1. Using Studio Lighting to Capture the S-Curve
& using Photoshop to create Generative Art

2. – The S-Curve is simply a curve shaped
like an elongated or exaggerated “S”
– but more importantly it is an element
which immediately evokes sensuality,
sexuality, sensation, and subtleness,
as well creating tantalizing, titillating,
tender feelings
– The S-Curve is possibly one of the
most
powerful
elements
in
photography
– We will explore the S-Curve in
traditional photography, in fashion
photography, in generative art and in
abstract photography

3. – in the 1960s, a New Jersey portrait
photographer named Joe Zeltsman
began
formalizing
portrait
photography
– he went back to the classic forms in
Greek sculpture and reverse
engineered why they evoked
particular responses
– he realized the use of precise facial
angles resulted in a more balanced
and flattering rendering of the
human head and face, and that
poses, in the broadest sense, could
be categorized as "masculine" or
"feminine“
• a
more
politically
correct
categorization would be "aggressive"
or "passive".

4. – Zeltsman also made the logical
but brilliant observation that
standing poses start by placing
the feet on the ground
– how the feet are placed and the
way the weight of the model is
shifted from one foot or the
other will create a chain reaction
reflected in the hip, spine and
shoulder angles

6. – clayton james cubitt
– he has been compared to
Avedon, Lange and other
masters and his highly
stylized editorial work
has appeared in Surface,
Rolling Stone, and The
FADER, among other
publications
– his fashion work marries
high-art style and lowbrow subjects
– he also noted for his
documentation of the
effects of Hurrican Katrian

13. – Generative Art refers to art that has
been generated, composed, or
constructed in an algorithmic manner
through the use of systems
– Generative Art refers to art designed
from the random occurrence
harnessed by computing power
– Examples include: flOW, Conway’s
Game of Life, Fractals, Golden Spiral
Programs, Algorithmic Programs,
Algebraic Solids etc.
– Contemporary artists have combined
the s-curve with the generative scurve to create a new genre

14. – Tom Carden, a British
design technologist based
in San Francisco
– Tom is a co-founder of
Bloom and was previously a
designer and developer at
Stamen Design
– Stamen has developed a
reputation for beautiful
and
technologically
sophisticated projects in a
diverse
range
of
commercial and cultural
settings

15. – Graham Jefferey: Colored Smoke
– “There is of course no right way to
photograph smoke, it is largely a
matter of experimentation to find out
what works for you… … What I am
looking for in my own work is well
composed, clearly defined line and
shape with smooth transition of
smoke density throughout the image.
I am not trying to create pictures of
smoke; I am trying to create pictures
by using smoke. “I
– “I have found creating smoke art at
times both frustrating and very
satisfying.”

21. • You will combine: studio lighting, the
s-curve and generative art
• You will create images which
emphasize the s-curve
compositionally
• You will enhance the s-curve with
generative art created in Photoshop
• You will use studio settings to take
images of smoke, models and other scurves
• Your project is your design – you
determine how to incorporate these
elements: DON’T JUST COPY CUBITT
& CARDEN OR JEFFEREY!