1.
Company profile
 Indian multinational corporation that provides IT, consulting and business
process services.
 Headquarters :- Bangalore
 Founded by Mohammed Premji in 1945.
 CEO :- Thierry Delaporte as on 6 July 2020

2.
PESTEL ANALYSIS

3.
1.POLITICAL
 LIBERALISATION
New economic policy
Development of IT sector
 SUPPORT OF GOVERNMENT POLICIES
Free trade

4.
2.ECONOMIC
 Increased foreign investment
 Economic stability of the country
 Change in economic policies
 Exchange rate

5.
3.SOCIAL
 Demographics and skill level of population
 Class structure
 Education level and standard

6.
4.TECHNOLOGICAL
 Easy reach to global customers and suppliers
 Easy access of internet
 Technological innovations
 Impact of technology on cost

7.
5.ENVIRONMENTAL
 Weather conditions
 Green technology
 Laws regulating environmental pollution
 Endangered species
 Waste management

8.
6.LEGAL
 Intellectual property laws
 Discrimination laws
 Health and safety laws
 Minimum wages
 Taxation

9.
SWOT ANALYSIS

10.
1.STRENGTH
Continuous innovation
Skilled employees
Economies of scale
Customer satisfaction
Eco-friendly products

11.
2.WEAKNESS
 Overdependence of mature markets.
 Strong concentration on the process.
 Precarious top management.
 Clients do not trust capabilities of Indian
software.

12.
3.OPPORTUNITIES
 Consultancy area
 Emerging technology
 Huge global and domestic market
 New varieties of products

13.
4.THREATS
 The high cost of human capital
 Stiff competition
 Exchange rate
 Big players in global market

14.
Thank you