectors, limits, encoders, etc. etc. etc.
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16. Rapidly growing markets
Solar energy
Solid state illumination
Data storage
Medical instruments
Optical communication, etc.
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17. High-tech business conditions in Israel
World class academic research and education
Very high number of M.Sc. and Ph.D graduates per capita
Very high % of GDP* - investment in university research
Intensive use of computers & Internet by most of population
Strong financial funding infrastructure
Multiple venture funds
Chief Scientists subsidies
Private funds and angels
Good worldwide communication
No language barriers
Intensive travels
Developed networking
Many success stories of electro-optics startups:
Scitex, Indigo, Orbotech, Camtek, AVT, Nova, etc., etc.
Total about 3000 startup companies
23% of high-tech in total export by 6.8% of total employees
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*GDP – gross domestic product 17

18. How startup starts?
The chicken & egg problem
Technical idea
What comes first?
Marketing idea
No matter what comes first – the further steps are the same!
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19. Steps to establish a startup company
Find and estimate a business opportunity
Define a product and value proposition
Determine a competitive advantage
Define a business model
Create right technical solution and IP
Plan R&D project and needed budget
Prepare business plan and raise money
Technical idea is necessary but not sufficient
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20. Course structure
Methodology and case studies
13 lectures x 3 hrs=39 hrs
Examples from Electro-
optical industry
Exams (American style)
34 questions, 2 hours
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21. Course content
Topic: Market
Marketing basics
Market analysis
Market opportunity
Case study
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22. Course content
Topic: Product
Product definition
Product differentiation
Product specification
Product life cycle
Case study
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23. Course content
Topic: Business model
Business model definition
Typical business models
Case study
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24. Course content
Topic: Solution
Basic terms and rules
Invention
TRIZ
Case study
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25. Course content
Topic: Intellectual property
IP terms and definitions
Patents filing and prosecution
Patent enforcement
Case study
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26. Course content
Topic: R&D management
R&D process
Project management
R&D budget
Case study
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27. Course content
Topic: Business plan
BP structure
BP presentation
Case study
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28. Course content
Topic: Financial funding
Purpose and sources of funding
Incubators, angels
Venture capital
Strategic partnership
Government funds and grants
International and bi-lateral funds
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