The document discusses Star Wars: The Force Awakens collectibles and props from the film, including limited edition helmets and weapons that range in price from $1,250 to $3,500. It also discusses how Disney spent $19.3 million airing the film's trailer across various TV networks and that NFL games accounted for over $5 million of that spending. Disney utilized marketing synergies by having ABC anchors dress as Star Wars characters and making previous films available on streaming services to promote The Force Awakens. The film was released theatrically in various international markets in December 2015 and January 2016.

2. The “Ultimate Studio Edition” collectibles are all
precisely detailed props created by artists to match
the gear from the film. The selection includes four
different helmets and four weapons, and prices
range from $1,250 to $3,500.
The most expensive prop is a melted Darth Vader
helmet for $3,500. It’s a limited edition with only 500
being made. The FN-2187 (Finn) Stormtrooper helmet
complete with blood smear is limited edition as well,
but it’s only $1,750.
According to iSpot.tv estimates, the studio so far has spent $19.3
million to air the "Force Awakens" trailer across 44 broadcast and
cable networks. NFL games account for more than a quarter of the
TV spend ($5.35 million).

3. Disney owns ABC and before the movie Star Wars: The Force Awakens
[came out], the anchors at ABC came to ‘Good Morning America’
dressed up as Star Wars characters.
Disney reminded audiences about the previous six Star Wars movies
by making these movies available on streaming services.

4. Everything that Disney owns.
PIXAR
LUCAS FILMS
MARVEL ENTERTAINMENT
TOUCHSTONE PICTURES
AMERICAN BROADCASTING COMPANY
HOLLYWOOD RECORDS
ESPN
THE MUPPETS
A&E
LIFETIME
HISTORY
MAKER STUDIOS
Walt Disney Parks & Resorts U.S
Disney stores
Disney own water treatment and infrastructure
for the US.

5. The Big 6
GE
NEWS CORP
DISNEY
VIACOM
TIME WARNER
CBS

6. The Walt Disney Company/CEO
Bob Iger
$85 Billion

7. What is exhibition?
Exhibition is when the film is actually released in cinemas or on DVD/Blue Ray.
Exhibition is the retail branch of the film industry. It involves
not the production or the distribution of motion pictures,
but their public screening, usually for paying customers in a
site devoted to such screenings, the movie theater. What
the exhibitor sells is the experience of a film

8. How was Star Wars Force Awakens
exhibited?
RELEASE DATE
December 17, 2015, United Kingdom
Star Wars: The Force Awakens premiered in Los Angeles at the TCL Chinese Theatre, El Capitan
Theatre and Dolby Theatre on December 14, 2015.
The film was released in
Italy, France, Philippines and Thailand - December 16
United Kingdom, Mexico, Asian, African, South American and Oceania countries - December 17
North America, Japan, Spain, and Venezuela - December 18
India - December 25
China - January 9, 2016
DVD Release Date: 18 April 2016

9. How would this differ from an
independent film?
An independent film would be given less cinema screenings at
first because there is more of a risk of it being unsuccessful and
the budget is lower, if it does well then usually more are added
however to ensure public interest the DVD is bought out sooner
too.

10. Synergy in Marketing
CoverGirl’s limited-edition “Star Wars” collection
includes nail polish, mascara and lipstick in such
shades as Droid, Jedi and Dark Apprentice.
The official Star Wars Makeup Collection was
designed by the incomparable Pat McGrath
and features 19 ultimate fangirl products —
including C-3PO gold and Stormtrooper silver
lipsticks, moody nail polishes, and six limited-
edition mascaras, which, get this, feature
inspirational quotes from the films.

11. Other branded food items include special General Mills cereal
boxes (one shows the Trix rabbit as Princess Leia) with plastic
“droid viewers” inside and Kraft macaroni and cheese with pasta
in “Star Wars shapes.”
The affected boxes include Honey Nut
Cheerios, Trix, Cinnamon Toast Crunch, Reese's
Puffs, and Cookie Crisp.

12. Technological Convergences and
Specialized Equipment used in Star
Wars the Force Awakens
One of the ways Star Wars: The Force Awakens has
used digital technology is through the use of their
official companion app. On the app you can take a
selfie of yourself as a Jedi and share it on to social
media. This promotes the film as it spreads the word
about the film, which is an example of viral marketing.

13. Starting with the first new film, we have Star Wars: The Force
Awakens. Abrams has long been a proponent of shooting on
film, and indeed he used 35mm to capture the majority of The
Force Awakens with cinematographer Dan Mindel, who shot
all of Abrams’ previous movies save for Super 8. However, in
addition to 35mm, Abrams and Mindel also used 65mm IMAX
cameras for one specific sequence, the Millennium Falcon
chase through Jakku as seen in the first trailer. The movie is
being presented both in 2D and 3D upon release, but as
Abrams shot on film, the 3D will be a post-conversion. The
Force Awakens is also being showcased in IMAX 3D, which is
where fans will get the full benefit of the IMAX footage.
Abrams used 65mm film for Episode VII, and
that Episode VIII is expected to be shot on
Kodak film as well.