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Be Here: Main Street
Authentic stories about local cultural and natural resources
Told by the people who know them best
Shared for free
On open and location-based platforms
To diversify and amplify community voices
And connect communities, people, and common causes
At home and around the world.
43
2
What are the goals of Be Here: Main Street?
1 Create a sustainable eco-system
for sharing local culture through
new connected technologies.
Capacity building for community
members in using digital and
mobile technologies and the
power of storytelling.
Make cultural content an
engine that drives community
transformation through new
and renewed partnerships.
Foster cultural exchange
through sharing and learning
what makes each community
unique and important.
Connecting Communities
State Project Manager & State Storytelling Ambassador
Local Project Coordinator in Eufaula
Local Project Coordinator in Decatur
Local Project Coordinator in Alexander City
`
Local businesses, other museums,
Schools, Local Council, the
community down the road, etc.
`Teachers, bartenders, waiters, inn
keepers, the kid down the block, etc.
Local Project Coordinator in Spanish Fort
Local Project Coordinator in Jasper
Local Project Coordinator in Selma
Month 1 & 2
Pre-Exhibit
• Local Project
Coordinator
Training
• Determine
Repository of
Content
• Identify
Community
stakeholders
• Schedule Local
Events
Month 3 & 4
During Exhibit
• Record and
Share Stories
• Host
Workshop(s)
for Citizen
Storytellers and
staff
• Nurture
Community
Partnerships
Month 5 & 6
Post Exhibit
• Analysis and
review: What
worked, What
didn’t?
• Determine
Project Legacy:
Depvelop 6 (or
12) month plan
Local Involvement
What is cultural
storytelling?
audio videotext images
Elements of Storytelling
immersionlocation
Non
immersive
stories
Geolocation is…
the identification
of the real-world
geographic location
of a point of interest
or, more broadly,
of its stories
Immersive
stories
through
geolocation
YouTube SoundCloud
Other
free/open
platforms
Digital Platforms
Izi.TRAVEL Tumblr.
Smithsonian
Institution
Stories from
Main St
Your tours could live here.
Imagine a whole new audience.
Your tours could live here.
Imagine more people listening to stories.
A blanket of stories…
Powered by:
Be Here:
Baltimore
Currently
over 400
locations
with stories
& growing!
Powered by:
story?...
Grouping Stories
The whole becomes
greater than the sum
of its parts.
Stories grouped around
a theme create a
greater narrative, a
cause… a movement.
A tour is…
a group of 10-15
stories that are
connected by a
common theme.
A typical stop on
a tour is between
1-3 minutes.
Share your passion...
Resources and Tools
Your own community State Project Manager
WebinarsStorytelling toolkit
Chances are someone in your own
community knows the basics of
storytelling, interviewing or digital
skills and can help out!
Over the next 18 months,
MuseWeb and MoMS will offer free
webinars on specific topics for the
two pilot states. They will be made
available at http://MuseWeb.us
and the MoMS website.
MoMS and MuseWeb have developed
a handbook that covers storytelling
basics – Free to download from the
MoMS website and
http://www.museweb.us/be-here-
main-street/
After looking within your own
community, the state project
manager is a wealth of information
and will have connections to
alternative resources.
43
2
What’s in it for YOU?
1Community-wide capacity building
in 21st century skills.
Develop powerful new
relationships within communities
though digital media.
.Localize the MoMS Exhibition and
put your states, communities and
stories on the map (literally).
Creating a lasting legacy beyond the
MoMS traveling exhibition.
Questions?
#bHereMainSt @MuseWeb
Nancy Proctor
Executive Director
Selwyn Ramp
Project Director
Nancy@MuseWeb.us
@NancyProctor
SlideShare.net/NancyProctor
Heather Shelton
Digital Curator
Selwyn@MuseWeb.us
@SelwynRamp
Heather@MuseWeb.us
@MuseumsAgo
Contact Details
www.MuseWeb.us/be-here-main-street
www.MuseumsandtheWeb.com

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Be Here: Main Street Project

  • 1.
  • 2. Be Here: Main Street Authentic stories about local cultural and natural resources Told by the people who know them best Shared for free On open and location-based platforms To diversify and amplify community voices And connect communities, people, and common causes At home and around the world.
  • 3. 43 2 What are the goals of Be Here: Main Street? 1 Create a sustainable eco-system for sharing local culture through new connected technologies. Capacity building for community members in using digital and mobile technologies and the power of storytelling. Make cultural content an engine that drives community transformation through new and renewed partnerships. Foster cultural exchange through sharing and learning what makes each community unique and important.
  • 5. State Project Manager & State Storytelling Ambassador Local Project Coordinator in Eufaula Local Project Coordinator in Decatur Local Project Coordinator in Alexander City ` Local businesses, other museums, Schools, Local Council, the community down the road, etc. `Teachers, bartenders, waiters, inn keepers, the kid down the block, etc. Local Project Coordinator in Spanish Fort Local Project Coordinator in Jasper Local Project Coordinator in Selma
  • 6. Month 1 & 2 Pre-Exhibit • Local Project Coordinator Training • Determine Repository of Content • Identify Community stakeholders • Schedule Local Events Month 3 & 4 During Exhibit • Record and Share Stories • Host Workshop(s) for Citizen Storytellers and staff • Nurture Community Partnerships Month 5 & 6 Post Exhibit • Analysis and review: What worked, What didn’t? • Determine Project Legacy: Depvelop 6 (or 12) month plan Local Involvement
  • 8. audio videotext images Elements of Storytelling immersionlocation
  • 10. Geolocation is… the identification of the real-world geographic location of a point of interest or, more broadly, of its stories
  • 12. YouTube SoundCloud Other free/open platforms Digital Platforms Izi.TRAVEL Tumblr. Smithsonian Institution Stories from Main St
  • 13. Your tours could live here. Imagine a whole new audience.
  • 14. Your tours could live here. Imagine more people listening to stories.
  • 15. A blanket of stories… Powered by:
  • 17. story?... Grouping Stories The whole becomes greater than the sum of its parts. Stories grouped around a theme create a greater narrative, a cause… a movement.
  • 18. A tour is… a group of 10-15 stories that are connected by a common theme. A typical stop on a tour is between 1-3 minutes.
  • 20. Resources and Tools Your own community State Project Manager WebinarsStorytelling toolkit Chances are someone in your own community knows the basics of storytelling, interviewing or digital skills and can help out! Over the next 18 months, MuseWeb and MoMS will offer free webinars on specific topics for the two pilot states. They will be made available at http://MuseWeb.us and the MoMS website. MoMS and MuseWeb have developed a handbook that covers storytelling basics – Free to download from the MoMS website and http://www.museweb.us/be-here- main-street/ After looking within your own community, the state project manager is a wealth of information and will have connections to alternative resources.
  • 21. 43 2 What’s in it for YOU? 1Community-wide capacity building in 21st century skills. Develop powerful new relationships within communities though digital media. .Localize the MoMS Exhibition and put your states, communities and stories on the map (literally). Creating a lasting legacy beyond the MoMS traveling exhibition.
  • 23. #bHereMainSt @MuseWeb Nancy Proctor Executive Director Selwyn Ramp Project Director Nancy@MuseWeb.us @NancyProctor SlideShare.net/NancyProctor Heather Shelton Digital Curator Selwyn@MuseWeb.us @SelwynRamp Heather@MuseWeb.us @MuseumsAgo Contact Details www.MuseWeb.us/be-here-main-street www.MuseumsandtheWeb.com

Notas del editor

  1. https://www.flickr.com/photos/jstephenconn/5340093717 Be Here: Main Street is a pilot project developed through a partnership between the MuseWeb Foundation and the Smithsonian Institution’s Museum on Main Street program. It is powered by izi.TRAVEL, a global and mobile storytelling platform. Mention: Minnesota Humanities Center Alabama humanities foundation
  2. The Be Here project is, at its core, a cultural storytelling project that asks interested parties to put their creativity and passion to use in crafting immersive, factual stories about Baltimore – it’s history, art, culture, people, architecture, etc. ---- is a storytelling project that connects communities, people, businesses, and cultural institutions through new location-based technologies. Smart phones and social media are essential tools that residents and visitors use for information about their surroundings. Be Here capitalizes on mobile technology and offers explorers new ways to discover the surprising culture, history, and stories in a community. Using free and open platforms like social media and the izi.TRAVEL app it’s now possible for people to share great stories about locations they know, whether it’s a local landmark, a popular park, a small museum, a rich cultural site, or a beloved natural resource. The best part is it only takes a smartphone to connect people, places, history, and culture. This, together with the fact that a town’s economic success is often tied to a thriving cultural sector – and vice versa, means that Be Here: Main Street strives to forge new connections between government, local businesses and cultural institutions. Such partnerships create guided pathways between points of interest in a community that stimulate culture, tourism, and economic activity. As well as connecting them to a national digital network of cultural stories.
  3. The core goals of the Be Here: Main Street initiative are: Make cultural content the engine for driving community transformation through partnerships; Capacity building training with communities for using new (mobile) technologies and the power of cultural storytelling; Recording and ensure the open availability of stories both in situ and off site through mobile and digital media as well as other means of publicity; Foster cultural exchange through sharing and learning about what makes each community unique and important; Create lasting legacy for sharing of location specific content through free and open mobile technologies within communities.
  4. At the core of the program, is the goal to connect communities to each other, but also to others. Using the power of storytelling development/partnerships development. Storytelling has the possibility to do this because you are no longer talking about culture, but about the community – and everyone has some kind of interest in it- because they are part of it. - business development/partnerships development. As Seph Rodney wrote in the introduction to the Storytelling Handbook: “We have always told stories. … In inventing stories, we invented ourselves, through telling them to each other, we make a community. … [now more than ever] We need the light and the warmth of stories authentically told and shared. We need them especially from community members who are not typically heard—the citizen storytellers, corner oral historians who have a wealth of lived experience not found in official records or broadcast reports. Our technological tools now allow us to give local voices a new platform; we can pin content to geolocated areas that are triggered through smart phone apps. This initiative is a new and unique form of storytelling, yet it is also part of a deep tradition of making a world for ourselves in which we don’t just survive, but we thrive.”
  5. To put it simply, cultural storytelling are factual events/content told in creative and immersive ways. Voices lending to a bigger picture of a place. Their voices shouldn’t be the only one talking about a certain location – but about the feel of a place, what it is to be there- what the culture is, what makes the place unique. Like this picture of a homemade pesto burger… It’s about how it tastes– how it looks, how it smells…
  6. How can you tell these stories? A digital story can be made up of audio text, video and images, and immersion. The first are logical, the last one is a bit more abstract.- its about being in a place at a certain time- witnessing a story, not just in person, but becoming part of it. – I will explain this in the next few slides. LOCATION IS THE ELEMENT THAT MAKES THE EXPERIENCE IMMERSIVE
  7. I think we can all agree, that cultural stories we share make up a huge part of our cultural legacy. – what we leave behind, about the places we we’re from. – and I would like to present the following story to you, originally recorded for The Museum on Main Street Stories for Main Street App. … nice, right? Wouldn’t you want to know what the place looks like, and what this flag day celebration may look like that she is talking about? do you agree that would add to the story? Getting a visual clue? What if she would have been asked where she’s from. Then we can guess its about a American territory, but we can’t place this story much further than that.. There is a need to locate this type of stories on a map. We want to geolocate it.
  8. What happens when you geolocate these stories? – A lot of people ask us what geolocation is. Geolocation has been around for a while. Just think about GoogleMaps. It’s able to find a specific location and direct you towards that location because each location has coordinates attached to it. Because of popularity of mobile phones, the uses of geolocation are starting to expand. Geolocation is the new frontier for the tech industry. – and in fact, the story you just listened to, can be located to a specific location- you could SEE the area that the person was talking about-now, and 10 years from now, because that story has a place somewhere on earth. I first was going to have you all listen to the same story again, with a visual clue as to the location, but I thought that might get a little boring! …
  9. Therefore, this story is about Becky and Don, and was originally recorded for the Minnesota Humanities Center in conjunction with Water/Ways Exhibition of Museum on Main Street. Please listen & look at the pictures… … Though we cannot go to the physical location that this story is about, I have added some pictures that I was able to find online about the river and location they are talking about.- because this story was geo-located to a specific location, and I was able to easily trace where it was of relevance. Which of the two stories we listened to was more interesting? – and did the visual clues help you to relate to the story better?
  10. Story sharing is as old as the road to Rome! – and many councils and communities have been doing story collection in the past. – But with the changes of the last number of years – things like the internet, social media, and smartphones – sharing of stories has become easier then ever! Some of the well-known platforms for this are YouTube, Soundcloud, and Wikimedia Commons. And of course facebook! However, innovation in the tech sector continues, and we at the MuseWeb Foundation have started working with IZI.travel. No, it’s not a travel platform, but an open storytelling platform – much like Youtube, but geolocating stories and even building entire tours out of your individual stories on this platform! - much like guided city tours. The big difference is- Anyone can do it!
  11. The platform we like to use with this is the earlier mentioned izi.TRAVEL – an free and open platform to share stories and place them around the world- geolocating them in places that are relevant to the story.
  12. We piloted the Be Here: program in Baltimore. – and in only a summer, over 300 stories were recorded and are currently publicly available for anyone to listen to! This could be your community! – I am aware that many places around the country are not the size of Baltimore…
  13. So… Grouping of stories- What happens to individual stories if you group them together with a theme? – you build an overarching …. Theme, a cause… you could almost listen to them like a novel that is being red to you.
  14. TYPICALLY… not necessarily. As we can see- a tour, or collection of stories for example in Minnesota - there is a collection of over 100 stories recorded. We are probably all familiar with the typical museum or city tours. A grouping of 10 to 15 stories, connected together through a predefined route. Most stops are typically soundbites of 1 – 3 minutes. It is probably not hard to imagine that this is possible to do with a smartphone… But what if we think beyond the typical- imagine a city, a community, or even a country to be covered with soundbites of 1 – 2 minutes, and instead of the content creator to be leading the way- the end user decides the route, and whatever story is near you, and relevant to the location you are in, simply starts playing. – and you can create if it were a soundtrack of the city. THAT is what technology nowadays allows us to do, and the best yet- it is openly available for anyone to use.
  15. This is something you can do no-matter what & when. Even if you are not involved with the moms project until 2019! about sharing passion about elements of the broad national themes from MoMS exhibitions. Ask the meeting participants to think about how local stories will connect to the MoMS exhibit. Think about how your local stories can help your communites connect with the national When we talk about being a project for cultural storytelling, we mean that we want you to inspire others with your passion to an aspect of your specific history and culture. We don’t want to hear dry facts. We want to hear the context of behind facts. Is there music that will bring the story to life, or can you tell us about the personalities of the people you are talking about – don’t just talk about what Thurgood Marshall did, talk about who he was as a person. Help us imagine the times and the people in our heads – what is the story behind that architectural style, how did that artwork get here, what is the story behind it?
  16. You may be worried that you don’t have the skills to complete all or some of the storytelling – audio recording and editing, video recording and editing, storytelling – any of it. But there are a variety of resources out there- many unpaid- to do basic sound editing, recording and sharing of content.- But the hardest part is knowing the stories, and finding the people that have stories to tell!
  17. Whats In it for you: what you you, your communities get out of it: Capacity building using 21st century skils. Opportunities for surprising new relationships within communities. Puts your states and communities on the map. (literaly) Reaching new audiences though digital media. Creating a lasting legacy beyond the MoMS travelling exhibition visit. Opportunity to count the Smithsonian partnership beyond just the exhibition. You are a partner on this nation wide pilot project.
  18. And that’s all she wrote! Does anyone have any questions?