This is an overview of the marketing plan for Eureka Springs holiday season 2010.

1. P R E S E N T E D B Y
E U R E K A S P R I N G S D O W N T O W N N E T W O R K
Even Santa Shops
in Eureka Springs

2. 2010 ESDN Update
 Company Picnic
 Governors Conference
Speakers
 Fun After 5!
 Hometown Downtown
Fourth of July Celebration
 Free Movies in the Park
 Citywide Sidewalk
Sale & Bingo Game
 Upstairs Downtown
Tour & Tea

3. 2010 ESDN Update
 Citywide Clean Up and
Keep Arkansas SHINE
Award
 Monthly Open Meetings
 Ongoing Education
Opportunities
 Twilight Tales
 Downtown
Underground Tour

4. A BIG ESDN Thank You!
 ESDN Volunteers & Board
 Partner Organizations
 City of Eureka Springs
 CAPC
 Chamber of Commerce
 Historic Museum
 Preservation Society
 Beta Sigma Phi
 The Time Bank
 Fire, Police & Parks Department
 And the Citywide
Business Community

5. EurekaSprings.com Christmas Festival
 Major Sponsor for Christmas Festival
 Festival includes: Win a Window, Silver Tea, Living
Windows, Parade, Tour of Homes, Photos with
Santa, Christmas at the Crescent and the Santa
Brunch at the Crescent

6. Come Back for Christmas
 Sponsored by:
 Grand Central Hotel
 Mud Street Café
 Devito’s
 The Great Passion Play
 Pine Mountain Theater
 1886 Crescent Hotel & Spa
 The Preservation Society
 ESDN

7. Christmas Window Contest
 Sponsored by:
 The Greater Eureka Springs
Chamber of Commerce

8. Win A Window
 2nd Annual Contest
 November 15 – December 15
 Changes this year

9. Find the Elves
 November 26th 5-7PM
 Expanding on Santa
in the Park
 Find the living elves
 Get your ELF Card
punched
 Families are entered
to win Portrait with Santa
 All Cards worth discount on Portrait with Santa

10. Downtown Living Windows
 2nd Annual Event
 Windows Downtown
 December 3rd
 Before the Parade
 3:30 – 5:30PM

11. Photos with Santa in the Park
 Sponsored by ESDN,
EurekaSprings.com &
Judge Roy Beans
 Photos for families, children,
friends, pets, brides & more!
 Dates:
 Saturday, December 4, 1-3PM
 Saturday December 11, 1-3PM
 Saturday, December 18, 1-3PM

12. A New Eureka Springs Tradition – Santa Shirts
 Collectable Santa Shirts
 Supporting the theme
 Spot prizes for local employees
 Available for Resale -$14.95
 Purchase yours today! - $10 each

13. Shopping – A Holiday Attraction
 Christmas Discount Card
 Participating shops will provide discounts – these discounts
are completely up to the shop/restaurant/attraction
 Cards will be available at all primary lodging,
given with CAPC Christmas Show Package,
downloadable from
ShoppingEurekaSprings.com,
EurekaSprings.com and
EurekaSprings.org,
and printed in the 3
full page ads in the Citizen

14. Advertising Christmas in Eureka Springs
 EurekaSprings.com
Christmas Festival
 Arkansas Press
Association Newspapers
$39.95 Passion Play,
Dinner, Pine Mountain
Theater & Discount Card
 2 Hour Drive Time –
Radio, Cable sponsored by
Lodging & ESDN
 Local Shoppers –
Citizen Full Page Ads

15. How Can YOU Get Involved?
 Join ESDN
 Sign Up for Christmas
$125 or $125
in retail trade
 Purchase Santa Shirts for
You and Your Employees
 Volunteer to be a
Living Window

16. EMAIL:
DIRECTOR@EUREKASPRINGSDOWNTOWN.COM
OR
CALL:
479/244-5074
Questions?