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SUPERMARKET BUSINESS PLAN.pptx

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SUPERMARKET BUSINESS PLAN.pptx

  1. 1. SUPERMARKET BUSINESS PLAN PICK N CHOOSE SUPERMARKET
  2. 2. CONTENTS Executive Summary Market analysis Marketing plan Management plan Operating plan Financial plan
  3. 3. EXECUTIVE SUMMARY • The store is owned by Singh brothers. • Finance is live blood of business so before thinking of expansion of business we must think about financial resources. • Customers are heart of business so customer satisfaction will be kept into consideration. • Our business plan includes marketing plan and strategy , management plan, organisational plan and financial plan.
  4. 4. MISSION AND OBJECTIVES  1. CUSTOMER SATISFICATION AND DELIGHT  TO MAINTAIN CUSTOMER RELATIONSHIP  TO PROVIDE HIGHEST QUALITY  REASONABLE PRICING  NEAT AND CLEAN ENVIRONMENT  GREAT AND FRIENDLY SERVICES  MAXIMUM SALES OF 50 LAKH OR MORE IN A YEAR
  5. 5. COMPANY SUMMAY PRODUCTS:- • Food items • Grocery • Dairy products • Cosmetics • Bakery • Fresh fruits and vegetables • Stationary • Toys • Sanitary items Company ownership:- • The store is owned by three brothers. • It is structured as a sole proprietorship in which the busines is established as a legal entity Location:- Pick N Choose Coles road Opposite- Coles park Frazer town Bangalore
  6. 6. FOOD ITEMS FRUITS AND VEGGIES DAIRY ITEMS COSMETICS STSTIONARY SANITARY ITEMS BAKERY TOYS AND GIFTS
  7. 7. INDUSTRY AND CUSTOMER ANALYSIS  Target market 1. People living around our store are our main target market. 2. Mostly focusses on family and women Customer Without the analysis of customer we cannot know about the perception of the customer. 1. Frequent buyer 2. Ideal customer 3. Satisfaction of the customer
  8. 8. SWOT ANALYSIS STRENGH WEAKNESS OPPORTUNITIES THREATS New products and services Lack of marketing expertise Developing market A new competitor in our home market Location of our business Lack of experience Mergers, joint ventures Price and offer wars with competitors Quality of products Moving to new market segment that offer improved profits New or innovative services provided by competitor Parking facilities Safe and healthy environment
  9. 9. STRATEGY MARKETING STRATEGY PROMOTIONAL STRATEGY PRICING STRATEGY
  10. 10. Marketing strategy 1. Positioning :- free sample , and create more offers and discounts 2. Branding :- multi brand store to cover all segments of people
  11. 11. PROMOTION AND PRICING STRATEGY Promotion - viral marketing, tv, newspapers, home delivery, exchange, free gifts, discounts, offers etc.  Special services  Pricing – Penetration pricing
  12. 12. MANAGEMENT PLAN  Staffing  working hours 7 AM- 11PM.  Both male and female workers.  One employee in each section.  Special benefits and offers to employees.  Minimum qualification 12th and communication skills  Profound and effective interpersonal skills.
  13. 13. SUPPLY CHAINS Direct links with company for products like FMCG Wholesale dealers for fresh fruits and veggies, dairy and bakery.
  14. 14. OPERATIONAL BUSINESS PLAN
  15. 15. FINANCIAL PLAN • Salary Expenses Capital investment • Accountant Rs 5500 • Employees Rs 5000 • Cleaners RS 4000 • Electricity bill 5000 • Telephone bill 1500 • Maintenance 1000 • Transportation 1500 • Stationery 2000 • Miscellaneous exp 5000 • Marketing expenses 10000 Basic capital investment is 50-70 LAKH Providing own land.
  16. 16. POST PLAN Extended infrastructure. Mobile application. Addition of more product categories such as home decors and utensils. Membership card with benefits on every shopping. More offers n discounts.
  17. 17. Thank you

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