1. MOBILE FIRST, CLOUD FIRST

2. Data-driven
Microsoft transformation
Cloud-firstMobile-first

3. Big data
40ZB
the size of digital universe by
2020, of which 90%
will be unstructured data
Devices Apps Cloud
more than half
of information workers
across 17countries report using
3+ devices for work
one quarter
of externalapp implementation
spending will be on mobility,
cloud, analytics & social, by
2016
nearly half
of total IT spend will be cloud-
related by 2020
Enable employees
to work from anywhere
Evolve business apps to
meet new needs
Help business make faster
decisions
Ensure infrastructure will
scale to meet demand
Devices: “Info Workers WillEraseBoundaryBetween enterpriseAnd Consumer Technologies.” Forrester Research.August30, 2012
Apps: Gartner:“Predicts 2013: BusinessImpact of TechnologyDrivesthe Futures Application Services Market.” Nov. 21, 2012
Big data: CompiledfromIDC digitaluniverse forecasts
Cloud: “Prepare For 2020: TransformYour ITInfrastructure AndOperationsPractice.” ForresterResearch.Oct.24, 2012
Trends shaping the future of IT
People
Engage employees and
customers through great
experiences

4. People Focused
Becoming more
responsive
Enhancing
the customer
experience
Transforming
to a digital
business

5. Mobile Focused
“The nature of work has changed. Collaboration, data analysis, and mobility are now
critical levers for labor productivity. Yet, 60% of employees globally believe IT is ineffective
at providing these capabilities.”
1/3 work on-premises, but frequently collaborate
away from their desks. 70% of these employees
are unhappy with their mobility capabilities.
–IT Impact Report: Five Key Findings on Driving Employee Productivity. CEB. Q1 2014.

6. Mobile Focused
I want a tablet I need a PC
?

7. Mobile Focused
.36”
1.76 lbs

8. Mobile Focused

9. Business Focused Apps

10. Business Focused Apps
Convergence:
• User Interface
• Store User Experience
• App Platform
• Unified developer tools

11. Data Focused Insights

12. Cloud Focused
Storage Network Compute Storage Network Compute
Private Hybrid Public

13. Cloud Focused
Estimated Windows
Server 2003
instances running
worldwide
23M

15. Microsoft Azure
Microsoft Azure Security,
Privacy, & Compliance

16. Microsoft Azure
$25,000
in the cloud would cost
$100,000 on premises
EconomicsScale
30,000to
250,000
Scale from
site visitors instantly
2 weeks
to deliver new services
vs. 6-12 months with
traditional solution
Speed
Technology trends: driving cloud adoption
of CIOs will embrace a
cloud-first strategy in 2016
(IDC CIO Agenda webinar)
Cloud Trend:
70%
BENEFITS
CUSTOMERS ARE EAGER TO REALIZE CLOUD BENEFITS

17. Microsoft Azure
Independent
audits and
certifications
ISO, SOC, PCI DSS,
FedRAMP, HIPAA, more
CompliancePrivacy
Customer
control of data
location & use
backed by contractual
commitments
Infrastructure,
network& data
protection with
access control
Security
Technology trends: driving cloud adoption
of CIOs will embrace a
cloud-first strategy in 2016
(IDC CIO Agenda webinar)
Cloud Trend:
70%
REQUIREMENTS
BUT CUSTOMERS MUST MEET OR EXCEED ON-PREMISES PROTECTIONS

18. Microsoft Azure
Trustworthy foundation
BUILT ON MICROSOFT EXPERIENCE AND INNOVATION
100+ Data
Centers
Trustworthy
Computing
Initiative
Security
Development
LifecycleGlobal
Data Center
Services
Malware
Protection
Center
Microsoft Security
Response Center
Windows
Update
1st
Microsoft
Data
Center
Active
Directory
SOC 1
CSA Cloud
Controls Matrix
PCI DSS
Level 1
FedRAMP/
FISMAUK G-Cloud
Level 2
ISO/IEC
27001:2005
HIPAA/
HITECH
Digital
Crimes
Unit
SOC 2
E.U. Data
Protection
Directive
Operations
Security
Assurance
Assume
Breach
Microsoft
Azure

19. Microsoft Azure
Trustworthy foundation
*operated by 21Vianet
Chicago
Cheyenne
Dublin
Amsterdam
Hong Kong
Singapore
Japan
San Antonio
Boydton
Shanghai*
Quincy
Des Moines
Brazil
Australia
Beijing*

20. Microsoft Azure
Trustworthy foundation
Proactive malware disruption
Feeds enable Azure AD reports on
logins from compromised devices
IP crimes, including piracy
Protecting consumers,
emphasizing vulnerable
populations (children, disabled
and the elderly)

21. Microsoft Azure
Shared responsibility
REDUCES SECURITY COSTS + MAINTAINS FLEXIBILITY, ACCESS, & CONTROL
Customer Microsoft
On-Premises IaaS PaaS SaaS

22. Microsoft Azure
Transparency & independent verification
22
Best practices
and guidance
Third-party
verification
Cloud Security
Alliance
Security
Intelligence
report
Compliance
packages
Trust
Center
Access to
audit reports
SecurityResponse
Centerprogress
report
AID CUSTOMERS IN MEETING SECURITY & COMPLIANCE OBLIGATIONS

23. Microsoft Azure
Microsoft approach in action
23

24. Microsoft Azure
Data protection
Industry standard
SSL/TLS protocols are
used for encrypting
data in transit
Customers can
implement a range of
encryption options for
virtual machines and
storage
Logical isolation and
access controls are
employed
Securing
data at rest
Data
segregation
Encryptionfor
data in transit

25. Microsoft Azure
Customers choose
data location and
replication options
Customer data is
only used to provide
the service and is
never used for
advertising
Data Processing
Agreements, EU
Model Clauses,
HIPAA BAA
1010101010101010101010101010101010101010101010101010
10101010101010101010101010101010
Restricted
data access
& use
Contractual
commitments
Control over
data location
Privacy by design

26. Microsoft Azure
US FedRAMP/FISMA
US CJIS
UK G-Cloud
Australia IRAP
Singapore MCTS
ISO 27001
SOC 1 Type 2
SOC 2 Type 2
PCI DSS Level 1
HIPAA/HITECH
Life Sciences GxP
Information
security
standards
Government
certifications
Industry
certifications
Simplified compliance

27. Microsoft Azure
Unified platform for modern business
Microsoft commitment

28. Microsoft Azure
Trusted by leading companies
28

29. Microsoft
Cloud Platform
• Global scale
• Enterprise-grade
• Comprehensive
• Hybrid cloud
• People-centered
experiences
CUSTOMER
DATACENTER
SERVICE
PROVIDER
MICROSOFT
AZURE
CONSISTENT
PLATFORM

30. Satya Nadella
“Everything we do in the
world going forward is about
ubiquitous computing and
ambient intelligence. IT is an
amazing opportunity.”

31. Thank You