If you want to nourish your tastebuds with unique flavours and to experience a distinctive relaxing environment while going through different cultures and histories at the same time, then come to Afghan Cameleers Restaurant. Afghan Cameleers is a place of creative authentic Arab-Afghan tastes. Our chefs have marvellous expertise in traditional Afghani and Middle Eastern foods with no comparison. We are deeply inspired by Afghan Cameleers who shaped Australian outback between 1860 to 1930 and built their initial networks with local people and exchanged their traditions and values. This restaurant is a continuation of their deep legacy which will keep us reminding their contributions. Note that this presentation was prepared for in-class session and discussion.

1. Afghan Cameleers Restaurant
“a place of creative ethnic Arab-Afghan tastes”
“In remembrance of brave men who shaped Australian outback”

2. Business Structure & Location
▪ Business structure: Partnership underACT-PartnershipAct 1963
▪ Business location: 4,500 square foot space in ManukaTerrace, Griffith,
Australian CapitalTerritory, 2603
▪ Date established: November 01, 2017
▪ Business owner(s): Abdul Majeed; u3165563
Yasir Arslan; u3178801
MatarAl Mansoori; u3169702
General Manager
Marketing/ Sales
Manager
Business & Finance
Manager
Operational
Manager
Social Media
Manager
Head Chef Sous Cooks
Line CookPrep Cook
Waitress, runner, dish washer, cleaner, sommelier and bussers
Book
Keeper
Sales
Agents
Host & Hostess
Total Staff= 37
Proposed Job
Title/Position
Name Expected staff turnover Skills or strengths
General Manager Abdul Majeed
Business Partner
(Permanent full-time)
Graduated in business administration,
10 years’ experience in the industry
Business + Finance
Manager
Yasir Arslan
Business Partner
(Permanent part-time)
Master in business an administration,
10 years’ experience in the industry
Marketing + Sales
Manager
Matar
Mansoori
Business Partner
(Permanent part-time)
Graduated in marketing, public relation,
10 years’ experience in the industry
2

3. Mission Statement, What we do and Serve?
▪ To provide an incomparable unique relaxing dining experience that nourishes our
customers’ grown-up tastes through authentic Afghani & traditional Arabic
cuisines while sharing cultures and histories by keeping our distinguished
concepts fresh, exciting and competitive in local food service industry.
3

4. Competitors & S.W.O.T Analysis
Strengths Weaknesses
• AuthenticAfghani andArabian food in
Canberra.
• Product differentiation.
• Aesthetically unique - multicultural
history.
• High-quality food offerings of organic,
low cholesterols
• Easy payments plans and promotions for
students, pensioners
• Recruiting and retaining quality
employees
• Lack of brand awareness due to its
new launching
• Seasonal food product line creates
bottlenecks in cash flow
• Single operation without any
branches
Opportunities Threats
• Growing market with little barrier
• Increasing sales opportunities
• Diverse menu designs.
• Spreading overhead amongst multiple
vendors.
• Extended operational hours
• Staff retainment, increase wages
• Competition by other traditional
food restaurants
• Rising operating costs
• Social norms (balanced diet)
• Government regulations
Competitor Established Value Strengths Weaknesses
Koochi Afghan
Café
January 2013,
Gungahlin, (25
Km away)
Middle Eastern
Afghani
restaurant,
lower price
Lower Price, loyal Arab and
Muslim community living in
its vicinity Gungahlin, ACT
Restaurant size, limited
food variety, concentrated
hilal food customers,
technological disparity
Saffron
Restaurant
2013 Kingston,
ACT (1.5 km
away)
High quality
and service
Menu, Lebanese and
Mediterranean cuisine,
award winning chef owns it,
awards for excellence
Vegetarian food, small
servings for price,
overpriced drinks
Mister Zee's
Middle Eastern
Chicken & Grill
January 2016
Bunda St, City (7
km away)
Good quality
and service
Menu, Lebanese cuisine
Small portion, higher
pricings,
Yummy Yalla
Restaurant
December 2016
Philip, (10 km
away)
Price,
Lebanese
entertainment
Lebanese cuisine, Price,
loyal Lebanese community
Quality, limited food
variety capturing mostly
Lebanese customers.
Ottoman Cuisine
January 2013
Burton, (3 km
away)
Turkish taste,
Value
Chef is owner and awarded
in Turkish food. Outdoor
landscaping better view
Segmented market
focused on Turkish, poor
social media
4

5. Goals/ Objectives
▪ To be a leading traditional home style
Afghani and Arab restaurant in Canberra;
▪ To provide high quality ethnic meals at
competitive prices with its unique and
classic service;
▪ Make intellectual property more valuable
with secret trade mark;
▪ Providing necessary training to staff;
Financial objectives
▪ An increased production per month by
7.5% in the first year following by 5% & 2%
▪ Sales of $2.5 Million in the first year, more
than $5 million in the second year
▪ Keeping employee labor cost between 20-
30% of revenue
▪ Profitability in the second year and more
than 20% by third year
▪ To achieve Prime Cost Ratios lower than
65% in fifth year
▪ Profitability in the second year and more
than 15% by third year
▪ Keeping food cost under 50% revenue.
Core objectives
5

6. Details of products/services
Products Price $ Products Price $
Special/ Chef Secrets
(5 nos.)
$25 - $30 Sides (15 nos.) $5 - $7
Mains (10 nos.) $20 - $25 Breads (5 nos.) $4 - $6
Starters/ Grills (10 nos.) $15 - $20 Desserts (10 nos.) $8 - $10
Vegetarian (5 nos.) $13 - $15
Hot drinks
(5 nos.)
$4 - $5
SpecialTakeaway
Pides & Shawarma
(10 nos.)
$12- $ 15
Soft Drinks
(5 nos.)
$4 - $5
Rice(5 nos.) $10 - $12 Wines (5 nos.)
$6 - $10 per
glass
Total Product: 85
Both dine in and takeaway
Summer Winter
October-March April to September
Monday 12:00PM to 10:PM 12:00PM to 08:PM
Tuesday 12:00PM to 10:PM 12:00PM to 08:PM
Wednesday 12:00PM to 10:PM 12:00PM to 08:PM
Thursday 12:00PM to 10:PM 12:00PM to 08:PM
Friday 12:00PM to 10:PM 12:00PM to 08:PM
Saturday 12:00PM to 12:AM 12:00PM to 10:PM
Sunday 12:00PM to 12:AM 12:00PM to 10:PM
6

7. FINANCE:Sources of Capital
1%
5% 3%
27%
54%
6%
4%
Total Start-up Cost = $1.3 Million
Registration
Insurances & Licenses
Marketing & Advertisement
Equipment/ Capital Cost
Start-up cash (6 months)
Business fit out/ Renovation
Others
Abdul Majeed, 50% Shares
• Saving Bond $250k
• Bank Deposit $250k
Yasir Arslan, 30% Shares
• Bank Deposit $150k
• Future Salaries $30k
Matar Mansoori, 20% Shares
• Bank Deposit $100k
• Future Salaries $30k
▪ Crowdfunding $ 50k (free delivery)
▪ Debt (family/ friends) $ 566k (12.65%, 1 year)
▪ Debt (Credit Card) $ 150k (15%, 1 year
▪ Debt (BusinessAngle) $ 80k (12%, 1 year)
Total interests : $ 98,450
Registrations $20 k
Insurances & Licenses $70.50 k
Marketing & Advertisement $39.50 k
Equipment/ Capital Cost $366.15 k
Start-up cash (6 months) $ 750 k
Business fit out/ Renovation $84.50 k
7

8. Financial Analysis (Three Years Operation)
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1 2 3 4 5 6 7 8 9 10 11 12
SalesVariation (2018, 2019 & 2020)
Year 2018 Year 2019 Year 2020
Revenue 2,477.5 7,492.2 12,525.2
Less Cost of Goods Sold 1,220.2 3,232.3 4,840.7
Total Expenses 1,625.2 2,113.6 2,171.4
Operating Income (Loss) -367.9 2,146.3 5,513.1
Gross Profit (Loss) 1,257.3 4,259.9 7,684.5
Net Income -367.9 1,535.5 3,859.2
Cash surplus / (deficit) (170,545) 129,800) (126,255) (123,553) (119,147) (69,484) (64,384) (86,649) (66,629) (50,997) (29,335) (33,597)
Bank Balance
Start of month 750,000 579,455 449,655 323,400 199,847 80,700 161,216 96,831 90,182 83,553 82,556 53,221
End of month 579,455 449,655 323,400 199,847 80,700 11,216 96,831 10,182 23,553 32,556 53,221 19,624
Bank Loan-1 (Credit Card) Business angle Job salaries Crowdfunding
150,000 80,000 60,000 50,000
8

9. Financial Analysis (Three Years Operation)2477.5
7492.2
12525.2
2845.4
5345.9
7012.1
-367.9
1535.5
3859.2
YEAR 2018 YEAR 2019 YEAR 2020
SALES PROJECTION
Sales $K
COGS Cost $K
Net Profit $K
Customers Growth:
7.5% year 2018 (25 per day to 118), 5% year 2019 (25 per day to 201), 2% year 2018 (255)
9
750
579
450
323
200
81
161
97 90 84 83 53
(170.54)
(129.80)
(126.26)(123.55) (119.15) (69.48) (64.38) (86.65) (66.63) (51.00) (29.34) (33.60)
80 60 50
-400
-200
-
200
400
600
800
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18
Cash In Flows and Out Flows $k (Year-2018)
Available Cash Expenditures Loans/ Reinvestment
Expenditures + Loans return $ 1.076 Million
Business Angles’ Loan
Personal Salaries
Crowd Funding

10. Break Even Analysis
Year 2019
Product
Average
Unit
Material
Cost $
Average Unit
Labour Cost
$
Average Unit
Variable Cost
$
Average
Unit Sale
Price $
Total No. of
Item sold/ year
Average
item sold/
month
Total
Sale $
Weighted
proportion %
Contribution
margin per Unit
Contribution
margin %
Total
Fixed
Cost $
Product
Fixed
Cost $
Breakeven
Unit/
month
Break Even point
of sales ($)/ month
Product #1 18 8 25 32 31,070 2,589 82,848 12.8% 6.86 21%
632,446
80,638 980 31,346
Product #2 14 6 20 28 51,783 4,315 120,820 18.6% 7.74 28% 117,597 1,266 35,451
Product #3 9 5 15 22 62,143 5,179 113,938 17.5% 7.45 34% 110,899 1,240 27,291
Product #4 7 4 11 18 37,291 3,108 55,944 8.6% 6.65 37% 54,452 682 12,282
Product #5 7 4 10 16 45,998 3,833 61,328 9.4% 5.685 36% 59,692 875 14,000
Product #6 5 2 7 14 22,063 1,839 25,746 4.0% 6.86 49% 5,059 304 4,262
Product #7 3 2 4 8 46,607 3,884 31,072 4.8% 3.68 46% 30,243 685 5,479
Product #8 3 1 4 6 103,566 8,631 51,786 8.0% 2.08 35% 50,405 2,019 12,117
Product #9 4 3 7 12 46,607 3,884 46,608 7.2% 5.1 43% 45,365 741 8,895
Product #10 2 1 4 6 50,501 4,208 25,248 3.9% 2.395 40% 24,575 855 5,130
Product #11 4 1 5 6 34,443 2,870 17,220 2.7% 0.82 14% 16,761 1,703 10,220
Product #12 5 3 8 12 17,224 1,435 17,220 2.7% 4.26 36% 16,761 328 3,934
Contribution margin for year 2019 = Sales $ - Variable cost $ = $ 6,859,803 Conclusion: Break Even will be achieved in January 2019
Cash surplus / (deficit) 83,529 150,271 158,702 166,293 170,117 155,466 157,205 213,459 250,595 292,486 304,644 270,958
Bank Balance
Start of month 19,624 103,153 253,424 412,126 578,419 748,536 904,001 1,061,207 1,274,666 1,525,260 1,817,747 2,122,391
End of month 103,153 253,424 412,126 578,419 748,536 904,001 1,061,207 1,274,666 1,525,260 1,817,747 2,122,391 2,393,349
10

11. Product 1 (January 2019)
Total Fixed Costs (TFC) 9,876
Average Unit Material Cost $ 15.80
Average Unit Labour Cost $ 6.60
Average UnitVariable Cost $ 22.40
Average Unit Sale Price $ 30
Average item sold in Jan 1,771
Total Sale $ 53,136
Contribution margin per Unit 7.6
Contribution margin % 25.3%
Breakeven Unit 1,301
Break Even point of sales ($) 38,986
Total Cost
Total Revenue
Profit (Loss)
BEP
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
0 500 1,000 1,500 2,000 2,500 3,000
Units (Nos.)
Break-Even Point
Total Cost
Total Revenue
Profit (Loss)
11

12. THANKS FORYOUR
ATTENTION
ANY
QUESTION?
Abdul Majeed
u3165563
Matar Al Mansoori
u3169702
Yasir Arslan
u3178801