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Conflict.hegemony
We Media & Democracy
Topic Objectives
For this topic you need to learn about the following, in relation to at least two
   areas of the media:


• What are ‘We Media’?

• Where / how has ‘We Media’ emerged?

• In what way are the contemporary media more democratic than
  before?

• In what ways are the contemporary media less democratic than
  before?
Today’s Aims

• To understand the Marxist view of the Mass
  Media e.g. Conflict/Hegemonic theory
Cultural Theorists and Theories
•   Marxist ideology
•   Gramsci, cultural hegemony
•   Chomsky, media control
•   Fourth Estate of democracy
Cultural Hegemony
• Denotes the predominance of one class over
  another
• This represents not only political and
  economic control, but also the ability of the
  dominant class to project its own way of
  seeing the world so that those who are
  subordinated by it accept it as 'common
  sense' and 'natural'.
Karl Marx
• 1818-1883
• Philosopher, political
  economist, theorist, revolutionary, exile
• Published Capital (1867), and The Communist
  Manifesto (1984)
Capitalism
• A social &
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict.hegemony
Conflict Theory
• Conflict theorists argue that some people benefit from the
  mass media more than others.
• In particular, the mass media favour the interests of
  dominant classes and political groups in two ways:
  a) Ownership of the mass media is highly concentrated in
  the hands of a small number of people and is highly
  profitable for them. Thus, the mass media are a source of
  economic inequality.
  b) The mass media broadcast beliefs, values, and ideas that
  create widespread acceptance of the basic structure of
  society, including its injustices and inequalities. Also known
  as hegemonic theory
Conflict/Hegemonic Theory
• Why might the news
  media be considered to
  be an important part of a
  democratic society?

• What evidence is there
  to suggest that the news
  media are not as
  democratic as we think?
Conflict.hegemony
Focus Task
• Exploring conflict/hegemonic theory in more
  depth
• In pairs, carry out research and create a mind
  map of ideas.
• Create a fact page about Noam Chomsky’s
  theories on the media and democracy
• Use bullet points and ensure that your info is
  clear for others

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Conflict.hegemony

  • 2. We Media & Democracy
  • 3. Topic Objectives For this topic you need to learn about the following, in relation to at least two areas of the media: • What are ‘We Media’? • Where / how has ‘We Media’ emerged? • In what way are the contemporary media more democratic than before? • In what ways are the contemporary media less democratic than before?
  • 4. Today’s Aims • To understand the Marxist view of the Mass Media e.g. Conflict/Hegemonic theory
  • 5. Cultural Theorists and Theories • Marxist ideology • Gramsci, cultural hegemony • Chomsky, media control • Fourth Estate of democracy
  • 6. Cultural Hegemony • Denotes the predominance of one class over another • This represents not only political and economic control, but also the ability of the dominant class to project its own way of seeing the world so that those who are subordinated by it accept it as 'common sense' and 'natural'.
  • 7. Karl Marx • 1818-1883 • Philosopher, political economist, theorist, revolutionary, exile • Published Capital (1867), and The Communist Manifesto (1984)
  • 21. Conflict Theory • Conflict theorists argue that some people benefit from the mass media more than others. • In particular, the mass media favour the interests of dominant classes and political groups in two ways: a) Ownership of the mass media is highly concentrated in the hands of a small number of people and is highly profitable for them. Thus, the mass media are a source of economic inequality. b) The mass media broadcast beliefs, values, and ideas that create widespread acceptance of the basic structure of society, including its injustices and inequalities. Also known as hegemonic theory
  • 23. • Why might the news media be considered to be an important part of a democratic society? • What evidence is there to suggest that the news media are not as democratic as we think?
  • 25. Focus Task • Exploring conflict/hegemonic theory in more depth • In pairs, carry out research and create a mind map of ideas.
  • 26. • Create a fact page about Noam Chomsky’s theories on the media and democracy • Use bullet points and ensure that your info is clear for others