The Cheetah Girls want £15,000 from the Dragons Den for their umbrella product that has hair drying and straightening features to keep hair dry and styled in the rain. Their market research involved interviewing family members of various ages and both males and females, who responded positively to the idea. The umbrella would have sparkling lights and built-in GHD straighteners and a hair dryer to dry and style wet hair. They plan to advertise on social media and provide a demonstration video and product handout to the Dragons.