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1 de 36
80% of what leaders care about and
talk about when trying to enlist
support for change does not matter
to 80 % of the workforce.
Scott Keller and Carolyn Aiken, McKinsey & Co.
Be aware of the non-verbal side of
communication
A classic UCLA study
(Mehrabian, 1971)
found that messages
received often depend
little upon the words
spoken
David Scully
What do you remember about
good presenters?
Try it!
• I appreciate all you have done for me, and I hope
to return the favor some day. (Simple, honest
statement, or sarcasm.)
• Kindness! Do you call that kindness? I wouldn't
treat a stray dog the way you've treated me!
(resentment, anger, unfriendliness.)
• If each of us do one kind thing for someone else
every day, we could help make the world a better
place to live. (Deep feeling of earnestness and
conviction.)
Volume: __ Excellent
Rate: __ Excellent, varied
Pitch: __ Varied conversational
Quality: __ Pleasant, friendly
Pauses: __ Appropriate, effective
Expressiveness: __ Conveyed emotion, meaning
Vocal Variety: __ Enhanced speech
Word Usage: __ Vivid, descriptive, accurate
Body Language: __ Natural, expressive
Assess Yourself
ProximityProximity
• Intimate: 3” (side)  20” (front/back)
– Voicing: whisper > soft voicing
• Social: 20”  5 ft.
– Voicing: soft > conversational
• Public: 5 ft. +
– Voicing: semi-full > loud
David Scully
Thesinglemost effectivetool a
leader hasto persuadeand
influenceother peopleisstory.
Howard Gardner
Harvard School of Education
How did you find that
experience?
Thank you!
Marlies van Dijk
Provincial Implementation Lead, Innovation
Marlies.vandijk@albertahealthservices.ca
@tweetvandijk

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Its not what you say but how you say it

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  • 3. 80% of what leaders care about and talk about when trying to enlist support for change does not matter to 80 % of the workforce. Scott Keller and Carolyn Aiken, McKinsey & Co.
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  • 5. Be aware of the non-verbal side of communication A classic UCLA study (Mehrabian, 1971) found that messages received often depend little upon the words spoken David Scully
  • 6. What do you remember about good presenters?
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  • 19. Try it! • I appreciate all you have done for me, and I hope to return the favor some day. (Simple, honest statement, or sarcasm.) • Kindness! Do you call that kindness? I wouldn't treat a stray dog the way you've treated me! (resentment, anger, unfriendliness.) • If each of us do one kind thing for someone else every day, we could help make the world a better place to live. (Deep feeling of earnestness and conviction.)
  • 20. Volume: __ Excellent Rate: __ Excellent, varied Pitch: __ Varied conversational Quality: __ Pleasant, friendly Pauses: __ Appropriate, effective Expressiveness: __ Conveyed emotion, meaning Vocal Variety: __ Enhanced speech Word Usage: __ Vivid, descriptive, accurate Body Language: __ Natural, expressive Assess Yourself
  • 21. ProximityProximity • Intimate: 3” (side)  20” (front/back) – Voicing: whisper > soft voicing • Social: 20”  5 ft. – Voicing: soft > conversational • Public: 5 ft. + – Voicing: semi-full > loud David Scully
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  • 30. Thesinglemost effectivetool a leader hasto persuadeand influenceother peopleisstory. Howard Gardner Harvard School of Education
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  • 34. How did you find that experience?
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  • 36. Thank you! Marlies van Dijk Provincial Implementation Lead, Innovation Marlies.vandijk@albertahealthservices.ca @tweetvandijk

Notas del editor

  1. Why is change so hard? I want to talk about organizational radicals!!! Colleen On average, it takes 17 years for research to translate into practice Big change only happens in healthcare organizations because of radicals The passionate people who are willing to take responsibility for change!!
  2. Your voice should be expressive, showing a wide range of emotion. An expressive voice adds more meaning to the words you use, enhances your message and adds interest for your audience. Read these passages aloud using the tone of voice appropriate to each:
  3. Your voice should be expressive, showing a wide range of emotion. An expressive voice adds more meaning to the words you use, enhances your message and adds interest for your audience. Read these passages aloud using the tone of voice appropriate to each:
  4. Study your outline only -
  5. Effective storytelling can activate sensory areas of the brain and make us feel like we have experienced the story as well.