Más contenido relacionado


Lecture 1.pptx

  1. Copywriting and Conceptualization: A CREATIVE INTRODUCTION
  2.  What is Copywriting?  Why is Copywriting Important?  What Skills Will be Developed in this Course?  What Will be the Course Outcome?  How to Get Started? Content
  3.  Students will learn how to create effective copy that will engage customers and encourage them to take action. What Will be Covered in this Course?
  4.  Copywriting is the art and science of creating persuasive, engaging, and memorable content for marketing purposes.  It is the practice of crafting words and phrases that are used to promote a product, service, or idea. What is Copy Writing
  5. 1. Billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisem ents, 2. sales letters and other direct mail, 3. scripts for television or radio commercials, taglines, white papers, social media posts, and 4. other marketing communications They are generally known as website content writers or copywriters if their work appears mostly on the Internet. 1. A content writer helps create online advertisements, webpages, email newsletters, blog posts and social media posts. Why is Copy Writing important
  6.  Copywriting is important because it is the foundation of effective marketing. It helps to create an emotional connection between the brand and the consumer.  It also helps to drive sales by providing clear information about the product or service and its benefits. Why is Copy Writing important
  7.  Copywriting consists of several elements, including tone, style, structure, and keyword optimization The Elements of Copywriting Here is a clever cut-out direct-mail piece highlights the insignificance of many door-drop leaflets as compared to the importance of blood donation. Copywriter: Simon Robinson Art Director: Maya Rowson
  8.  There is nothing really new in life. It’s simply a matter of taking previous pieces of knowledge and putting them together in a unique and different format Experience Create Ideas
  9. Common Mistakes
  10. Who knew Target sold computer desks specifically for black kids? A better way to phrase this would be “Kid’s Computer Desk – Black.”
  11. Copy Writing Basics Write lot of Headlines Understand your reader/audience Make Specific Claims Use Tell them where to go Add a sense of Urgency
  12. Copy Writing Basics AIDCA Actionable Convincing Desirable Interesting Attractive In other words, turn Features into Advantages and Benefits…..