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The Art and Science of Marketing

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Marketing with a Flair
Marketing with a Flair

The Art and Science of Marketing

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The Art & Science of Marketing 6120 W. Bell Road Suite 100 Glendale, AZ 85308 602.374.4923 [email_address] MarketingwithaFlair.com
What does it take to develop an effective B2C strategy? Defining and Reaching Your Ideal Target Audience
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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing with a Flair ,[object Object],[object Object]
Alphabet Soup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alphabet Soup ,[object Object],[object Object],[object Object],[object Object]
Alphabet Soup ,[object Object],[object Object],[object Object],[object Object]
Accurately Identifying Your Target Audience ,[object Object],[object Object]
The general public is not a target audience ,[object Object],[object Object],[object Object]
Accurately Identifying Your Target Audience ,[object Object],[object Object],[object Object],[object Object]
What’s in it for me? ,[object Object],[object Object],[object Object],[object Object]
What’s in it for me? ,[object Object]
Define and refine your audience through segmentation ,[object Object],[object Object]
Determining Your Market Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determining Your Market Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segment Characteristics ,[object Object],[object Object],[object Object],[object Object]
Segment Characteristics Geographic ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segment Characteristics Demographic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segment Characteristics Psychographic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segment Characteristics Behavioralistic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The value of researching your audience – PRICELESS ,[object Object],[object Object],[object Object],[object Object]
Qualitative vs. Quantitative ,[object Object]
Qualitative vs. Quantitative ,[object Object],[object Object]
Why the proper research isn’t expense. ,[object Object]
Free or low-cost research methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What first comes to mind when I say marketing? ,[object Object],[object Object]
M&Ms – aka Marketing Mix ,[object Object],[object Object],[object Object],[object Object]
M&Ms – aka Marketing Mix Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
M&Ms – aka Marketing Mix Price ,[object Object],[object Object],[object Object]
M&Ms – aka Marketing Mix Placement or distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
M&Ms – aka Marketing Mix Promotion - Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Did we accomplish today’s goals? ,[object Object],[object Object],[object Object],[object Object]

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