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Audience Power in 21st Century
Finale
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-2
Listen to This
By Mark Evan Bonds
A Look Back:
Milestones in Music:
17th Century Baroque
 New instruments and instrumental
combinations
 New genres: concerto, cantata, oratorio,
opera
 Opera houses popular
 Financial support--church, courts, and
merchant middle class
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-3
Listen to This
By Mark Evan Bonds
Milestones in Music:
18th Century Classicism
 Perfection of string instruments
 Solo concertos written for instrumental
virtuosi
 New forms: sonata, minuet and trio,
theme and variations, rondo
 Orchestras improved; offered subscription
concerts to public
 Aristocracy--main source of support
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-4
Listen to This
By Mark Evan Bonds
Milestones in Music:
19th Century Romanticism
 Perfection of all instrument families
 Symphony orchestras established
throughout Europe and U.S.
 New genres: tone poem, overture
 Public and aristocracy--main sources of
support
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-5
Listen to This
By Mark Evan Bonds
Milestones in Music:
20th Century Modernism/Post-
Modernism
 Experimentation with all musical elements
 Electronic instruments/computers
 Vernacular music: Vaudeville, Rock and
Roll, Jazz, Broadway, Film, Television
 Public--main source of support for popular
musicians and composers
 Universities--main source of support for
classical composers
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-6
Listen to This
By Mark Evan Bonds
Today’s Trends:
Audience Preferences
 Modern audiences prefer jazz, musical
theater, opera, and ballet
 Young adults (18 - 24 yrs) enjoy opera
 “High culture” performing arts preferred
by smaller segment of population
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-7
Listen to This
By Mark Evan Bonds
Today’s Trends
 Modern musical theater based on operas,
mythology, literature:
West Side Story (Romeo and
Juliet)
Rent (La Bohème)
 Supertitles introduced--translations of
libretto flashed across top of stage (the
proscenium)
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-8
Listen to This
By Mark Evan Bonds
Support for the Arts
 National Endowment for the Arts (NEA)
 State and local government funding
 Community Arts Organizations
 Foundations, Businesses
 Individual Philanthropists
 Consumers
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-9
Listen to This
By Mark Evan Bonds
Let Your Voice Be Heard
 Contact elected officials, and tell them what
you want supported through your taxes.
 Provide feedback to performing arts
organizations through questionnaires, mail,
email, fax, or telephone surveys.
 Subscribe to arts organizations’ newsletters.
 Buy season tickets to a series you particularly
enjoy--use your pocketbook.
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-10
Listen to This
By Mark Evan Bonds
Finale
 ENJOY!

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Audience power in the 21st century

  • 1. Audience Power in 21st Century Finale
  • 2. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-2 Listen to This By Mark Evan Bonds A Look Back: Milestones in Music: 17th Century Baroque  New instruments and instrumental combinations  New genres: concerto, cantata, oratorio, opera  Opera houses popular  Financial support--church, courts, and merchant middle class
  • 3. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-3 Listen to This By Mark Evan Bonds Milestones in Music: 18th Century Classicism  Perfection of string instruments  Solo concertos written for instrumental virtuosi  New forms: sonata, minuet and trio, theme and variations, rondo  Orchestras improved; offered subscription concerts to public  Aristocracy--main source of support
  • 4. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-4 Listen to This By Mark Evan Bonds Milestones in Music: 19th Century Romanticism  Perfection of all instrument families  Symphony orchestras established throughout Europe and U.S.  New genres: tone poem, overture  Public and aristocracy--main sources of support
  • 5. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-5 Listen to This By Mark Evan Bonds Milestones in Music: 20th Century Modernism/Post- Modernism  Experimentation with all musical elements  Electronic instruments/computers  Vernacular music: Vaudeville, Rock and Roll, Jazz, Broadway, Film, Television  Public--main source of support for popular musicians and composers  Universities--main source of support for classical composers
  • 6. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-6 Listen to This By Mark Evan Bonds Today’s Trends: Audience Preferences  Modern audiences prefer jazz, musical theater, opera, and ballet  Young adults (18 - 24 yrs) enjoy opera  “High culture” performing arts preferred by smaller segment of population
  • 7. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-7 Listen to This By Mark Evan Bonds Today’s Trends  Modern musical theater based on operas, mythology, literature: West Side Story (Romeo and Juliet) Rent (La Bohème)  Supertitles introduced--translations of libretto flashed across top of stage (the proscenium)
  • 8. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-8 Listen to This By Mark Evan Bonds Support for the Arts  National Endowment for the Arts (NEA)  State and local government funding  Community Arts Organizations  Foundations, Businesses  Individual Philanthropists  Consumers
  • 9. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-9 Listen to This By Mark Evan Bonds Let Your Voice Be Heard  Contact elected officials, and tell them what you want supported through your taxes.  Provide feedback to performing arts organizations through questionnaires, mail, email, fax, or telephone surveys.  Subscribe to arts organizations’ newsletters.  Buy season tickets to a series you particularly enjoy--use your pocketbook.
  • 10. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-10 Listen to This By Mark Evan Bonds Finale  ENJOY!