As a Student of Management Sciences I've been assigned a group project, It was about to take a survey of the organization by interviewing the middle or upper level manager. Outline of the project was related to its vision, mission, Swot, Organizational Structure, Organizational Culture and more Relevant topics. We thank Professor Obedullah Shiekh for motivation and appreciation.

1. “This is a national organization and serving PIA is
serving Pakistan”
-Air Marshal Arshad Malik
CEO PIA
BY
MUDASIR ZAFAR IQBAL
SAAD RIZWAN
SAMAR ARIF
EBAD UR REHMAN

3. VISION
PIA’s vision is to be a world class profitable
airline, meeting customer expectation
through excellent services, on-time
performance, innovative products and
absolute safety.
Employee teams will contribute towards making PIA a global
airline of choice through:
• Offering quality customer services and innovative products.
• Using state-of-the-art technologies.
• Ensuring cost-effective measures in procurement and
operations.
• Developing Safety Culture.

4. OBJECTIVES
•PIA focuses on quality objectives without
compromising safety and legal requirements.
•Preventing all aspects that can lead to un-
acceptable impacts on environment.
•Ensure the management of occupational health and
safety of our employees.

5. MANAGERIAL
FUNCTIONS
AND
HIERARCHY
CEO
DIRECTORS
|DEPARTMENTAL HEADS|
GENERAL MANAGERS
|DIVISIONAL HEADS|
DEPUTY GENRAL MANAGERS
|SECTION HEADS|

6. President & Chief Executive Officer
Air Marshal Arshad Malik

7. AVM Noor Abbas
Advisor to President & CEO
Syed Ijaz Mazhar
Chief Operating Officer
Ali Tahir Qasim
Chief Commercial Officer
Asad Abbas
Chief Financial Officer
Capt. Uzair Khan
Chief of Flight Operations
Amir Ali
Chief Technical Officer
Leadership Team

8. Departmental Manager Roles and skills
needed for relevant roles
• Roles are defined and clear
• Manager’s roles are responsible for their functions
• Roles can be operational, technical or administrative

9. Skills:
 Excel in their particular field
 Sales staff must know how to sell
 Passenger handling staff has to provide checking
facilities at airport
 Engineering staff and pilot must make sure that
equipment are safe and the aircrafts as well
 Cabin crew must know how to serve the
passengers on board

10. SWOT
STRENGTHS
1. LEADING MARKET
POSITION
2. SUPERIOR
OPERATIONAL
STRUCTURE
3. NETWORK
PRESENCE
WEAKNESSES
1.GOVERNMENT
INFLUENCE
2. DEBT
3. REALIANCE ON OIL
PRICES
OPPORTUNITIES
1. ROUTES AND FLEET
2. Growing Demand
For Low Cost Airlines
3. Shifting Customer
Needs
THREATS
1. STRONG
COMPETITION WITH
AIRBLUE
2. HIGH INTREST
RATES
3. FOREIGN CUURENCY
EXCHANGE RATES
SWOT Analysis

11. POLITICAL FACTORS:
• Political stability in recent years.
• If government will perform well (consistently), then
there will be more investment in the form of purchase
of new airplanes and latest technology.
ECONOMIC FACTORS:
• Global depression in the North America, South
America, Australia and Europe.

12. Current issues and challenges
faced by the organization
SOCIAL FACTORS:
• Money on entertainment hence increasing the need of in-flight entertainment
systems.
• Hajj attracts a huge number of customers.
TECHNOLOGICAL FACTORS:
• Innovations in the reservations and booking systems.
• In-flight entertainment systems
• Auto check.
• Internet plays a key role in e-ticketing as consumer can easily reserve tickets or
check the status of the flight.
• consistently exceeding customer expectations.

13. LEGAL FACTORS:
• Airlines legislations and policies have a direct impact on the performance of PIA.
• PIA has attacked new legislation which will force them to pay greater compensation to customers in
the event of overbooking, cancellations and delays.
ENVIRONMENTAL FACTORS:
• PIA a symbol of national pride
• It should be a choice airline operating profitably on modern commercial concepts
capable of competing with the best in its entire international and domestic markets

14. • All Boeing 777s and A320 aircraft in PIA fleet
are operational now
• Proper aircraft spared inventory planning
program
Current issues in the
organization and
Challenges faced by
the organization

15. Competitors
• Qatar Airways
• Emirates
• Saudia Airlines
• Air India
• Air blue
• Best engineering facilities
• Best trained pilots
• National flag carrier
Competitive advantages

16. Resource
Allocation
• Top management of any
organization, if committed for
ensuring Safe Operations, need
intelligent data, analysis, reports
and risk based recommendations
from middle management
• PIA establishes solid foundation for
Risk Based Resource Allocation
Capabilities of an organization

17. • At first, there was over employment
in the organization
• There were no people available for
the task so they switch the
responsibilities of the employees.
• According to their specialty,
management has switched or swap
their jobs.
Division of Labor

18. CSR and the organization role
positivenegative towards CSR
PIA contributes towards social responsibility for the society
towards green environment and protection of natural
resources.

19. Ethical considerations &
challenges & managerial
initiatives
• Setting Safety policy and objectives
• Safety Risk Management
• Safety Assurance
• Safety promotion

20. Stimulating innovation & managerial
roles in this context
• They are moving towards the change
• The whole in-flight entertainment system
• Whole ticketing process
• As well as they are dedicated towards the
better customer care

21. Training and
Development
At PIA Training Centre (PTC), specialist instructors
are assigned to
• Impart rigorous training to those who fly
• To those who provide front line Airport
Services
• To those who service and maintain various
types of aircraft
Key functions:
• To maintain centralized training database of all
PIA personnel for organizing HR activity.
• To maintain regular contact with vendors
regarding new functionalities, modifications
and additions to update training programs and
development of the instructors
• To conduct courses, workshops, seminars,
conventions.

22. Strategic
Management
Process
• The sources said more new routes have
been planned which will commence soon
• These include Sialkot-Paris-Barcelona,
Peshawar-Sharjah, Peshawar-Al-Ain and
Multan-Sharjah.
• Other steps were to increase frequencies
and capacity on profitable routes like
Jeddah and Medina.
• Other measures adopted included
retrieving company.
• Vehicles and eliminating fuel allocations
accordingly.

23. HR Policies
• Creating a culture in which employees
are close-knit and where top
management focuses on its personal
asset.
• Partnership among different levels of
management, improves collaboration
between different departments.
• Political influence and interference
that effects fairness of recruitment
policies poses challenges for HR
management.

24. Performance
Management Systems
and Appraisals Adopted
Financial
includes:
• Increase
salary
benefits
• Medical
• Travelling
• Children
benefits
• Pension
Non-financial are:
• Personal
recognition
• Appreciation
• Promotion
• Performance
appraisal

25. PART B

26. ICT
STRUCTURE
PIA’s IT department’s
• Programmers and Project
managers are responsible
for building of state-of-the-
art software packages.
• Source of in-house
software design,
development and
maintenance.

27. PROFIT
MAXIMIZATION
TECHNIQUES
 Increasing Revenue Method
• By increasing sale
• By increasing price
• By increasing capacity
 Cost Minimization Method
• Control expenditures
• Cost cutting procedures
• Reviewing contracts

28. CSR & Ethical
Issues and Their
Response
They don’t have such CSR or
Ethical considerations but they
have no compromise on quality
on services providing to
customers and according to
them by listening to their
customers they made it.

29. Barriers for PIA
• Loss of RS.400 Billion
• Political Influence
• Public Reputation
• Misconception about Staffing or over
staffing

30. Young graduates must be dedicated to join the national carrier. They have to respect their
national airline and must have PIA’s exposure at once. this will help PIA in tremendous ways.
-Ali Abbas
DGM Flight operations
Their Advice to Young
Graduates of Today

31. Our Views About The Organization
MUDASIR ZAFAR IQBAL: “I see the professionalism and
dedication in the employees from lower level manager to all
upper level managers all were seems to be passionate and loyal
with their work. The attitude was progressive, they have
experienced staff with the exposure of almost 20 to 30 years
this was the best ever loyalty that I’ve ever seen towards any
organization”.
SAMAR ARIF: “The staff, the whole organization was well
managed and professional with their work. They are working
every day and night to serve the people. The DGM, Mr. Ali
Abbas was very co-operative with us. He provided us with all the
information regarding to our project without any misleading”.

32. SAAD RIZWAN: “Both organizational behavior and
professionalism is very important for an organization which
especially of airline sector and in case of PIA they seemed to be
very professional and their behavior was pretty impressive
too.”
EBAD UR REHMAN: “I, and my team was so curious and we
were thinking that a organization which is affiliated with
government would be not good in their professionalism and
cooperation but surprisingly we were wrong and there was a
very healthy and productive environment there”.

33. Should you choose your career in their
organization, what will be the
requirements and process?
• Once in our life or once in our
career well surely join PIA for a
greater exposure.
• The requirements are: For any
officer category they must be
one of these Graduate degrees
or specialization in: BE, MBA, CA.
• Process is very simple and
merit based, DGM said us that
PIA publish advertisements and
this is the only way to get job in
PIA.

34. PART C

35. COMPARISON WITH AIRINDIA
PIA
• PIA has 34 aircrafts and it is awaiting the
orders of 8 additional aircrafts which will
take the total to 42
• PIA flies to Beijing and Manila in Asia and
Birmingham, Manchester, Copenhagen, Oslo,
Athens, Rome and Istanbul in Europe. All
these Air India does not.
• Pakistan International Airlines has a better
route network than Air India.
• PIA too has poor punctuality record. The 13%
delayed flights, but it is much better than
India
• PIA occurred a net loss of 56.25% of its
revenue Air India
AIR INDIA
• AI operates 132 and more advanced aircrafts
like the 787 DL
• The aircraft maintenance services are better
in India as the engineers are more skilled.
• AI is a member of Star Alliance, the largest
alliance in the world, so it provides
connectivity to more than 270 destinations
across the world.
• The in-flight entertainment system of AI is
better as it provides a large no. of choices to
its passengers.
• It is the 3rd least punctual airline in the world
by 38% of its flights being delayed.

36. Advise to young
Graduates of Today
“Make us proud by choosing PIA and we
will look after you (passengers) and
together we will achieve greater heights not
only for PIA but for our pure land Pakistan.“
-Air Marshal Arshad Malik
CEO PIA
THANK YOU