Bike Stop is launching a new ride-sharing service in Bangladesh using specially designed bikes with sidecars. Their mission is to provide a safe, secure, and affordable commuting solution. They aim to target both male and female commuters by offering a more comfortable ride than competitors, while also creating investment opportunities. Bike Stop will focus on penetrating the market in Dhaka initially and hopes to improve traffic conditions and make commuting easier.

1. Munaem Mostofa Nousheen Tabassum Tamjid Hossain
TEAM

2. COMPANY’S MISSION AND VISION
11/15/2018 2
Our mission is to provide a safe and secure
ride-sharing platform along with investment
opportunities with a good return
To emerge as the
most reliable ride-sharing app
MISSION
VISION

3. BIKE STOP
Your One Stop Commuting Solution

4. COMPANY’S ROAD MAP
4
MONTH 1
MONTH 2
MONTH 2
MONTH 3
6 MONTH ONWARDS

5. PROBLEM IDENTIFICATION
5
Worsening traffic
conditions
Long queue at the bus
stop
Road Safety High taxi fare
The hassle of
bargaining

6. OPPORTUNITY IDENTIFICATION
6
Increased demand for working
women
Fast commuting
Employment creation Comfort with reasonable costing
A platform for investing
Two people can ride at once

7. CORE IDEA AND OBJECTIVE
7
Maneuverability of a bike
without the fear of falling
over, along with the option
of sharing a ride with other
commuters
Creates the opportunity for
budding investors to spend
their money on a secure
venture that will be
profitable with minimal risk
Let your phone embark
your destination
Both the biker and the bike is
tracked by the company,
allowing both customers and
investors to track them at all
times
BIKE STOP
With an intent to improve the traffic conditions in bangladesh, our company hopes to make commuting safer, effortless and
friendlier for men and women alike.

8. FEASIBILITY AND COST BREAKDOWN
8
Bike Stop:27 tk
Uber Moto:30 tk
Pathao: 25 tk
Base fair
Bike Stop: 0.75 tk
Uber Moto: 1 tk
Pathao: 0.5 tk
Per minute
Bike Stop: 12 tk
UberMoto: 12 tk
Pathao: 12 tk
Per km
Bike Stop: 39.75 tk
Uber Moto: 43 tk
Pathao: 37.5 tk
Total
27
0.75
12
39.75
The cost was broken down with the intention of
hitting the industry average and to find a
common ground between a comfortable journey
at an affordable price.
The ride sharing between consumers feature
also reduces the price and offers a flat 50 tk
discount for the two people sharing it.
Bike Stop

9. FEASIBILITY AND COST BREAKDOWN
9
Entity Percentage of profit shared
Investors
15,800 tk
50%
BikeStop
7,900 tk
25%
Riders 4,740
tk
15%
Maintenance
3,160 tk
10%
Avg. Commuting distance
7.5km
EARNINGS
162 tk
Average
10 Rides
Revenue
7.5km in 60 minutes per ride.
10 rides per day.
Monthly average:10x30{(7.5x12)+(60x0.75)+27}
+48,600 tk
Driver Wages
2 Drivers per day, 12 hour shifts, base
wage per month 6000 tk each
-12,000 tk
Fuel Cost
Average fuel cost 5000 tk per month
-5,000 tk
Monthly Profit 48,600-5,000-12,000
Operating Profit
+31,600 tk

10. Garage and Office
Cost
700,000 tk
Initial 10 Bikes
worth 200,000 tk
each
2,000,000 tk
App Development
300,000 tk
Budget Allocation
Base
Investment
250,000
Tk
Cost 200,000 tk
Base Profit
50,000 tk
160,000 tk Bike
30,000 tk Side
Car
10,000 tk Misc.
Investment Cost

11. 11
SEGMENTATION
TARGETING
POSITIONING
Bike Stop is attempting to penetrate an already existing market with multiple
competitors fighting for the same customer base, Bike Stop will rely on its
innovation, affordability and convenience to create a place for itself as a
reputable brand in the market.
SEGMENTATION
Psychographic segmentation for low to middle income group
people who have to travel everyday
TARGETING
Bike Stop will target undifferentiated market where it will offer
one service to the entire market
POSITIONING
Bike Stop’s sidecar, benefits both male and female
commuters to travel comfortably (positioning by attributes
and benefits)
MARKETING S-T-P

12. MARKETING MIX
12
PRODUCT
A ride sharing app that connects drivers
who don’t own a bike to customers that
requests a ride through the app
PRICES
Bike Stop will charge customers 130. tk
for the average 7.5km distance, with an
additional discount for two people
sharing the same ride costing them a
total of 180. tk
PROMOTIONS
Promo code
1st ride free
PLACE
The service is currently available in
Dhaka city only
PHYSICAL EVIDENCE
The bike and the driver’s uniform
consisting of the logo of the service
PROCESS
Users can give a review and rate the
driver at the end of the trip based on
their experience
PEOPLE
Drivers will be specially trained to drive
the bikes
PRODUCTIVITY
2 person can travel with almost the same
cost of travelling for one person
8 P’s

13. 13
Bike Stop’s
uniform will
contain its
signature blue
colour on its
t-shirt, followed
by a logo on the
helmet to attract
potential
customers while
on trips.

14. 14
In order to promote Bike Stop the company will
distribute branded goodies and gifts on crowded
locations containing potential customers. The
marketing team will also introduce the idea at
universities through booths.
Further promotion will be done in the form of
discounts and free rides based on ongoing
trends.

15. This campaigning strategy will allow us
to target customers of different age,
profession, interests, likes and dislikes,
etc. making it easier to reach the
undifferentiated consumer mass.
SOCIAL METRICS
Will allow us to identify how many
times our users have used the app, in
order to get a better idea of the existing
customer base.
RETENTION RATE
Signing up with various advert firms and
networking sites in order to expose our
content to as many people as possible
allowing us to penetrate the already
competitive market.
TRAFFIC SOURCES AND CHANNELS
CAMPAIGN METRICS

16. SITUATION ANALYSIS
16
Product
Competitiveness
Distribution
Opportunities
and issues
Environmental
The Product is specially designed
to be accustomed to suit the
traffic and road conditions of
Bangladesh in particular
The riders, investors and the
customers will be connected
through the mobile app, starting
from the capital, Dhaka city and
then venturing out throughout
the nation
A detailed SWOT analysis is
conducted on the next slide
Bike Stop is significantly safer and
more convenient than its
competitors as its innovative
design would not only reduce the
chances of accidents but also
allow female commuters to travel
more comfortably
Bike Stop will also be able to
carry two customers safely with
its additional side bike, making it
more efficient and hence cheaper

17. SWOT ANALYSIS
17
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
S
W
O
T
● Comes with a sidecar
● Convenient for females
● Increased stability
● Trustworthiness
● Job opportunity
● Slower than
two-wheelers
● Cannot dodge
traffic
● Huge demand from
working women
● Two people can travel
at once
● A platform for investing
● Cannot succeed without
investors
● Requires separate road
permit
● Training cost for inexperienced
drivers

18. COMPETITOR ANALYSIS
18
1
Pathao
Bike
2
Uber Moto
3
Shohoz
Rides
4
OBHAI
Clearly the most recognized and the pioneer of
the industry, their low price and the sheer
number of drivers, makes them fast, efficient
and simple to use
Uber moto,undoubtedly the oldest and
biggest brand image, with the highest
goodwill amongst all the others in this list
Pathao uses existing drivers or regular
commuters and their bikes as its primary
transport, which not only makes the rides
uncomfortable and unsafe but also raises
questions on the company’s safety issues
The most expensive out of all the
competitors, and fewer number of available
bikes is what drags the company’s market
shares down
Shohoz is simple and easy to use and the
third largest competitor in terms of riders
OBHAI is known for its diversification, it
provides services for cars, bikes, microbuses
and CNGs making it an all in one solution,
Furthermore their sister concern known as
OBON also branches out to the female
market in commuting
The ios app is extremely buggy, making the
company unreliable, and lack of proper
marketing effort is Shohoz’s biggest
drawback
The biggest drawback is OBHAI’s failure to
penetrate the market that's currently in
control of Pathao and Uber
Pros Cons

19. INDUSTRY RISK
19
02
01
● A better public transportation
system like metro rails and better
buses in Bangladesh will create
difficulties for almost all ride
sharing companies
03
● Bike Stop’s operation also relies
heavily on oil prices, a surge in
that industry could lead to adverse
effects on the company
● The Defining feature that
separates bike stop from the
crowd could also be easily copied
by its competitors