2. What is there in it
Introduction – Communication
Communication Process
Communication Barriers
Overcoming Barriers
Audience Analysis
3. Introduction
Communication
The word communication is derived from a
Latin word ‘Communis’ which means to share
or to participate.
Two-way process of reaching mutual
understanding, in which parties involved
exchange information, news, ideas and
feelings.
8. Communication
Barrier
Barrier – Reason behind an un-effective
communication.
Types of Communication Barrier.
o Semantic Barrier
o Physical Barrier
o Organizational Barrier
o Emotional Barrier
o Personal Barrier
o Technological Barrier
o Cultural Barrier
13. Communication
Barrier, Cont....
Personal Barrier
In Superiors
o Lack of Time
o Lack of Confidence
o Lack of Proper Communication Channel
In Subordinates
o Unwillingness to Communicate
o Fear from Superior
16. How to overcome
communication Barrier
Evaluate Feedback
Improve listening skills
Improve writing skills
Avoid credibility gap
Clarify ideas before communication
Put consideration
Be aware of language, tone & content
18. Audience Analysis
Audience is basically a big group of
receivers.
Audience analysis is a task includes
assessing the audience to make sure the
information provided to them is at the
appropriate level.
Defining an audience requires the
consideration of many factors, such as
age, culture and knowledge of the subject.
After considering all the known factors, a
profile of the intended audience can be