Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible. As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance. Source: https://insightbloq.com/

1. SOCIAL MEDIA
MARKETING TRENDS
INSIGHT BLOQ
How to create effective and relevant content online

2. Key takeaways:
Thingsto discuss:
Exploring different
channels Keyfindings
Tips fromthe
experts Examples
How brands workonline

3. Making it big
online
A recent study shows that two people join up with LinkedIn
every second, and that social media is the most popular
activity on the Internet,overtaking 'adultbrowsing'.There's an
audience of hundreds of millions worldwide waiting to be
reached onsocialmedia.
Learn what people are interested
in social media.

4. Now that you have your audience profiled
and your goals defined, it’s time to find your
audience.
To do this,you’re going to determine which
platform your audience uses by looking at
the demographics of the users on each
platform.
You have the freedom to
choose your platform.
Exploring different
channels

5. Whereto start:
Present your product or service
People buy benefits,not features.They don’t
care about lists of ingredients as much as they
care about the benefits those ingredients will
deliver
. Answer the prospect’s question, “What’s
in it for me?”
02
Create your profile
Now that you have your audience profiled and
your goals defined, it’s time to find your
audience. To do this, you’re going to determine
which platform your audience uses by looking at
the demographics of the users on each platform.
01 Seek your target audience
A social media target audience is the specific
group of people you want to reach with your
social channels.
They are the people who are most likely to be
interested in your content,products,or services.
They are likely united by some common
characteristics,like demographics and
behaviors.
As you develop your target audience definition,
don’t be afraid to get highly specific.
03

6. Of course, offline brand marketing comes
with its own set of benefits as well.Even
though some methods may seem a bit
outdated,they can still be beneficial in a
number of ways.
In some situations,we’d rather have
something physical to hold over something
digital,right?
That’s certainly the case for many people
and is evident in something like the music
industry
What happens offline
Online brand marketing dominates most
companies’ advertizing strategies these
days and provides the following benefits.
Thanks to analytics and insight tools (think
Google Analytics or a social media tool such
as Hootsuite), you’ll be able to track how
well your online adverts are doing.
By measuring their performance,you can
refine your strategy so that,for future
campaigns,you only use methods that bring
results.
What happens online

7. Website design is incredibly
important in marketing,with
75%of customers saying that
they have judged a business
for the quality of their
marketing website.
The biggest
startups allocate
75%
to social media marketing

8. Follower count
Top 10
Startups
The most numerous subset is a category we call specific
learning, which groups together companies geared towards
a specific field of study.Examples of specific learning
companies in our top Mosaic scores list include PluralSight,
targeted towards IT professionals, and Toppr, focused on
school-entrance examination prep in India.
Coursera Instructure Udemy Duolingo
75
50
25
0

9. Creating a
bigger online
presence
PR has beenaround eversincethetimeof sending outpress
releases to customers and prospects, trusting something substantial
will come out of it.But digital marketing PR is changing theway
brands,and marketers promotetheir business.
The different areas companies
focus on online
Affiliate Marketing
31.7%
SEM
21.7%
Pay-Per-Click Advertising
18.6%
Email Marketing
15.5%
Social Media Marketing
12.4%

10. Lilach Bullock
Content marketing and social
media specialist
Ithink that this year
,we'll be
seeing more of a change in the
way social media users act
online
Neal Schaffer
Leading Global Educator
There's No Trick On Social Media
Bridget Poetker
Senior Content Marketing
Specialist
Encourage your team to
create their own social
presence to promote content
and increase overall brand
trust. This tactic leads to an
authentic voice for your
company,
Tried and tested techniques
from the experts

11. Good designmatters
Entice your audience with stunning visuals.

12. In simple words,there is an intangible
value to a good design. It is way more
than getting potential customers
remember your brand name or lower your
bounce rate.
A good design echoes professionalism,
proficiency,and passion.When it comes
to your business or company your design
is what speaks on your behalf when you
can’t talk to the customers yourself.

13. Examples of eye-
catching content
Customer content is some of the most sought after
information from prospects to gauge the quality of your
product and services,as well as the fit with their own
organization.
One of the easiest ways to build credibility is by displaying
your customer logos on your website.
This offers easy visual brand recognition but also lets a
prospect know right away what other type businesses or
organizations are using the software (and how similar to
his own company they are).

14. Build your brand on
social media
Fully Update
Your Social
Media Profile
Starting off the
branding through
social media with the
basic step,completely
update your brand’s
social media profiles.
Mention accurate
information about
your brand on every
social media platform.
The logo of your brand
works as an identity
for your company.It
prints a long-lasting
image on your
audience’s mind.
Additionally,by
keeping your logo
clear and visible
Even though,the
concept of ‘the more,
the better’ does not
work for Social Media
Marketing Strategy,
using all the social
media platforms is
also not a bad idea.
Everyone's an expert
at something -
whether it’s content
marketing or having
an encyclopaedic
knowledge of your
favorite TV show.
Use Your Brand
Logo & Name
Use All The
Platforms
I
dentify Your
Area of Expertise

15. W
- Insightbloq
“The best marketing doesn't feel
like marketing.”